All Posts by Katie Hostetler.
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Superfeet Redefines Performance Insoles with the Launch of Run Pacer Elite
FERNDALE, Wash. (October 9, 2025) /OUTDOOR SPORTSWIRE/ — The newest innovation in running isn’t a shoe, it’s inside one. Today, Superfeet, the global leader in performance insoles, proudly announces the launch of Run Pacer Elite,…
Smartwool and icebreaker Announce Partnership with Alterra Mountain Company
DENVER (Oct. 7, 2025) /OUTDOOR SPORTSWIRE/ – Smartwool® and icebreaker®, two leaders in performance-driven Merino wool socks and apparel, announce a four-year partnership with Alterra Mountain Company, making the brands the official base layer and mid-layer…
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Olympic Track Athlete Colleen Quigley Joins Superfeet Team
FERNDALE, Wash. (September 24, 2025) /OUTDOOR SPORTSWIRE/ — Superfeet, the global leader in performance insoles, is expanding its growing athlete roster by adding Colleen Quigley. Known for her dedication to sport and community, Quigley embodies the…
From Huddle to Honky-Tonk: Brock Purdy Leads Ariat’s ‘Line-Men Dancing’ Campaign
SAN LEANDRO, Calif. (Sept. 2, 2025) /OUTDOOR SPORTSWIRE/ – America’s favorite sport is back and it’s time to dance. Ariat, the leading performance western and workwear brand, celebrates the season by pairing two favorite American…
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Superfeet Unveils Sport Ultralight Insole: Featherlight Support and Stability for Sport Athletes
FERNDALE, Wash. (Aug. 19, 2025) /OUTDOOR SPORTSWIRE/ — Superfeet, the global leader in performance insoles, introduces the Sport Ultralight, a light, yet responsive insole designed specifically for tight-fitting footwear like soccer and football cleats, court…
ORTOVOX Enters Mountain Bike Market
BOULDER, Colo. (July 10, 2025) /OUTDOOR SPORTSWIRE/ – ORTOVOX, a global leader in mountain safety and alpine gear, is proud to announce its entry into mountain biking with the debut of the SEQUENCE series in…
Lectric eBikes Rolls Out Redesigned Electric Trike
PHOENIX (July 8, 2025) /OUTDOOR SPORTSWIRE/ – Lectric eBikes today launched the new standard for comfort and stability on three wheels with the XP Trike2, the follow-up to America’s most popular electric tricycle, the XP…
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Futura Pro, Traick, Guide Highlight deuter Pack Lineup for Spring 2026
BOULDER, Colo. (June 24, 2025) /OUTDOOR SPORTSWIRE/ – deuter, a global leader in backpacks and outdoor equipment, unveils its Spring 2026 lineup featuring the updated Futura Pro, redesigned Traick running vest, new Traick Belt, and…
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deuter Takes Comfort to Extremes with Next-Gen Aircontact Core Backpacks
BOULDER, Colo. (June 10, 2025) /OUTDOOR SPORTSWIRE/ – deuter, a global leader in premium backpack design and innovation, has elevated the iconic Aircontact Core (MSRP $280-300), launching Spring 2026, setting a new benchmark in long-distance…
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Superfeet Reaffirms Commitment to Performance Innovation with Bold Brand Evolution
FERNDALE, Wash. (May 7, 2025) /OUTDOOR SPORTSWIRE/ – Superfeet, the global leader in performance insoles, proudly unveils the next evolution of its brand, marking a new era in the company’s journey to empower all who…
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Lectric eBikes Reveals Follow-Up to America’s Most Popular eBike
PHOENIX (May 6, 2025) /OUTDOOR SPORTSWIRE/ – Lectric eBikes today launched the next evolution of America’s most popular ebike, the XPTM 3.0, with the eagerly-anticipated XP4. The all new XP4 builds on the versatile, high-performing,…
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Superfeet Named Insole Supplier of the Professional Women’s Hockey League
FERNDALE, Wash. (April 2, 2025) /OUTDOOR SPORTSWIRE/ — Superfeet, the global leader in performance insoles, is proud to announce it is an official supplier of the Professional Women’s Hockey League (PWHL). As an official insole…
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deuter issues recall for Kid Comfort products due to material defect
BOULDER, Colo. (March 5, 2025) /OUTDOOR SPORTSWIRE/ – deuter is voluntarily recalling approximately 4,900 Kid Comfort child carrier backpacks. The company has identified an issue with the carrier’s hinge system, which may fail on first…
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Ariat Named Official Boot of Stagecoach Music Festival
SAN LEANDRO, Calif. (March 5, 2025) – Ariat, the leader in innovative western footwear and apparel, today announces it will be the official boot of Stagecoach, California’s iconic country music festival. As the world’s leading…
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ORTOVOX Names Sales and Marketing Director Stefan Kohlbauer CEO
BOULDER, Colo. (Feb. 27, 2025)/OUTDOOR SPORTSWIRE/ – ORTOVOX, a global leader in mountain safety and alpine gear, has announced that Stefan Kohlbauer will assume the role of chief executive officer (CEO), effective March 1. Previously…
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ORTOVOX and Cody Townsend Announce Partnership
BOULDER, Colo. (Feb. 26, 2025) /OUTDOOR SPORTSWIRE/– ORTOVOX, a global leader in mountain safety and alpine gear, is proud to announce an exclusive partnership with American professional ski mountaineer and filmmaker Cody Townsend. Townsend joins…
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Superfeet Sets Stage for Accelerated Growth with Strategic Leadership Appointments
FERNDALE, Wash. (Feb. 4, 2025) /ENDURANCE SPORTSWIRE/ – Superfeet, the global leader in performance insoles, today announced a series of strategic leadership appointments, deepening its commitment to a people-first culture while fueling the company’s next…
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PHANTOM Glide Releases New Nordic Formula
SALT LAKE CITY (Jan. 29, 2025) /OUTDOOR SPORTSWIRE/ — PHANTOM Glide, the permanent, single-application base treatment for skis and snowboards, introduces a new Nordic formula that creates a permanent glide surface that performs across a…
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PHANTOM Glide Partners with Top Resorts and Distinguished Brands
SALT LAKE CITY (Jan. 17, 2025) /OUTDOOR SPORTSWIRE/ — PHANTOM Glide, the permanent, single-application base treatment for skis and snowboards, is partnering with a number of high-profile resorts and brands in the ski industry in…
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ORTOVOX Winter 2025/26 Freeride Collection Delivers Innovative Materials, Modern Fit
BOULDER, Colo. (Jan. 15, 2025) /OUTDOOR SPORTSWIRE/ – ORTOVOX, a global leader in mountain safety and alpine gear, proudly introduces its Winter 2025/26 Freeride Collection, an innovative lineup designed with North American skiers and riders…
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DPS Skis Introduces Pisteworks® Carving Skis
SALT LAKE CITY (Dec. 11, 2024) /OUTDOOR SPORTSWIRE/ — DPS Skis, the U.S.-based ski manufacturer known for pioneering aerospace-grade carbon technology, announces Pisteworks®, a dramatic redefinition of the alpine carving ski. Pisteworks® represents the first,…
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Lectric eBikes Reveals New Upgrades for its Off-Road eBike, XPeak 2.0
PHOENIX (Nov. 19, 2024) /OUTDOOR NEWSWIRE/ – Lectric eBikes, the makers of the most popular eBike in America, the Lectric XPTM 3.0, today announced the launch of the new and improved off-road eBike, XPeak 2.0.…
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Superfeet Named One of Outside Magazine’s Best Places to Work in 2024
FERNDALE, Wash. (Nov. 19, 2024) /OUTDOOR SPORTSWIRE/ — Superfeet, the global leader in performance insoles, is thrilled to announce it has been recognized as one of The 50 Best Places to Work in 2024 by…
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Lectric eBikes Unveils Upgraded Cargo eBike, XPedition 2.0
PHOENIX (November 12, 2024) /OUTDOOR SPORTSWIRE/ – Lectric eBikes, 2023’s best-selling eBike company in America, today announced the launch of XPedition 2.0 with all-new upgrades, including a torque sensor, refined frame design, front suspension, and…
Backcountry Chooses Sezzle for Flexible, Accessible Payment Solutions
Minneapolis, MN, Nov. 11, 2024 — Sezzle Inc. (NASDAQ: SEZL) (Sezzle or Company) /OUTDOOR SPORTSWIRE/ – Sezzle, a leader in the Buy Now, Pay Later (BNPL) industry, today announced a new partnership with Backcountry, the premier online outdoor retailer.…
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Ariat and Yellowstone Launch Western Collab That’s Pure Dutton Ranch Style Designed with Johnetta Boone
SAN LEANDRO, Calif. (Nov. 1) /OUTDOOR SPORTSWIRE/ – Ariat, the heritage western footwear and apparel brand, today announces a new collaboration with Paramount Consumer Products and Yellowstone, Paramount Network’s hit series. Designed by Ariat and…
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DPS and PHANTOM Glide Enlist Billy Demong for Product Development
SALT LAKE CITY (Oct. 30, 2024) /OUTDOOR SPORTSWIRE/ — PHANTOM Glide announces the hire of former World Cup Nordic Combined champion, Billy Demong, as head of strategic product development. Demong, who has been an active PHANTOM Glide tester…
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Ted Ligety Joins DPS Skis and PHANTOM Glide Product Teams
SALT LAKE CITY /OUTDOOR SPORTSWIRE — Two groundbreaking Utah-based ski industry manufacturers, DPS Skis and PHANTOM Glide, announce the hire of two-time Olympic gold medalist Ted Ligety as head of product performance. Ligety will help…
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Superfeet and LineDrive Join Forces to Boost Workplace Safety and Performance
FERNDALE, Wash. (Sept. 12, 2024)/OUTDOOR SPORTSWIRE/ – Superfeet, the global leader in performance insoles, is proud to announce a strategic partnership with LineDrive, a solutions-based sales agency that specializes in matching large-scale businesses with innovative workplace…
