Oberalp Group Adds New Sales Reps 
For Dynafit, Salewa and Pomoca

September 9, 2025

Industry Veterans Synergy Reps To Handle Southwest Territory

Boulder, CO (September 9, 2025) /OUTDOOR SPORTSWIRE/– The Oberalp Group, which owns Salewa, Dynafit, Pomoca, Wild Country, and Evolv, announced today that it has added Synergy Reps to represent Dynafit, Salewa and Pomoca in the Southwest United States, placing a team of veteran sales experts in charge of the companies’ sales initiatives in a critical U.S. market.

Founded in 2002 by sales veteran Justin Singer and based in Truckee, Calif., Synergy Reps will handle all sales responsibilities for the three Oberalp brands in California, Nevada, Arizona and Hawaii. Synergy Reps works with a wide variety of businesses in the outdoor, resort, travel, ski, lifestyle, work, farm/ranch, footwear, and other industries, and has worked with brands such as Kuhl, Kari Traa, and Fischer.

“We are thrilled to welcome Synergy Reps to the Oberalp Group. Their expertise, energy, and customer-first mindset will help us deepen partnerships and bring even more value to our customers in the Southwestern U.S.,” said Loren Morshead, U.S. Sales and Marketing Director for The Oberalp Group. “Justin and his team bring diverse experience across categories and activities, equipping them to connect with customers in meaningful ways and help them find the right solutions. With this addition, Salewa, Dynafit, and Pomoca are well-positioned to meet growing demand and build on recent momentum.”

“The Synergy Reps team is excited to partner with the Oberalp family of brands,” Singer said. “As longtime users of Dynafit, Pomoca, and Salewa in our own outdoor pursuits, we have full confidence in the quality and performance of the products we represent. We look forward to supporting our retail partners in growing these exceptional brands.”

About The Oberalp Group

The Oberalp Group is a family-owned business based in Bolzano, Italy, that employs almost 1300 people worldwide. Oberalp’s North American subsidiary, based in Boulder, CO, runs the sales, operations, marketing, distribution, and service for the Group’s brands in the US and Canada.

Meteorite PR | Becky Hendee | becky@obviouslee.com | 404.895.8041