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Norda appoints dble collective as agency of record

January 22, 2025

MONTREAL (January 22, 2025) /OUTDOOR SPORTSWIRE/ – NORDA, the high-performance footwear brand renowned for its commitment to blending innovation with craftsmanship, is excited to announce its partnership with dble collective as its public relations agency of record. This marks an important step in NORDA’s strategy to elevate its brand presence, engage new audiences and further solidify its position as a leader in the premium running footwear market.

Founded with a passion for durability, performance and craftsmanship, NORDA has rapidly gained a loyal following for its game-changing approach to designing trail running footwear and equipment. The brand’s ethos combines cutting-edge materials with forward-thinking sustainability practices, offering athletes and outdoor enthusiasts footwear that excels on both technical terrain and in everyday wear.

Dble collective, known for its longstanding connections within the run industry and experiential approach to PR, will work closely with NORDA to amplify its products, share the brand’s innovative story and help propel the company’s growth on a global scale.

The partnership will kick off with the launch of NORDA’s much-anticipated 005 model and its SS25 collection.

For more information about the partnership or to learn more about Norda, contact Jade Schwarting at jade@dblecollective.com or Lisa Mullen at lisa@dblecollective.com.

About NORDA
Founded in Montreal, Canada, in 2020 and headquartered in the mountains of the Eastern Townships of Quebec, NORDA is a privately held footwear and apparel company. NORDA is inspired by Canada’s toughest conditions and is committed to craftsmanship in creating the highest-performance products. The brand’s mission is to empower all runners to achieve their peak potential and to provide the best performance footwear while leaving the lightest footprint possible. Through science and cutting-edge technology, NORDA has created the world’s first seamless (trail) running shoe with bio-based Dyneema®, the world’s strongest and lightest fiber. This achievement breaks historical boundaries in the footwear industry and proves that the highest performance, durability, and sustainability are achievable together. For more information, visit: nordarun.com and IG: @nordarun.

About dble collective
dble collective is a boutique public relations collective specializing in the outdoor lifestyle and travel sector. With a focus on strategic communication, creative storytelling and experiential media relations, dble collective partners with international brands to elevate their presence and connect with audiences in meaningful ways. For more information, visit: dblecollective.com.