Nocs Provisions Announces Partnership with California Academy of Sciences to Support Science Action Club Youth Program

June 28, 2022

Outdoor Brand to Provide Binoculars for 415 STEM Activity Kits for the Bird Scouts Program

SAN FRANCISCO /OUTDOOR SPORTSWIRE/ – Nocs Provisions, maker of adventure-ready binoculars and accessories, today announces a new partnership with Science Action Club, a youth initiative from the world-class science museum and research institution the California Academy of Sciences.

Science Action Club is a global science and nature program designed for middle school youth. The program provides educational partners in more than 475 communities across the United States and Europe with science, technology, engineering, and math (STEM) activity plans, training for staff, and STEM education and project kits. As part of the partnership, Nocs Provisions is donating more than $33,000 of binoculars to be included in Science Action Club’s Bird Scouts kits.

“Since day one Nocs has been about fostering exploration, curiosity, and learning, as well as doing whatever we can as a brand and a team to help get more people outside,” said Chris McKleroy, CEO and founder of Nocs. “The Academy’s Science Action Club initiative is really impressive, and we truly hope that our donation helps get kids even more excited about the outdoors, birding and science.”

Nocs’ 8×25 Standard Issue Waterproof Binocular, a flagship product for the brand, will be incorporated into Science Action Club’s Bird Scouts program. Bird Scouts participants identify local species and investigate environmental changes that potentially impact bird behavior and submit their findings to eBird – a project from the Cornell Lab of Ornithology. The findings in this program are helping scientists track changes in bird populations across the globe.

“Science Action Club is all about connecting youth to nature, nurturing curiosity, and sparking a lifelong appreciation of science. For young people to build their own STEM identities, it’s pivotal not only to have access to top-notch scientific tools, but to see the real world impact of the community science they are engaging in,” said Olivia VanDamme, Education Program Coordinator, California Academy of Sciences. “I could immediately see a strong synergy between the Nocs mission and ours. Elevating underrepresented voices in the outdoors, and supporting causes that inspire young people parallels our own mission. We are so grateful for Nocs’ generous donation of binoculars that will reach Science Action Club youth across the country.”

“With the addition of Nocs binoculars to our Bird Scout kits, participants are getting access to the kind of high-quality equipment used by ornithologists. Not only are they joining a global community of bird watchers, but they are developing a lifelong practice of environmental observation, and feeding data and observations to professional researchers who are making important discoveries about our natural world,” said Rachael Van Schoik, Science Action Club Program Manager, California Academy of Sciences.

Check out the California Academy of Sciences and Nocs Provisions websites to learn more about the organizations.

About Nocs Provisions:

High-quality, compact and waterproof optics that are designed for adventure. Nocs Provisions are here to serve the next generation of humans with the goal to disconnect from technology and look deeper in nature. With optics binoculars built to travel, we aim to make the discovery and study of our surroundings simple. Paired with a sense of wonder and curiosity, we believe this will foster understanding and compassion for our planet. Nocs are a tool to be present in the moment and to see the deep interconnectedness of all living things on this earth. It’s time that we return to nature as our source of truth. Learn more at: https://www.nocsprovisions.com.

About California Academy of Sciences:

The California Academy of Sciences is a renowned scientific and educational institution with a mission to regenerate the natural world through science, learning, and collaboration. Based in San Francisco’s Golden Gate Park, it is home to a world-class aquarium, planetarium, and natural history museum, as well as innovative programs in scientific research and environmental education—all under one living roof. Museum hours are 9:30 am – 5:00 pm Monday – Saturday, and 11:00 am – 5:00 pm on Sunday. Admission includes all exhibits, programs, and shows. For daily ticket prices, please visit www.calacademy.org or call (415) 379-8000 for more information.

Media Contacts:

Matt Bennett
ECHOS Communications

Jeanette Peach
California Academy of Sciences Communications