All Posts by Meteorite PR.
Rab Becomes Official Member Company of The Conservation Alliance
Louisville, CO (Apr. 25, 2024) /OUTDOOR SPORTSWIRE/ – Rab Equipment, the industry leader in merging the development of quality outdoor gear and apparel with sustainability and environmental awareness, announced today that it has become an…
Jackson Hole Mountain Resort Marks End of Successful Winter 2023-24 Season
TETON VILLAGE, WYO. – APRIL 23, 2024/OUTDOOR SPORTSWIRE/ – Jackson Hole Mountain Resort (JHMR) is pleased to announce the close of another successful winter season, the longest in the Resort’s history. The 2023-24 season wrapped…
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Suunto Adds Two American Trail Running Athletes to its Growing Ambassador Team
Vantaa, Finland, May 18, 2024/OUTDOOR SPORTSWIRE/ – Suunto, the global leader in premium, innovative products for adventure have announced United States based trail running athletes Zach Miller and Abby Hall will be joining the brand’s global…
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Rab Expands Cinder Collection for Off-Road Biking Adventures for Spring/Summer 2024
April 11, 2024 /OUTDOOR SPORTSWIRE/ – Following the successful launch of their first ever collection for off-road biking adventures, Cinder, in spring 2023, UK outdoor clothing and equipment brand Rab (owned by Equip Outdoor Technologies Ltd.)…
Emil Johansson is joining Sweet Protection for a new collaborative partnership in 2024 and ahead.
/OUTDOOR SPORTSWIRE/ – Sweet Protection announces a new partnership with Johansson, one of his generation’s most prominent MTB riders. The long-term partnership agreement will focus on developing the next generation of MTB helmets, and Johansson…
Team Mando Wins Big at Red Bull Cascade
Solitude Mountain Resort, Utah /OUTDOOR SPORTSWIRE/ – Red Bull Cascade, the celebrated freeski competition from the mind of the legendary Bobby Brown, concluded on Saturday, March 30 after two days of epic lines by 16 of…
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Lowe Alpine Introduces Award-Winning AirZone Ultra Packs for Lightweight Mountain Adventures
March 13, 2024 /OUTDOOR SPORTSWIRE/ – Backpack specialist Lowe Alpine (owned by Equip Outdoor Technologies Ltd.) introduces its latest innovation for Spring/Summer 2024 – the award-winning AirZone Ultra packs for lightweight mountain adventures. Representing the…
Second Edition of Red Bull Cascade Freeski Contest to Take Place at Solitude Mountain Resort, Utah
Solitude, Utah (March 7, 2024) /OUTDOOR SPORTSWIRE/ – Red Bull and freeskiing pioneer Bobby Brown are proud to announce the second edition of Red Bull Cascade, an elite freestyle ski competition that melds gravity-defying jumps…
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Salewa Reinterprets Trekking with New Collection for Urban and Outdoor Worlds
BOULDER, CO (March 5, 2024) /OUTDOOR SPORTSWIRE/ – Salewa North America, the leading mountain sports company born and bred in the Italian Dolomites and owned by the Oberalp Group, has unveiled its Puez Trekking Collection…
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Rab Becomes Official Sponsor of The Alpine Club of Canada’s Hut Network
Montreal, Canada (Feb. 28, 2024) /OUTDOOR SPORTSWIRE/ – Rab Equipment, industry leader in merging the development of quality outdoor gear and apparel with sustainability and environmental awareness, announced today that it has become an official…
Inspirational New Ski Documentary Trailblazer Set For Debut at No Man’s Land Film Festival
Park City, Utah – (Feb. 27, 2024)/OUTDOOR SPORTSWIRE/ – Jackson Hole-based film company KGB Productions announced today that its latest film Trailblazer, a highly anticipated documentary that follows the Olympic journey of American skier Megan McJames,…
Rab elevates its popular Xenair range for active insulation in Spring/Summer 2024
/OUTDOOR SPORTSWIRE/ – British outdoor brand Rab (owned by Equip Outdoor Technologies Ltd.), also known as “Masters of Insulation”, introduces a significant update to its popular Xenair range for active insulation in Spring/Summer 2024. The…
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Rab Climbing Film El Valle del Silencio Set For World Debut at Boulder International Film Festival
Louisville, CO /OUTDOOR SPORTSWIRE/ – Rab and Lowe Alpine, industry leaders in merging the development of quality outdoor gear and apparel with sustainability and environmental awareness, announced today that the company’s new film, El Valle del…
UTMB World Series Welcomes Suunto as Official GPS Watch and Technical Partner
/OUTDOOR SPORTSWIRE/ – Sharing the same passion for sports and the outdoors, UTMB® World Series and Suunto, known for their world-renowned GPS multisport watches and training tools, have announced a global partnership, that will see…
Boulder International Film Festival Announces Lineup for Adventure Film Pavilion
BOULDER, COLO – (February 15, 2024)/OUTDOOR SPORTSWIRE/ – The Boulder International Film Festival will showcase a combined 23 short films and features, over 18 filmmakers and film subjects, and five Call2Action discussions when its fourth annual Adventure…
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Suunto Unveils All New Colors for Suunto Race GPS Watch
HELSINKI (Jan. 25, 2024 ) /OUTDOOR SPORTSWIRE/ – Suunto, a leader in design and innovation for sports watches, dive computers, compasses and digital services used by adventurers all over the globe, announced today that its…
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DYNAFIT Introduces Its Most Advanced Touring Binding Ever
/OUTDOOR SPORTSWIRE/ – DYNAFIT is proud to release its most advanced ski touring binding ever. For the first time, all the expertise of the DYNAFIT development think tank comes together in one binding: the Ridge,…
BAÏST, Olympic Gold Medalist Jonny Moseley Announce New Partnership
Boulder, CO (Jan. 8, 2024)/OUTDOOR SPORTSWIRE/ – BAÏST, the Vermont-based company that has received critical acclaim for its line of custom-fit gloves and accessories for outdoor winter sports, announced today that it has partnered with Olympic gold…
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Indie Rock Heroes Mt. Joy, The Head And The Heart To Headline Jackson Hole Rendezvous Music Festival
(TETON VILLAGE, WYO. – DEC. 20, 2023) – OUTDOOR SPORTSWIRE – Jackson Hole Mountain Resort (JHMR) is pleased to announce that platinum-selling indie rock heroes Mt. Joy and The Head And The Heart will headline…
Salewa Adds New Sales Agency For Pacific Northwest
Boulder, CO (December 20, 2023) /OUTDOOR SPORTSWIRE/ – Salewa announced today that it has added Katie Borgen and her firm Skadi Collective to represent the brand in the Pacific Northwest, placing a passionate and experienced…
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Oberalp Group Adds New Sales Rep For Dynafit, Pomoca
Boulder, CO (December 19, 2023)/OUTDOOR SPORTSWIRE/ – The Oberalp Group, which owns Salewa, Dynafit, Pomoca, Wild Country, and Evolv, announced today that it has added Mallory Duncan and his firm Uhuru Mountain Collective to represent…
Headsweats Celebrates 25th Anniversary In Ultra-Light Performance Headwear
(BOULDER, CO – DECEMBER 15, 2023) /OUTDOOR SPORTSWIRE/ – Headsweats, a Colorado company founded by a devoted cyclist with a product line that initially consisted of just one cotton hat, is proud to celebrate its…
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Teton Gravity Research (TGR), Helly Hansen Athlete Jim Ryan Breaks Out In New Film Peak Evolution
Jackson, Wyo. (Dec. 15, 2023)/OUTDOOR SPORTSWIRE/ – Teton Gravity Research (TGR), the global leader in action and adventure lifestyle media, and Helly Hansen, maker of the most protective outdoor apparel on the planet, announced today the collaborative…
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Rab updates their AW23 GORE-TEX gloves to PFCec-free ePE membrane
December 14, 2023 /OUTDOOR SPORTSWIRE/ – British outdoor brand Rab (owned by Equip Outdoor Technologies Ltd.) has updated its Autumn/Winter 2023 waterproof GORE-TEX glove collection, replacing the former membrane with Gore’s new ePE membrane, which is…
Jackson Hole Mountain Resort Opens Additional Lifts and Terrain, Passes 100 Inches of Snowfall
(TETON VILLAGE, WYO. /OUTDOOR SPORTSWIRE/ – Jackson Hole Mountain Resort (JHMR) is pleased to announce that it will open four additional lifts and a variety of terrain in the coming days after a strong winter storm…
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Headsweats and Omius Partner to Develop and Commercialize High Performance Headgear
BOULDER, CO – DECEMBER 4, 2023/OUTDOOR SPORTSWIRE/ – Headsweats, the Colorado-based industry leader in developing ultra-light, supremely wicking performance headwear and performance apparel for running, cycling, and a variety of sports, announced today that it has partnered…
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Rab Unveils new Collection of Synthetic insulation for Fall/ Winter 2024
(Nov, 2023) /OUTDOOR SPORTSWIRE/ – Rab® and Lowe Alpine®, industry leaders in merging the development of quality outdoor gear and apparel with sustainability and environmental awareness, today unveiled its brand new Fall/Winter 2024/25 line featuring…
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Teton Gravity Research (TGR) Snow Film Legend Has It Now Available on Streaming Platforms
Jackson, Wyo. (Nov, 2023)/OUTDOOR SPORTSWIRE/ – Teton Gravity Research (TGR), the global leader in action and adventure lifestyle media, announced today that its award-winning 28th annual snow film, Legend Has It, is now available to rent ($3.99)…
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Award- Winning Luggage Brand Db Becomes Certified B Corporation
Boulder, CO / November 10, 2023 /OUTDOOR SPORTSWIRE/ – Db, the award-winning Scandinavian luggage company, announced today that it has become a certified B Corporation, joining a group of companies which have met rigorous social and…
Salewa Unveils New Sella Ski Touring Collection
BOULDER, CO (November 8, 2023) /OUTDOOR SPORTSWIRE/ – Salewa North America, the leading mountain sports company born and bred in the Italian Dolomites and owned by the Oberalp Group, has unveiled its new Salewa Sella ski…
Jackson Hole Mountain Resort Eyes New World Record For Skiers and Riders in Jeans
TETON VILLAGE, WYO. – NOVEMBER, 2023/OUTDOOR SPORTSWIRE/ – Jackson Hole Mountain Resort (JHMR) announced today that it will host its first-ever Ski In Jeans Day on Saturday, Dec. 9 in an attempt to break the world record…
Evolv Partners With Three Saints Outdoor Sales Agency in Western U.S.
Tustin, CA (Nov. 2, 2023)/OUTDOOR SPORTSWIRE/ – Evolv, the southern California-based leader in creating high-performance climbing shoes, announced today that it has hired leading sales agency Three Saints Outdoor to expand Evolv’s footprint in climbing gyms and…
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Db Equipment Announces it’s Certification as a B Corporation or (B Corp)
October, Oslo, Norway /OUTDOOR SPORTSWIRE/ – Premium outdoor travel brand Db has announced its certification as a B Corporation (or B Corp) and is now joining a growing group of companies reinventing business by pursuing…
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Teton Gravity Research (TGR) Film Flying High Again Wins Snowboard Film of the Year, Maggie Voisin Named Standout Female Skier of the Year
Jackson, Wyo. (Oct. 23, 2023)/OUTDOOR SPORTSWIRE/ – Teton Gravity Research (TGR), the global leader in action and adventure lifestyle media, announced today that its latest snowboard film, Flying High Again, won four awards at the at the…
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Add Music To Your Adventure – Suunto Wing
VANTAA (October, 2023)/OUTDOOR SPORTSWIRE/ – Some people choose the comfort of their couch, whilst athletes prefer to breath the fresh forest air, to sweat, and to challenge themselves physically. Always on the lookout for the perfect solution,…
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Some People Choose to Chill on Weekends New Suunto Race
VANTAA (October 13, 2023). /OUTDOOR SPORTSWIRE/ – Some people choose to chill on weekends, while performance-oriented athletes choose to challenge themselves and enjoy the community vibe in races. Passionate athletes want to reach their personal…
Suunto Unveils Plans for U.S. Direct Distribution
HELSINKI (Oct. 5, 2023) /OUTDOOR SPORTSWIRE/ – Suunto, a leader in design and innovation for sports watches, dive computers, compasses and digital services used by adventurers all over the globe, announced today that it has…
mountainFLOW Launches ecoTOUR: The Ultimate Adjustable Ski Touring Pole
CARBONDALE, CO – September 26, 2023/OUTDOOR SPORTSWIRE/ –mountainFLOW, a leading outdoor gear company committed to sustainability, is thrilled to announce the launch of the ecoTOUR, the industry’s first adjustable ski pole made from recycled aluminum. These…
United States Ski Mountaineering Association Continues Preparations for Olympic Debut in 2026
Silverthorne, CO /OUTDOOR SPORTSWIRE/ – The United States Ski Mountaineering Association (USA Skimo) announced today that it has entered into an agreement with the U.S. Olympic & Paralympic Committee to establish an Olympic high-performance program for Ski…
Huish Outdoors Announces Oceanic+ 2.0
Salt Lake City, UT, September 25, 2023/OUTDOOR SPORTSWIRE/ – Oceanic is thrilled to enhance your underwater adventures with the launch of Oceanic+ 2.0. This updated version of the app is filled with practical new features designed…
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Rab unveils New Vapour-Rise™ range for fast-paced mountain activities
/OUTDOOR SPORTSWIRE/ – British outdoor brand Rab (owned by Equip Outdoor Technologies Ltd.) has unveiled its updated Vapour-Rise™ collection for fast-paced mountain activities this Autumn/Winter season. Rooted in Rab Carrington’s visionary concept, a jacket tailored to…
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Climate Solutions Summit Vail 2023
Park City, UT /OUTDOOR SPORSWIRE/ – Mountain Towns 2030, a nonprofit accelerator for mountain and outdoor communities to address climate change, has released the agenda for the 2023 MT2030 Climate Solutions Summit, in Vail, CO on…
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mountainFLOW Revolutionizes Home Waxing with New Handheld Infrared Waxer
CARBONDALE, CO – September 18, 2023 /OUTDOOR SPORTSWIRE/ – mountainFLOW, a leading provider of eco-friendly ski, snowboard and bike products, announced today the launch of a new Infrared Waxer, the company’s latest product connected to their…
Dynafit Wins Awards For New Tigard 130 Ski Boot
BOULDER, CO (Sept. 15, 2023) /OUTDOOR SPORTSWIRE/ – Dynafit, a global leader and innovator in backcountry skiing, will head into the upcoming 2023-24 winter season celebrating a pair of accolades for its new Tigard 130 Boot,…
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Cardo Systems Names New Sales Manager for US and Canada
Boulder, CO (Sept. 12, 2023) /OUTDOOR SPORTSWIRE/ – Cardo Systems, the global leader in state-of-the-art Group Communication devices, has announced that it has named Erika Gurnett as its new Sales Manager for Outdoor Sports in…
BAÏST Partners with Ski Legend Scot Schmidt to Launch Kickstarter Campaign
Boulder, CO (Sept. 7, 2023)/OUTDOOR SPORTSWIRE/ – BAÏST, the Vermont-based company that has received critical acclaim for its line of custom-fit gloves and accessories for outdoor winter sports, announced today that it has partnered with ski…
Cardo Systems Signs Sponsorship Deal with Tess Ledeux
Boulder, CO (Sept. 6, 2023)/OUTDOOR SPORTSWIRE/ – Cardo Systems, the global leader in state-of-the-art Group Communication devices, announced today that it has signed an athlete sponsorship contract with French freestyle skier and Olympic silver medalist Tess Ledeux,…
Huish Outdoors Announces the Next Chapter of Oceanic+
Salt Lake City, UT, August 30, 2023/OUTDOOR SPORTSWIRE/ – Last year, Oceanic partnered with Apple to take its 50 years of dive expertise and created an app that transforms an Apple Watch Ultra into a full-featured…
Teton Gravity Research (TGR) Releases Trailer For New Snowboarding Film Flying High Again
Jackson, Wyo. /OUTDOOR SPORTSWIRE/ – Teton Gravity Research (TGR), the global leader in action and adventure lifestyle media, has unveiled the trailer for its latest snowboard film Flying High Again, the company’s long-awaited collaboration with pioneering…
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Bon Voyage
/OUTDOOR SPORTSWIRE/ – We are thrilled to announce the release of a video that delves into the awe-inspiring journey to Flow state of long-time Wild Country athlete James Pearson, as he conquers “Bon Voyage” (Annot,…
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Rab, Lowe Alpine Names Ross Herr New Vice President of US Sales
Louisville, CO (Aug. 7, 2023)/OUTDOOR SPORTSWIRE/ – Rab and Lowe Alpine, industry leaders in merging the development of quality outdoor gear and apparel with sustainability and environmental awareness, announced today that it has named Ross Herr…
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Salewa Unveils New Progressive Trekking Collection For Spring/Summer 2024
BOULDER, CO (August 1, 2023)/OUTDOOR SPORTSWIRE/ – Salewa North America, the leading mountain sports company born and bred in the Italian Dolomites and owned by the Oberalp Group, has unveiled its Progressive Trekking Collection ahead of…
Rab launches Material Facts on apparel and sleeping bags from this Fall
18. July 2023 /OUTDOOR SPORTSWIRE/ – British outdoor brand Rab is clearing up the confusion many of us often feel when trying to understand sustainability jargon and logos on outdoor products. From September 2023, Material Facts…
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BAÏST Partners With Meteorite PR During Expansion Year
Boulder, CO (July 25, 2023) /OUTDOOR SPORTSWIRE/ – BAÏST, the Vermont-based company that has received critical acclaim for its line of custom-fit gloves and accessories for outdoor winter sports, announced today that it has named…
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Oberalp Group Releases 2022 Sustainability Report
Boulder, Colorado (July 19, 2023) /OUTDOOR SPORTSWIRE/ – The Oberalp Group, which owns SALEWA, DYNAFIT, POMOCA, WILD COUNTRY, EVOLV and LaMUNT, has unveiled its 2022 sustainability report with ambitious goals for the future, including the company’s…
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Teton Gravity Research (TGR) Announces 28th Annual Snow Film Legend Has It
Jackson, Wyo. /OUTDOOR SPORTSWIRE/ – Teton Gravity Research (TGR), the global leader in action and adventure lifestyle media, announces its 28th annual snow film, Legend Has It. The film features an array of awe-inspiring locations including Patagonia,…
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Suunto Offers Improved Pricing On Elite Watch Models
HELSINKI (July 11, 2023 ) /OUTDOOR SPORTSWIRE/ – Suunto, a leader in design and innovation for sports watches, dive computers, compasses and digital services used by adventurers all over the globe, announced today that it…
United States Ski Mountaineering Association Appoints Anthony Armstrong as Executive Director
Silverthorne, Colorado (July, 2023)/OUTDOOR SPORTSWIRE/ – The United States Ski Mountaineering Association (USSMA or USA Skimo) is pleased to announce the appointment of Anthony Armstrong to serve in the newly-created position of Executive Director. In this…
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Five Sweet Protection Bike Helmets Among Safest in Renowned Virginia Tech Helmet Ratings
BOULDER, CO – June, 2023/OUTDOOR SPORTSWIRE/ – Sweet Protection, the industry leader in high-performance helmets, goggles and technical clothing, announced today that five of its acclaimed bike helmet models have been named among the safest helmets on…
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Dynamic Partnership: Dynafit Joins as Sponsor of Vert Running Series
BOULDER, CO (June, 2023)/OUTDOOR SPORTSWIRE/ – Dynafit, a global leader in innovation in competitive mountain endurance sports, is thrilled to announce its sponsorship of the first-ever Vert Running Series, an exhilarating trail running event series set…
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Equip offers its pioneering sustainability data platform Material Facts to the industry and calls for action
/OUTDOOR SPORTSWIRE/ – British outdoor company Equip Outdoor Technologies Ltd (Equip), owner of Rab and Lowe Alpine, has today announced the next stage in their Material Facts programme, a pioneering open and honest CSR communication platform.…
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Teton Gravity Research To Open Pop-Up Retail Shop In Park City
Jackson, Wyo. (May 17, 2023) /OUTDOOR SPORTSWIRE/ – Teton Gravity Research (TGR), the global leader in action and adventure lifestyle media, announced today that it will open a pop-up retail shop in the heart of…
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Suunto Announces Partnership with Ogden Marathon and Ragnar Races
HELSINKI (May 15, 2023)/OUTDOOR SPORTSWIRE/ – Suunto, known for their high-end navigation products featuring some of the world’s highest-performing GPS-watches and pinpoint accurate compasses, officially announces their partnership with the Ogden Marathon/Goal Foundation and Ragnar races. The…
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Suunto unveils the new Vertical GPS adventure watch featuring free offline maps, solar charging & unbeatable battery life
Some people choose to read boring product news – this is for those who choose adventure. Made in Finland with 100% renewable energy, the large-screen Suunto Vertical GPS sport watch – with detailed offline maps…
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Rab, Lowe Alpine Name Annales Loomer US Marketing Manager
Louisville, Colo. (May 9, 2023) /OUTDOOR SPORTSWIRE/ – Rab and Lowe Alpine, industry leaders in merging the development of quality outdoor gear and apparel with sustainability and environmental awareness, announced today it has named Annalee…
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Teton Gravity Research (TGR) Drops Part One of Three-Part Series in Celebration of Earth Day
Jackson, Wyo. (April 22, 2023) /OUTOOR SPORTSWIRE/ – Teton Gravity Research (TGR), the global leader in action and adventure lifestyle apparel, optics and accessories, brings to life a multi-part, eye-opening digital series that shows the…
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Edge of the Earth Earns Two Emmy Nominations
Jackson, Wyo. (April 18, 2023) /OUTDOOR SPORTSWIRE/ – Teton Gravity Research (TGR), the global leader in action and adventure lifestyle media, has announced its documentary series Edge of The Earth, produced in collaboration with HBO,…
Purist Collective Products Now Available On Specialized.com
Morgan Hill, CA (April 13, 2023) /OUTDOOR SPORTSWIRE/ – Purist Collective, the California-based manufacturer and innovator of high-end vacuum insulated stainless steel containers, announced today that its entire line of acclaimed products is now available…
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Dynafit Snags Awards for Dynafit Radical Pro Boot, and Free 107 Skis
Boulder, CO /OUTDOOR SPORTSWIRE/ – Elevation Outdoors magazine, one of the leading publications for outdoor enthusiasts, has announced the winners of their first Best of Backcountry Awards. Among the winners was Dynafit for their exceptional Radical…
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mountainFLOW Inks Deal with NASTAR National Championships
BOULDER, CO – March, 2023/OUTDOOR SPORTSWIRE/ – mountainFLOW, the innovative and award-winning Colorado company that revolutionized the ski wax and bike lube industries with its line of groundbreaking eco-friendly products, announced today that it has signed…
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Rab, Lowe Alpine Names Names Adam Chamberlain New US Country Manager
Louisville, CO (March 21, 2023) /OUTDOOR SPORTSWIRE/ – Rab and Lowe Alpine, industry leaders in merging the development of quality outdoor gear and apparel with sustainability and environmental awareness, announced today that it has…
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Sweet Protection Names Ryan Davis New North American Sales Manager
BOULDER, CO – MARCH, 2023 /OUTDOOR SPORTSWIRE/ – Sweet Protection, the industry leader in high-performance helmets, goggles and technical clothing, announced today that it has named Ryan Davis as its newest North American Sales Manager, tasking…
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Teton Gravity Research (TGR) Unveils 2023 Lineup of Optics Products and Athletes
Jackson, Wyo. (March, 2023) /OUTDOOR SPORTSWIRE/ – Teton Gravity Research (TGR), known for their world renowned action sports films, high-end optics, and accessories, announced today the company’s 2023 optics product lineup will include an updated model…
2023 ISMF World Championship USA Skimo Race Recap, PR Announcement Boi Taull, Spain
/OUTDOOR SPORTSWIRE/ – USA Skimo took the stars, stripes and spandex to the 2023 ISMF World Championships in Boí Taülll, Spain earlier this month with great success. Racers from all over the US joined together in…
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Sweet Protection Redeemer 2Vi® Mips Time Trial Helmet: A new benchmark in Aerodynamic
/OUTDOOR SPORTSWIRE/ – Sweet Protection and Uno-X Pro Cycling Team redefine speed and introduce the new time trial helmet. The Redeemer 2Vi® Mips was engineered with Formula 1 aerodynamic expertise and developed in collaboration with the…
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Rab Launches Cinder Range for Adventure Biking
March 06, 2023 /OUTDOOR SPORTSWIRE/ – British outdoor brand Rab (owned by Equip Outdoor Technologies Ltd.) will launch their first-ever collection for adventure biking to consumers this spring. The range called Cinder builds on more than 40…
Boulder International Film Festival Announces the Return of the Adventure Film Pavilion (Presented by Audi) at BIFF 2023
BOULDER, COLO – (March 3, 2023) The 19th annual Boulder International Film Festival (BIFF) is pleased to announce the return of the BIFF Adventure Film Pavilion (AFP) taking place Friday, March 3 through Sunday, March…
Voluntary Recall of Wild Country Superlight Rocks
/OUTDOOR SPORTSWIRE/ – To all owners and retailers of Wild Country Superlight Rocks Nos. 1-6, please immediately stop all use of Wild Country Superlight Rocks Nos. 1-6 Name of Product: Wild Country Superlight Rocks Nos. 1-6…
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World Premiere: ‘The White Giant’ with Krister Kopala
February 1, 2023 /OUTDOOR SPORTSWIRE/ – Krister Kopala’s new movie ‘The White Giant’ will premiere on February 1st, 7pm GMT, at Rab’s YouTube channel. The film features Krister, Rab athlete and professional splitboarder from Norway, on…
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Salewa Spring-Summer Speed Hiking Shoe Collection Launch 2023
/OUTDOOR SPORTSWIRE/ – With the Pedroc Pro Mid PTX, Salewa is offering a sporty, versatile and hardwearing boot that will cope with a wide range of scenarios, including more urban contexts. Thanks to its Speed…
Vibram Athlete Michael Mawn takes First Place in Men’s Snowboarding in The First Stage of The Freeride World Tour in Baqueira
Boston, Massachusetts, January 31st, 2023 – American national and Team Vibram athlete, Michael Mawn, took first place in the men’s snowboard category at the first stage of the Freeride World Tour for the second year…
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Heroes Wanted – Apply Starting February 1 and Become a Dynafit Trail Hero
/OUTDOOR SPORTSWIRE/ – Ready for an extraordinary summer 2023 of trail running? Starting February 1, mountain endurance specialist DYNAFIT is again looking for passionate runners for the DYNAFIT Trail Hero Program. Awaiting the winners is…
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Rab launches Material Facts program for more transparency in CSR communications
(Louisville, Co) /OUTDOOR SPORTSWIRE/ – British outdoor brand Rab (owned by Equip Outdoor Technologies Ltd.) are taking a major step towards increasing transparency around CSR communications with the launch of Material Facts. The program aims…
Outdoor Retailer Innovation Awards Announce Safeback SBX and Db Snow Pro Vest as Finalists
Boulder, Colo. (January 2, 2023)/OUTDOOR SPORTSWIRE/ – Safeback SBX is the first system of its kind to actively supply air to avalanche and tree well victims during burial. This added air supply extends the potential survival window…
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Goose And Teton Gravity Research Gear Up for Winter with New Product Collection
/OUTDOOR SPORTSWIRE/ – Renowned Connecticut indie-jam band Goose, and the iconic outdoor sports multimedia and lifestyle brand Teton Gravity Research (TGR), have joined forces to create a unique collection of apparel. Available starting 11amMST, December…
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mountainFLOW Receives State Grant to Further Ski Wax Research
[Carbondale] /OUTDOOR SPORTSWIRE/ – mountainFLOW is pleased to announce it has been awarded an Early-Stage Capital and Retention grant through the Colorado Office of Economic Development and International Trade (OEDIT) Advanced Industries Accelerator program. This…
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Sweet Protection Adds U.S. Alpine Racing Veteran Tommy Ford to Athlete Team
BOULDER, CO – DECEMBER 1, 2022 /OUTDOOR SPORTSWIRE/ – Sweet Protection, the industry leader in high-performance helmets, goggles, and technical clothing, announced today that it has signed an athlete partnership contract with three-time Olympian and veteran World Cup…
Jackson Hole Mountain Resort to Open Aerial Tram this Saturday
TETON VILLAGE, WYO. — NOV. 30, 2022 /OUTDOOR SPORTSWIRE/ – Jackson Hole Mountain Resort (JHMR) is pleased to announce that it will open the Aerial Tram, Sublette and Marmot lifts and the Bridger Gondola this Saturday,…
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Dynafit is First Official Partner of ITRA
Aschheim, Nov. 29, 2022 /OUTDOOR SPORTSWIRE/ – The International Trail Running Association (ITRA) is the leading umbrella organization globally for the sport of trail running. Now, ITRA and DYNAFIT are announcing their partnership. That makes the…
Vibram Launches ‘Work With Trust’ Global Campaign Highlighting Excellence In Work And Safety Sectors
/OUTDOOR SPORTSWIRE/ – As a brand with a long history of serving the various work and safety occupations, Vibram is highlighting its continued commitment to innovation, safety, trust and confidence with a new global campaign,…
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Rab’s Mythic G Jacket received well- respected ISPO Award
November 21, 2022 /OUTDOOR SPORTSWIRE/ – British outdoor brand Rab (owned by Equip Outdoor Technologies Ltd.) has received the well-respected ISPO Award for its new Mythic G Jacket, designed for ambitious mountain activities in the most extreme…
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World Premiere Above Mount -Blanc: Soul Flyers Accomplish the Longest Relief Flight in Wingsuit
/OUTDOOR SPORTSWIRE/ – After flying over the pyramids of Egypt at the end of last year and more recently the Taj Mahal, Fred Fugen, the most famous wingsuiter, is tackling another monument… Natural this time!…
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New SuuntoPlus™ advances make it easy to integrate sport tech innovations with Suunto watches
HELSINKI /OUTDOOR SPORTSWIRE/ – Our aim at Suunto is to help outdoor athletes reach their goals. We do this by engineering cutting-edge GPS sports watches and building a vast ecosystem of complimentary sports and outdoor tools…
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Rab’s Mythic Ultra Jacket Receives the Prestigious Outside Editor’s Choice Award
October 25th, 2022/OUTDOOR SPORTSWIRE/ – British outdoor brand Rab (owned by Equip Outdoor Technologies Ltd.) has been honoured with the prestigious Editor’s Choice Award from Outside Gear Guide (US) for its new Mythic Ultra Jacket, launched…
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Salewa Recalls Alp Trainer 2 Mid GTX Hiking Boots Due to Fall Hazard
For current information please visit https://www.salewa.com/en-us/recall /OUTDOOR SPORTSWIRE/ – Recall Date: October 21, 2022 Recall Number: 22-DRAFT FOR CLEARANCE (FAST TRACK) Recall Summary – U.S. & Canada Name of Product: Men’s and Women’s Alp Trainer 2…
Sweet Protection Partners with Freeskier Jesper Tjäder for Exclusive New Products
(BOULDER, CO – October 18, 2022)/OUTDOOR SPORTSWIRE/ – Sweet Protection, the industry leader in high-performance helmets, goggles and technical clothing, announced today that it has partnered with acclaimed Swedish freestyle skier and Olympic medalist Jesper Tjäder for…
Cardo Systems Launches Award-Winning Cardo Packtalk Outdoor
Boulder, CO /OUTDOOR SPORTSWIRE/ – Cardo Systems, the global leader in state-of-the-art motorcycle communication devices, announced today that its award-winning new Packtalk Outdoor communication system is available to order, just in time for the 2022/23 winter…
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Rab and Banff Centre Mountain Film and Book Festival Celebrate 6th Year of Partnership
September 22, 2022 /OUTDOOR SPORTSWIRE/ – British outdoor brand Rab (owned by Equip Outdoor Technologies Ltd.) and Banff Centre Mountain Film and Book Festival are excited to celebrate the 6th anniversary of their partnership. Taking place…
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Rab, Lowe Alpine Names New National Sales Manager
Louisville, CO (September, 2022) /OUTDOOR SPORTSWIRE/ – Rab and Lowe Alpine, industry leaders in merging the development of quality outdoor gear and apparel with sustainability and environmental awareness, announced that they have named Peter McConkie as…
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Sweet Protection’s Wanderer II and Rocker Top Renowned Virginia Tech Helmet Ratings
BOULDER, CO – September 13, 2022/OUTDOOR SPORTSWIRE/ – Sweet Protection, the industry leader in high-performance helmets, goggles and technical clothing, announced today that both the Wanderer II and Rocker Whitewater helmets have received the highest rating to…
57hours Raises $2.3M, Expands to 400 Markets
(BOULDER, CO. – August 23, 2022) /OUTDOOR SPORTSWIRE/ – 57hours, the leading marketplace connecting consumers with professional guides, today announced details on its recent fund-raise as well as expansion into dozens of new international markets. Touted as an…
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Oberalp Group Releases 2021 Sustainability Report
Boulder, CO (August 2022) /OUTDOOR SPORTSWIRE/ – The Oberalp Group, which owns SALEWA, DYNAFIT, POMOCA, WILD COUNTRY, EVOLV and LaMUNT, unveiled its 2021 sustainability report and reaffirmed its commitment to a unique and comprehensive strategy focused on…
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Teton Gravity Research (TGR) Drops Trailer for New Ski and Snowboard Film Magic Hour
Jackson, Wyo. (Aug. 9, 2022)/OUTDOOR SPORTSWIRE/ – Teton Gravity Research (TGR), the global leader in action and adventure lifestyle media, today unveiled the trailer for its new film, Magic Hour. The film documents some of the most…
Vibram Becomes Presenting Sponsor of Mid-State Massive Ultra Trail Race
(BOSTON, MA – August 2022) /OUTDOOR SPORTSWIRE/ – Vibram, the Italian-based company known for its innovation and manufacturing of high-performance rubber soles for outdoor athletes and enthusiasts will be the primary sponsor of the Midstate…
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Jackson Hole Mountain Resort Winter 2022-23 Day Tickets on Sale Aug. 1, 2022
TETON VILLAGE, WYO. — July 27, 2022 /OUTDOOR SPORTSWIRE/ — Jackson Hole Mountain Resort (JHMR) will launch its winter 2022-23 early bird ticket sale on Aug. 1, 2022, at 9 a.m. MDT. For the first time, guests…
Kokopelli Names Kyle Rajaniemi Director of Marketing
Boulder, CO (July 2022) /OUTDOOR SPORTSWIRE/ – Kokopelli, Colorado-based manufacturer of award winning inflatable packrafts hires Kyle Rajaniemi as Director of Marketing to lead the charge with brand growth, content creation, event strategy and e-commerce.…
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Rab Increases Support for Cirque Series
/OUTDOOR SPORTSWIRE/ – British outdoor brand Rab (owned by Equip Outdoor Technologies Ltd.) have increased their support for the famous Cirque Series, a globally renowned mountain running event organized by professional skier and mountaineer, Julian…
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KOKOPELLI Receives ‘2022 Colorado Companies to Watch’ Award
Boulder, CO (June 2022)/OUTDOOR SPORTSWIRE/ – KOKOPELLI, the Colorado-based creators of lightweight and packable inflatable packrafts, has been awarded as one of the 2022 Colorado Companies to Watch. This award honors high-performing second-stage companies from across the…
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Mountainsmith Expands with Three New Hires
Golden, CO (June 2022) /OUTDOOR SPORTSWIRE/ – Mountainsmith, the Colorado-based company that has spent more than 40 years as a leading gear manufacturer specializing in durable goods for hiking and camping, announced today that it…
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Oberalp Group Hires Phil Hoffman and Mike Sohasky
Boulder, CO/OUTDOOR SPORTSWIRE/ – The Oberalp Group, which owns SALEWA, DYNAFIT, POMOCA, WILD COUNTRY, and EVOLV, announced today that it has added Phil Hoffman as Sales Manager, Mike Sohasky as Key Account Sales Manager, and has promoted…
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KOKOPELLI Set to Launch All-New Bikepacking Bags for Spring ‘23
Boulder, CO (June 2022)/OUTDOOR SPORTSWIRE/ – KOKOPELLI, the Colorado-based creators of lightweight and packable inflatable packrafts, is officially launching their all-new, ultra-durable bikepacking bags for spring 2023. This product launch signifies the company’s first steps into the…
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Jackson Hole Mountain Resort: Open for Summer With Aerial Tram, Bridger Gondola, Bike Park, Via Ferrata and More
(TETON VILLAGE, WYO. – June 7, 2022)/OUTDOOR SPORTSWIRE/ – Jackson Hole Mountain Resort (JHMR) is pleased to announce that, this weekend, activities begin opening for the summer 2022 season. The Bridger Gondola, Sweetwater Gondola and Teewinot Chairlift…
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Rab Unveils First-Ever Line of Sleeping Pads
Louisville, CO (June 2, 2022)/OUTDOOR SPORTSWIRE/ – Rab, the industry leader in merging the development of quality outdoor gear and apparel with sustainability and environmental awareness, today unveiled its first-ever line of sleeping pads for the…
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Phunkshun Wear Launches New High-Performance Headband
Boulder, CO (May 2022)/OUTDOOR SPORTSWIRE/ –Phunkshun Wear, a Colorado-based company committed to sustainably manufacturing outdoor gear that delivers uncompromising performance and protection, has unveiled the swiss army knife of moisture wicking headwear, the Versa Headband, designed…
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RovR releases the TravelR, the Industry’s Most Versatile Soft Cooler
(BOULDER, CO – April 2022) /OUTDOOR SPORTSWIRE/ Industry innovators RovR recently unveiled their all-new, burly yet transportable TravelR cooler. When paired with the KeepR (and IceR) this cooler brings a ton of versatility to your…
Jackson Hole Mountain Resort Opens Aerial Tram on May 21
(TETON VILLAGE, WYO. – MAY 17, 2022)/OUTDOOR SPORTSWIRE/ –Jackson Hole Mountain Resort (JHMR) is pleased to announce that, on May 21, it will kick off its summer operations by reopening the celebrated Aerial Tram for the…
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Sweet Protection Athletes Coach 2022 ‘From the Ground Up Project’
(BOULDER, CO – May 2022)/OUTDOOR SPORTSWIRE/ – Sweet Protection, the industry leader in high-performance helmets, goggles and technical clothing, today, announced that two of their most recent athlete signees, Alexey Vermeulen and Ryan Petry, will be the…
Vibram Reignites FiveFingers Category with Global Campaign ‘Move Freely’
Boston (Massachusetts, USA), May 2022/OUTDOOR SPORTSWIRE/ – Vibram reignites it’s FiveFingers category with the launch of a new digital campaign. Kicking off with a film that takes the viewer on a cinematic and suspenseful journey of historical…
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USA Skimo Announces 2022-23 US National Team
Summit County, CO. /OUTDOOR SPORTSWIRE/ – The United States Ski Mountaineering Association (USA Skimo) named 31 athletes to its 2022-2023 National Team. The qualifying races included the ISMF World Cup circuit, USA Skimo National Championships in Vail,…
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Banff Mountain Film and Book Festival Kicks off 2022 Artist Search
Louisville, CO (May 3, 2022) /OUTDOOR SPORTSWIRE/ – Rab, an industry leader in merging the development of quality technical gear and apparel with sustainability and environmental awareness, along with festival partner and multifunctional headwear brand…
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Teton Gravity Research Drops Official Trailer For New Mountain Bike Film Esperanto
(Jackson, Wyo. – May 2, 2022) /OUTDOOR SPORTSWIRE/ – Teton Gravity Research, the global leader in action and adventure lifestyle media, has unveiled the trailer for its new film Esperanto, which explores how mountain bikers…
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LifeLabs Launches the World’s Coolest T-shirt with the Most Sustainable Fabric and Packaging
Tech apparel brand transforms the basic T-shirt with CoolLife cooling technology Proprietary body temperature regulating fabric provides continuous cooling Science merges with design for the ultimate, everyday essential SUNNYVALE, Calif., April 13, 2022 — LifeLabs,…
Jackson Hole Mountain Resort Reports Successful Winter 2021/22 Season
(TETON VILLAGE, WYO. – APRIL 13, 2022)/OUTDOOR SPORTSWIRE/ – Jackson Hole Mountain Resort (JHMR) is pleased to announce the close of another successful winter season. The 2021-22 season wrapped up April 10th with 334 inches of total…
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Mountainsmith Opens new Headquarters in Golden, CO
Golden, CO (March 2022) /OUTDOOR SPORTSWIRE/ – Mountainsmith, a Golden, Colorado based company that has spent more than 40 years as a leading gear manufacturer specializing in durable goods for hiking and camping, has opened…
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Kokopelli Re-Launches Full Kevlar X-Series Packrafts
Boulder, CO (March 2022) /OUTDOOR SPORTSWIRE/ – KOKOPELLI, the Colorado-based creators of lightweight and packable inflatable packrafts, has brought back their popular full kevlar x-series packrafts. Available again with a re-launch of the Nirvana Self-Bailing…
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Jackson Hole Mountain Resort to Replace Thunder Quad Chairlift Ahead of 2022-23 Season
(TETON VILLAGE, WYO. – MARCH 23, 2022)/OUTDOOR SPORTSWIRE/ – Jackson Hole Mountain Resort (JHMR) is pleased to announce that it will replace its Thunder quad chairlift with a faster and more powerful detachable quad chairlift ahead…
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2022 USA Skimo National Championships (Senior/U23/Masters)
/OUTDOOR SPORTSWIRE/ – This past week at the Vail Winter Mountain Games, USA Skimo held the 2022 US Skimo National Championships for the Senior, U23 and Masters divisions. Amid the myriad of events that were…
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New Fundraising Record at The International Snow Leopard Day 2022
/OUTDOOR SPORTSWIRE/ – Ski touring for a good cause: The weekend of March 5-6, 2022, at DYNAFIT was all about the snow leopard. For the 13th time, the mountain endurance specialist called all ski touring…
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Rab honored with prestigious awards after the successful launch of AW22 collections
/OUTDOOR SPORTSWIRE/ – British outdoor brand Rab (owned by Equip Outdoor Technologies Ltd.) has received two prestigious industry and media awards for their new Mythic Ultra Jacket in their recently launched AW22 collection. Providing extraordinary…
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Mountainsmith Zerk 40 Awarded Best Fast and Light Pack From The Trek
Boulder, CO (February 2022)/OUTDOOR SPORTSWIRE/ – Mountainsmith, the Colorado-based company that has spent more than 40 years as a leading gear manufacturer specializing in durable goods for hiking and camping, announced today that its Zerk 40…
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Olympians, World Cup Veterans Lead The Way For mountainFLOW at American Birkebeiner
(BOULDER, CO – February 2022) /OUTDOOR PORTSWIRE/ – mountainFLOW, the innovative and award-winning Colorado company that revolutionized the ski wax and bike lube industries with its line of groundbreaking eco-friendly products, announced today that three-time…
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KOKOPELLI Expands Offices, Hires New General Manager During Expansion Year
Boulder, CO (February 2022) /OUTDOOR SPORTSWIRE/ -KOKOPELLI, the Colorado-based creators of the world’s lightest packable inflatable kayaks, has christened a brand new 5,100-square-foot office space and welcomed industry veteran Jeff Popp as the new general…
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The Future of Winter Sports & New Salewa Ortles Collection FW 22/23
/OUTDOOR SPORTSWIRE/ – Mountain sports are currently undergoing major changes. The Alps have a fascinating allure and are attracting more and more visitors. This creates new risks and opportunities – for mountain sports, for the environment,…
Phunkshun Partners With ENDVR to Drive Expanded Sales in 2022
Denver, CO (January 2022) /OUTDOOR SPORTSWIRE/ – Phunkshun Wear, a Colorado-based company committed to sustainably manufacturing outdoor gear that delivers uncompromising performance and protection, today announced they have partnered with online product education and sales…
Jackson Hole Mountain Resort To Host Annual Kings and Queens Of Corbet’s
(TETON VILLAGE, WYO. – JAN. 19, 2022) /OUTDOOR SPORTSWIRE/ – Jackson Hole Mountain Resort (JHMR) announced today that it will once again play host to the annual Kings and Queens of Corbet’s ski and snowboard…
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Sweet Protection Named Official Helmet and Eyewear Sponsor for Jackson Hole Mountain Resort
(BOULDER, CO – DECEMBER 2021) /OUTDOOR SPORTSWIRE/ – Sweet Protection, the industry leader in high-performance helmets, goggles, and technical clothing announced today that it has been named the official helmet and eyewear partner for Jackson…
Jackson Hole Mountain Resort Announces Pay Raise For Employees
(TETON VILLAGE, WYO. – DECEMBER 2021) /OUTDOOR SPORTSWIRE/ – Jackson Hole Mountain Resort, the iconic Rocky Mountain resort that has served as a premier North American mountain destination for nearly 60 years, announced today that…
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USA Skimo Announces 2021/2022 Race Schedule and National Team Qualifying Information
Dillon, Colo. (November 2021) /OUTDOOR SPORTSWIRE/ – The United States Ski Mountaineering Association (USA Skimo) announced today that it will host two qualifying events for elite athletes in Colorado in December as the team begins its…
The American Avalanche Institute and Colorado Mountain School Join Forces
Boulder, Colo. (November 2021) /OUTDOOR SPORTSWIRE/ – Colorado Mountain School, the largest provider of avalanche safety education for recreational backcountry travelers, announced today their alliance with The American Avalanche Institute, the nation’s largest provider of…
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Sweet Protection’s Trooper 2Vi Mips Helmet Snags Outside’s Gear of the Year Award
(BOULDER, CO – OCTOBER 2021) /OUTDOOR SPORTSWIRE/ – Sweet Protection, the industry leader in high-performance helmets, goggles and technical clothing, today announced that its celebrated new Trooper 2Vi Mips Helmet has earned the coveted Gear…
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South Pole Honors Rab and Lowe Alpine as “Climate Pioneers”
October 22, 2021 /OUTDOOR SPORTSWIRE/ – In the countdown to COP26, independent climate solutions provider South Pole has honoured British outdoor brands Rab and Lowe Alpine (owned by Equip Outdoor Technologies Ltd.) for being among…
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Mountainsmith Names Rio Telge New Senior Designer
Golden, CO (October 2021) /OUTDOOR SPORTSWIRE/ – Mountainsmith, the Colorado-based company that has spent more than 40 years as a leading gear manufacturer specializing in durable goods for hiking and camping, announced today that it…
Cardo Systems Unveils New Packtalk Ski System For Winter Season
Boulder, CO (October 2021) – Cardo Systems, the global leader in state-of-the-art Dynamic Mesh Communication motorcycle communication devices, has announced that its new Packtalk Ski product line is available for sale ahead of the 2021-22…
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Rab and Banff Centre Mountain Film and Book Festival to continue long-term partnership
British outdoor brand Rab (owned by Equip Outdoor Technologies Ltd.) and Banff Centre Mountain Film and Book Festival are delighted to be continuing their partnership for this year’s edition of the Festival which will take…
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mountainFLOW Becomes First Outdoor Company to Mandate Time Away From Work
(BOULDER, CO – September 2021) – mountainFLOW, the innovative and award-winning Colorado company that revolutionized the ski wax and bike lube industries with its line of groundbreaking eco-friendly products, today became the first company in…
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Phunkshun Wear Hires new Development and Design Manager
Boulder, CO – Phunkshun Wear, a Colorado-based company committed to sustainably manufacturing outdoor gear that delivers uncompromising performance and protection, today announced that it has named Whitney Bontrager as its new Development and Design Manager,…
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Teton Gravity Research (TGR) Unveils Trailer For New Film Stoke the Fire
Jackson, Wyo. (August 2021) – Teton Gravity Research (TGR), the global leader in action and adventure lifestyle media, today unveiled the trailer for the highly anticipated film Stoke the Fire. Directed by Steve Jones, Todd…
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Dynafit Snags Awards For Dynafit Radical Pro, Blacklight Women’s 88 Skis
BOULDER, CO (August 2021) – Dynafit, a global leader in innovation in competitive ski mountaineering, will head into the new 2021-22 winter season celebrating a quartet of accolades from Backcountry Magazine for the company’s acclaimed…
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Rab Snags Accolades For Khroma Cirque GORE-TEX Jacket
Louisville, CO (August 2021) – Rab, an industry leader in merging the development of quality outdoor gear and apparel with sustainability and environmental awareness, will head into the new 2021-22 winter season celebrating a pair…
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RovR Names Industry Veteran Chris Sword CEO
(BOULDER, CO) – Industry innovators RovR announced outdoor industry veteran Chris Sword will be joining the company as its new Chief Executive Officer, placing an experienced and accomplished leader in charge of expanding the company’s…
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Rab to launch GORE-TEX Shell Wash Service
British outdoor brand Rab (owned by Equip Outdoor Technologies Ltd.) has announced the launch of a specialist GORE-TEX Shell Wash service. Provided through the Rab Service Centre, this forward-thinking new service is now available for…
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Salewa’s Route in Summer 2022
Alpine climbing is the ultimate mountain sport and its core principles have remained unchanged since its beginnings. Self-reliance using trad protection on multi-pitch routes, understanding objective dangers and correctly assessing your own abilities form the…
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Ski Mountaineering (Skimo) is now an Olympic event for winter games 2026
Today the International Olympic Committee (IOC) unanimously approved to add Ski Mountaineering to the Milano Cortina 2026 Winter Olympics. From the President of the US Ski Mountaineering Association (USSMA), Ram Mikulas, “This is fantastic news! …
WNDR Alpine launches the Reason 120 backcountry ski with new material properties and greater biobased content
Salt Lake City, Utah – WNDR® Alpine, – the pioneering outdoor brand launched as part of advanced materials company Checkerspot – unveiled its new ski lineup today, complete with improved material properties, increased biobased content,…
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Oberalp Group Reaffirms Commitment to Sustainability
Boulder, CO (July 2021) – The Oberalp Group, which owns SALEWA, DYNAFIT, POMOCA, WILD COUNTRY, and EVOLV, recently unveiled its 2020 Sustainability Report and reaffirmed its commitment to a unique and comprehensive strategy focused on…
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DYNAFIT Athlete Ross Jenkin Consecutively Runs Four Biggest 24-Hour Rounds in UK
Pushing the limits for a good cause: On June, 20, 2021, Ross Jenkin finished his pet project, “The Big 4 at 40.” As the first runner to do so, he completed the four big trail…
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Phunkshun Wear Eyes Expansion Year With Eyes On Summer Market
Boulder, CO (June 2021)– Phunkshun Wear, a Colorado-based company committed to sustainably manufacturing outdoor gear that delivers uncompromising performance and protection, today unveiled a new product line, sales manager, and public relations firm of record,…
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Sweet Protection’s Trailblazer Mips tops the renowned Virginia Tech Helmet Ratings
(Trysil, Norway) – Sweet Protection, the industry leader in high-performance Helmets, Eyewear and Technical clothing announced today that its celebrated Trailblazer Mips Helmet has received the highest rating to date of more than 120 helmets currently…
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Mountainsmith Unveils New Cona Line
Boulder, CO (June 2021) – Mountainsmith, the Colorado-based company that has spent more than 40 years as a leading gear manufacturer specializing in durable goods for hiking and camping, today unveiled its new CONA series…
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Outdoor Brands Rab and Lowe Alpine Release Their 2021 Sustainability Report
British outdoor brands Rab and Lowe Alpine (owned by Equip Outdoor Technologies Ltd.) have released their 2021 Sustainability Report. The report details specific milestones the company has achieved within its four strategic CSR pillars; Product,…
Wacaco’s new Picopresso will delight specialty coffee lovers
HONG KONG, June, 15th, 2021- Worldwide leader in portable espresso makers, Wacaco Company Ltd, is bringing their most compact and pro-oriented portable espresso machine to market. The Picopresso is a high-end manual espresso machine based…
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Mountainsmith Promotes Cameron Bumsted to Marketing and Events Manager
Golden, CO (June 2021)– Mountainsmith, the Colorado-based company that has spent more than 40 years as a leading gear manufacturer specializing in durable goods for hiking and camping, announced today that it has named industry…
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Rab Names New Rocky Mountain Sales Reps
Louisville, CO (May 2021) – Rab, an industry leader in merging the development of quality outdoor gear and apparel with sustainability and environmental awareness, announced today that it has named Stephen Nance and Corbin Biehler…
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Lava Linens Becomes Climate Neutral Certified
Boulder, CO (May 2021) – Lava Linens, a Colorado-based company committed to developing premium eco-friendly French linen towels from the homestead to the trailhead and everywhere in between, announced today it has been certified as…
Roam from Home Season 2 Provides Resources to Empower Activism
May 17, 2021– ROAM Media, a producer of mini-documentaries, educational videos, and original series has partnered with the Adventure Activist to launch an action-oriented second season of the popular Roam from Home podcast. The company’s…
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Rab Adds Skier Julian Carr To Athlete Roster
Louisville, CO (May 2021) – Rab, an industry leader in merging the development of quality outdoor gear and apparel with sustainability and environmental awareness, announced today that it has added skier Julian Carr to its…
Scandinavian luggage brand Db removes the buy button from its website, launches collection exclusively with surf shops.
Oslo, Norway – Db, the award-winning Scandanavian luggage company, has followed the announcement of it’s two surfboard bag models – The Bunker and The Shelter – with an exclusive launch with 100 specialty surf shops…
Local Boulder Breweries Collaborate on “CO Care Can” to Support Victims, Families and Those Directly Impacted by Boulder Supermarket Tragedy
To support victims, families, and those directly impacted by the Boulder Supermarket Tragedy, local breweries, Upslope Brewing Company, Oskar Blues Brewing, Left Hand Brewing, Sanitas Brewing Co., Bootstrap Brewing Co. and Mountain Sun Pub &…
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mountainFLOW Unveils New Plant-Based Bike Products
(BOULDER, CO – April 2021)– mountainFLOW, the innovative and award-winning Colorado company that revolutionized the ski wax industry with its line of groundbreaking eco-friendly products, today unveiled a new collection of plant-based bike products that…
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Bridging the Inclusion Gap in the Winter Outdoor Community Snowsports Industries America (SIA) launches Inclusive Leadership Playbook
Park City, Utah — Snowsports Industries America (SIA) is honored to launch an inclusive leadership training playbook for the winter outdoor community. Developed in partnership with PrismWork™, a national consulting firm on leadership and change…
Craig Anderson Joins Team At Award-Winning Scandanavian Luggage Brand
Oslo, Norway (April, 2021) – Db, the award-winning Scandanavian luggage company, announced its signing of Australian freesurfer Craig Anderson today. Craig joins an increasingly impressive roster of surfers that are repping the brand, including Jordy…
ROAM Media Unveils New Class with World’s Most Accomplished Explorer Mike Horn
(BOULDER, CO – APRIL 2021) – ROAM Media, the Colorado-based start-up committed to quality storytelling and outdoor education, founded by the world’s best adventure athletes, photographers, and filmmakers, today unveiled a new online course led…
Oberalp North America Announces Promotions
Oberalp North America – which operates the Salewa, Dynafit, Wild Country, Pomoca, and Evolv brands in the U.S. and Canada – has promoted Ross Herr to Sales and Marketing Director. Evan Horenovsky was named Supply…
Engaging and Uniting the Outdoor Winter Community to Battle the Climate Crisis
Park City UT (April 14, 2021)— In recognition of Earth Day (April 22), Snowsports Industries America (SIA) is launching ClimateUnited Week, a four-day series of events to engage SIA members in actionable, climate solutions. ClimateUnited…
Mountain Gazette hires Conor Sedmak as Associate Editor
April 12, 2021 (North Lake Tahoe, CA) —Mountain Gazette, a bi-annual, large format print title founded in 1966, is pleased to welcome Conor Sedmak as Associate Editor. Sedmak joins Mountain Gazette, and parent company Verb Cabin,…
Stanford University Leader Collaborates with former The North Face Innovation Expert on Global Textile Energy Transformation
Sunnyvale, CA (April 7, 2021) – EEnotech, a clean tech foundry accelerating research from Stanford University, today unveiled LifeLabs™, the commercialization of textile patents from Stanford’s advanced materials laboratory. Founded by Professor Yi Cui, director…
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Mountainflow eco-wax launches a new line of natural products
BONEDALE, Colorado (April 1, 2021) – Mountainflow eco-wax today announced a new line of all-natural, sustainable mustache wax for the discerning mustachian looking for an upgrade in handsomeness and sex appeal. The new line of men’s…
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Dynafit To Serve As Presenting Sponsor of Gnar Runners Series
BOULDER, CO (March 2021) – Dynafit, a global leader in innovation in competitive mountain endurance sports, announced today that it has signed a multi-year deal to serve as the presenting sponsor of Gnar Runners, an…
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Bluebird Backcountry Doubles Down on Bear Mountain
(KREMMLING, CO – Mar. 22, 2021) — Bluebird Backcountry announced today that it had extended the lease at its current location and plans to call Bear Mountain home for the foreseeable future. The no-chairlifts, ski-patrolled…
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Mountainsmith Partners With Meteorite PR
Boulder, CO (March 2021)– Mountainsmith, the Colorado-based company that has spent more than 40 years as a leading gear manufacturer specializing in durable goods for hiking and camping, announced today that it has named Boulder-based…
Snowsports Industries America (SIA) Announces Much Anticipated Consumer Festival Dates and Pricing
Park City, Utah (March 9, 2021) – Today, Snowsports Industries America (SIA) launched exhibitor pre-registration for its highly anticipated winter outdoor consumer shows called the Snowbound Festivals. Breaking the mold of past consumer shows, the Snowbound…
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Lava Linens Partners with Meteorite PR
Boulder, CO (March 2021)– Lava Linens, a Colorado-based company committed to developing premium eco-friendly French linen towels from the homestead to the trailhead and everywhere in between, announced today that it has named Boulder-based Meteorite…
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Award-Winning Scandanavian Luggage Brand Db Unveils First-Ever Surfboard Bags
Boulder, CO (February 2020) – Db, the award-winning Scandanavian luggage company, made its first foray into the surf industry today by unveiling two new models designed specifically for surfboards. The two models — The Bunker…
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Snowsports Industries America (SIA) Announce new Board members
Park City, Utah (February, 2021) – Snowsports Industries America (SIA) today elects four new members to its Board of Directors in advancement of its mission to help the industry thrive. Understanding the critical importance diversity plays…
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Bluebird Backcountry fully powered by renewable energy
Denver/Kremmling, Colorado: After its much-heralded abbreviated season in February 2020, Bluebird Backcountry is back for the 2020/21 ski season. The ski area with no lifts is already pushing the boundaries that define traditional ski areas, and…
Life inTentsTM Partners With Meteorite PR During Expansion Year
Boulder, CO (February 2020) – Life inTents, one of the nation’s leaders in sales and rentals of luxury bell tents, announced today that it has named Boulder-based Meteorite PR as its public relations firm of…
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Rab’s Arc Eco Jacket wins ISPO Award 2021
We are extremely thrilled that our Rab Arc Eco Jacket – out in AW21 – is among the winners of the ISPO Award 2021! Each year, ISPO honours the sporting goods industry´s most exceptional products…
Sweet Protection Adds Marcus Caston, Parkin Costain To Athlete Team
(BOULDER, CO – JANUARY 2021) – Sweet Protection, the industry leader in high-performance helmets, goggles and technical clothing, announced that it has signed athlete partnership contracts with big mountain freeskiers Marcus Caston and Parkin Costain, bolstering…
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ROAM Media Announces Partnership With STOKED Organization
(BOULDER, CO – JANUARY 2020) – ROAM Media, the Colorado-based start-up committed to quality storytelling and outdoor education, founded by the world’s best adventure athletes, photographers, and filmmakers, announced today that has partnered with national…
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Salewa | Alpine Mountaineering Boot Wins ISPO Gold Award 2021
South Tyrolean mountain sports manufacturer SALEWA is driven by pure mountain experiences and the desire to engineer intelligent solutions for like-minded mountaineers. The new crampon-compatible Ortles Couloir mountaineering boot weighs just 725 grams per pair…
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Sweet Protection Unveils New 2Vi™ Technology
(BOULDER, CO – JANUARY 2021) – Sweet Protection, the industry leader in high-performance helmets, goggles and technical clothing, today unveiled its revolutionary new 2Vi™ high-performance technology platform in a pair of brand new helmets, pushing…
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Bluebird Backcountry Opens Reservations for the 2020 / 21 Season
(KREMMLING, CO) — Starting today, skiers and snowboarders are able to reserve day passes, backcountry lessons, and backcountry rental equipment at Colorado’s newest ski area, Bluebird Backcountry. The no-chairlifts, ski-patrolled area announced plans in September…
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Rab Appoints First-Ever National Sales Manager Ahead of Ambitious New Year
Louisville, CO (December 2020) – Rab, an industry leader in merging the development of quality outdoor gear and apparel with sustainability and environmental awareness, announced today that it has named Ryan Krusemark as the company’s…
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Powder Magazine Unveils Cover Design For Final Edition
Jackson, Wyo. (November 20, 2020) – Legendary skiing publication Powder Magazine has unveiled its final issue after 49 years in circulation, and a photograph taken in the Wyoming backcountry from Teton Gravity Research lead photographer…
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Teton Gravity Research (TGR) Unveils New Sun Optics Program
Jackson, Wyo. (November 20, 2020) – Teton Gravity Research (TGR), the global leader in action and adventure lifestyle, today unveiled the new TGR Sun Optics, a collection of the world’s finest sunglasses handmade in Italy…
Equip brands Rab and Lowe Alpine commit to achieve Net Zero by 2030
As part of their long-term sustainability strategy, British outdoor brands Rab and Lowe Alpine (owned by Equip Outdoor Technologies Ltd.), have committed to achieve Net Zero by 2030. As a first step, Equip has become…
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Snowsports Industries America Releases New 2019-2020 Participation Study
Park City, Utah (November 11, 2020) – Snowsports Industries America (SIA), in participation with the Physical Activity Council (PAC), releases their annual participation study report. The SIA Participation Study 2019-2020 is a comprehensive look at participant demographics…
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Teton Gravity Research (TGR) Drops Trailer For New Snowboard Film Blank Canvas
Jackson, Wyo. (Nov. 10, 2020) – Teton Gravity Research (TGR), the global leader in action and adventure lifestyle media, today unveiled the trailer for its new film Blank Canvas, which documents two-time Olympian and X…
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Purist Announces Award-Winning New Insulated Scope Top – On Sale Now
Morgan Hill, CA – Innovative stainless steel bottle company, Purist, announced today that its new Scope top is on sale now, marking a continuation of the company’s focus on sleek design and functional performance that…
SIA’s Snowbound Festival Debuts New Website and Announces Dates for Upcoming 2021 Winter Events in New England and the Rockies
Park City, Utah (October 28, 2020) – In celebration of the upcoming winter season, Snowsports Industries America (SIA) is excited to debut the first phase of its Snowbound Festivals consumer platform with the launch of…
Snowsports Industries America (SIA) Launches ClimateUnited
Park City, UT (October 22, 2020) – Today, SIA announced the launch of their new climate initiative, ClimateUnited, specifically designed to provide the winter outdoor community with the tools to address climate change. The $72 billion…
Wild Country Athlete James Pearson climbs TRIBE
On Wednesday, the 21st of October 2020, British climber James Pearson made second ascent of the trad climb ‘Tribe’ at Cadarese, Italy. Tribe was established by Jacopo Larcher in Spring 2019 and is widely regarded…
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mountainFLOW Announces Athlete Partnership with Aleksander Aamodt Kilde
(BOULDER, CO – October 2020)– mountainFLOW, the innovative and award-winning Colorado company that has revolutionized the ski wax industry with its line of groundbreaking eco-friendly products, announced today that it has signed Aleksander Aamodt Kilde…
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Teton Gravity Research (TGR) Announces a Ton of New Benefits For Teton Gravity Research Premium Members
Jackson, Wyo. (October 8, 2020) – Teton Gravity Research (TGR), the global leader in action and adventure lifestyle media, today unveiled additional benefits for all Teton Gravity Research TV Premium Members, including the opportunity to…
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Evolv + Mesa Rim Launch Test Center Pilot Program
Orange County, Calif. (October 2020)– Evolv, the southern California modern climbing company rooted in progression and creative self-expression, today announced that it has partnered with Mesa Rim to launch a pilot Test Center at Mesa…
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mountainFLOW Announces B-Corp Status and USDA Certification
(BOULDER, CO – September 2020)– mountainFLOW, the innovative and award-winning Colorado company that has revolutionized the ski wax industry with its line of groundbreaking eco-friendly products, announced today that is now a certified B-Corporation, and…
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Dynafit Snags Awards For Beast 108 Skis, Women’s TLT Light Insulator Jacket
BOULDER, CO (September 2020) – Dynafit, a global leader in innovation in competitive ski mountaineering, will head into the new 2020-21 winter season celebrating a pair of awards from Backcountry Magazine for the company’s acclaimed Beast…
WNDR Alpine Picks Up Awards For Vital 100 and Intention 110 Ski Lines
Salt Lake City, Utah (September 2020) – WNDR®️Alpine, the celebrated brand that introduced biotechnology into the winter sports industry last year, has picked up a trio of prestigious awards for its two revolutionary ski lines,…
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Colorado’s First Backcountry Ski Area, Bluebird Backcountry to offer Covid Safe Experience
(KREMMLING, CO – Sept. 17, 2020) – Coming off a test season that proved the world is ready for a ski area without chairlifts, Bluebird Backcountry announced today that it will open for a full…
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Rab Khroma Kinetic Jacket Grabs Award From Backcountry Magazine
Louisville, CO (September 2020) – Rab, an industry leader in merging the development of quality outdoor gear and apparel with sustainability and environmental awareness, added another accolade today as Backcountry Magazine honored the company’s Khroma Kinetic…
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Snowsports Industries America Releases New, Insightful Report on the Impacts of COVID-19 on Winter Consumers
Park City, Utah (September 16, 2020) – Snowsports Industries America (SIA) releases their first of two consumer insights report this season “The Impacts of COVID-19 on Snowsports Consumer Trends and Insights.” The second report is planned for…
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WNDR Alpine Partners With Meteorite PR During Expansion Year
Salt Lake City, Utah (September 2020) – WNDR®️Alpine, the celebrated ski brand that introduced revolutionary new eco-friendly technology into the winter sports industry last year, announced today that it has named Boulder-based Meteorite PR as…
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In Purple Mountains, Snowboarder Jeremy Jones Searches Swing States for a Path Forward on Climate
Boulder, CO (September 8, 2020)– In a search for a united path forward on climate policy through a shared love of the outdoors, iconic snowboarder and environmentalist Jeremy Jones stars in Purple Mountains presented by…
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Dynafit, Pomoca Increase Support of Friends of the Colorado Avalanche Information Center
Boulder, CO (August 2020) – Dynafit, a global leader in innovation in backcountry skiing, and Pomoca, the world’s leading manufacturer of ski touring skins, announced today that they have signed a new three-year deal to…
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Snowsports Industries America (SIA) Launches Six-Month Inclusion Training For Leaders in Winter Outdoor Industry
Park City, Utah (Aug. 26, 2020) – Snowsports Industries America (SIA) announced today that it will kick off a six-month training program focused on inclusion in the winter outdoor industry. Joining SIA will be the…
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A New Home for Lowe Alpine
Dear media partners, From 20th August 2020, Lowe Alpine products will be available on the Rab website, uniting two of the most well-known and respected brands in the outdoor industry. For our community, this means an even better brand experience full of…
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Teton Gravity Research (TGR) Unveils New Streaming and Subscription Service
Jackson, Wyo. (Aug. 10, 2020) – Teton Gravity Research (TGR), the global leader in action and adventure lifestyle media, announced today it has officially launched Teton Gravity Research TV, a comprehensive new streaming service that…
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Evolv Donates $50,000 To DEI Organizations From Proceeds of the 2021 Zenist Collab Presale
Orange County, Calif. (July 2020)– Evolv, the southern California modern climbing company rooted in progression and creative self-expression, today announced that it has donated $50,000 to five different DEI organizations focused on diversity in climbing…
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Snowsports Industries America Unveils Focus On In-Depth Educational Platform
Park City, Utah (July 21, 2020) – Snowsports Industries America (SIA) unveils a robust, new, year-round educational platform designed to provide its current and new members the tools and programs instrumental to short-term recovery during…
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Snowsports Industries America Engages Winter Outdoor Industry In Conversation on Inclusion And Diversity
Park City, Utah (July 14, 2020) – One of the first steps in follow up to its commitment to inclusion that was announced at the OR+SS Tradeshow in January 2020, Snowsports Industries America (SIA) today…
Snowsports Industries America (SIA) Names Brian Stephenson Director of Snowbound Festival
Park City, Utah (July 7, 2020) – Snowsports Industries America (SIA) announced today that it has named Brian Stephenson as the Director of Snowbound Festival, placing a veteran leader with extensive experience in large-scale consumer…
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Oberalp Group Adds Two New North American Sales Reps
Boulder, CO (July 2020) – The Oberalp Group, which owns SALEWA, DYNAFIT, POMOCA, WILD COUNTRY, and EVOLV, announced today that it has added two representatives to its staff of regional sales representatives, giving the company…
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Sweet Protection Celebrates 20 Years of Locking Horns with Impossibilities
From the brand history text: “The year is 1988. Skateboarding is still prohibited in Norway, and the Sweet mantra was just manifested in a school paper. The Sweet Protection story started in Trysil, a mountain…
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Our Mountain Trainer Lite Mid GTX Grabs Gear of the Year Award
BOULDER, CO (March 2020) – Salewa North America, the leading mountain sports company born and bred in the Italian Dolomites, announced today that its Mountain Trainer Lite Mid GTX trekking boot has been honored with…
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Sweet Protection Announces Athlete Partnership with Malou Peterson
(Trysil, April 2020) – Sweet Protection, the industry leader in high-performance helmets, goggles and technical clothing, announced today that it has signed an athlete partnership deal with Swedish skier Malou Peterson, a former member of the…
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Teton Gravity Research (TGR) Names Steven Gray as Chief Growth Officer
Jackson, Wyo. (March 2020) – Teton Gravity Research (TGR) announced today that has hired Steven Gray as the company’s new Chief Growth Officer, pairing the global leader in action and adventure lifestyle media with a…
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Evolv Bolsters Sales and eCommerce Staff, Eyes New U.S. Headquarters
Buena Park, Calif. (February 2020) – Evolv, the southern California-based leader in creating high-performance climbing shoes, announced today that it has bolstered both its wholesale sales and eCommerce departments and will move into a new…
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Salewa North America Announces Inaugural Thru Hiker Project
BOULDER, CO (February 2020) – Salewa North America, the leading mountain sports company born and bred in the Italian Dolomites, today unveiled plans for its inaugural Thru Hiker project, offering 10 hikers the chance to…
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mountainFLOW Announces Partnerships With Nine Pro Athletes
(BOULDER, CO – January 2020)– mountainFLOW, the innovative Colorado company that has revolutionized the ski wax industry with its line of groundbreaking eco-friendly products, announced today that is has partnered with nine professional athletes from…
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DYNAFIT hits ISPO Gold with the Blacklight Pro Ski
Mountain endurance brand DYNAFIT scooped two wins at this year’s ISPO Awards, including a Gold Award. The heritage brand, with headquarters in Aschheim near Munich, Germany, secured a Gold Award in the Snowsports/Ski Touring Skis…
POMOCA To Unveil “Track Your Skins” Initiative at OR Show
(BOULDER, CO – January 2020) – POMOCA, the world’s leading manufacturer of ski touring skins, will unveil its new “Track Your Skins” initiative at the Outdoor Retailer Snow Show in Denver this month, giving customers…
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Snowsports Industries America and Outdoor Industry Association Announce Outdoor + Snow Show Kickoff Breakfast Keynote: Business As A Force for (Climate) Good
PARK CITY, UT (January 21, 2020). Today, Snowsports Industries America (SIA) announced the details for the Outdoor + Snow Show Kickoff Breakfast keynote, marking the opening of the 2020 trade show, taking place at the Colorado…
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Outdoor Gear Experts Rab to Unveil First-Ever Ski Collection
Louisville, CO (January 2020) – Rab, an industry leader in merging the development of quality outdoor gear and apparel with sustainability and environmental awareness, will unveil the Khroma Ski Collection at the Outdoor Retailer Snow…
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Head USA Provides Funding to Share Winter Foundation
PARK CITY, UT (January 14, 2020). Today, Snowsports Industries America (SIA) announced that SIA member HEAD USA has made a significant contribution to Share Winter, as part of SIA’s Generation Snow’s industry-match initiative. SIA is…
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Sweet Protection Announces Athlete Partnership with Pep Fujas
(BOULDER, CO – January 2020) – Sweet Protection, the industry leader in high-performance helmets, goggles and technical clothing, announced today that it has signed Braden “Pep” Fujas as an athlete, adding an influential and versatile…
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DYNAFIT Blacklight Ski Series
Blacklight is not only a product name. It is a promise! Black, elegant and technically perfect, the new Blacklight touring ski is impressive and is now the lightest model in its class. The Speed Ski…
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UK Outdoor Gear Experts Rab Partners With Meteorite PR
Louisville, CO (November 2019)– Rab, an industry leader in merging the development of quality outdoor gear and apparel with sustainability and environmental awareness, announced recently that is has named Boulder-based Meteorite PR as its public…
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Snowsports Industries America Releases 2018-2019 Participation Study And Snow Sports Participation Insights Report
PARK CITY, UT (November 4, 2019). Today, Snowsports Industries America (SIA) released its annual SIA Participation Study alongside a new Snow Sports Participation Insights Report. The 2018-2019 SIA Participation Study is a comprehensive look at participants…
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Teton Gravity Research to make Films on Green Power
Teton Gravity Research (TGR) just flipped the switch in their offices, committing to run their Wilson, WY headquarters on 100% local Green Power. This decision ensures that all of the electricity purchased by TGR is…
The Seas are Rising and So Are We: Vissla and Surfrider debut a wetsuit they never want to make a reality to turn the tide against climate change
San Clemente, Calif., October 23, 2019 – Vissla and the Surfrider Foundation have debuted a new wetsuit design that they never want to make a reality. Developed to raise awareness of the massive risks of climate…
Snowsports Industries America Invites Retailer, Sales Reps and Resorts To Join
PARK CITY, UT – October 8, 2019. Today, Snowsports Industries America (SIA) announced that they have opened its membership to include new segments of the industry: retailers, sales reps and resorts. After 65 years of serving…
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Sweet Protection launches Award Winning Selection of Winter Optics
Sweet Protection, the industry leader in high-performance helmets, goggles and technical clothing announced today that its three lines of award-winning and revolutionary eyewear are now available for sale direct to consumers via the company’s website…
Cusa Tea Partners With Meteorite PR During Expansion Year
Boulder, CO (August 8, 2019)– Cusa Tea, the world’s first premium and organic instant tea, announced today that is has named Boulder-based Meteorite PR as its public relations firm of record as it continues to broaden…
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Andreas Steindl, Mont Blanc and Matterhorn record holder, joins DYNAFIT
The DYNAFIT athlete team has a new member: The Swiss alpinist and ski mountaineer Andreas Steindl will now be a member of the DYNAFIT family. This speed mountaineer reached the summit of this highly challenging…
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Purist Announces First Partner For Purist Collective
Morgan Hill, CA – Award-winning and innovative stainless steel bottle company Purist announced today that it has partnered with p:ear, a long-standing organization that mentors homeless youth in Portland, Ore., marking the first step of…
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mountainFLOW eco-wax selects Meteorite PR as Agency of Record
Carbondale, CO ( July 31, 2019 ) – mountainFLOW eco-wax, the leader in plant-based ski wax, has partnered with MeteoritePR to lead Global communication efforts. Together as skiers, wood-choppers, double daffy-ers, mountain bikers, skin track…
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Wild Country Climbing presents 2020 Season Highlights
Boulder Co – Wild Country, a climbing company run by climbers, for climbers proudly launches a collection of equipment dedicated to Pure Climbing. The NEW Zero Friend, designed for narrow cracks, is back, along with…
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LINDSEY VONN: The Final Season
Universally recognized as the greatest female skier ever, Lindsey Vonn went on a remarkable journey that was defined by unexpected twists and turns and dramatic peaks and valleys in its final chapter. Produced in conjunction…
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Snowsports Industries America Testifies Against Tariffs
June 27, 2019 Park City, UT– This week, Snowsports Industries America (SIA) testified at a hearing at the International Trade Commission in Washington DC, urging the commission to reconsider their approach to the List 4…
Western Resource Advocates Announces Coalition of Business Partners for its ‘Protect the West’ Campaign
Boulder, Colo. (June 17, 2019) Western Resource Advocates (WRA) today announced that it has partnered with some of the outdoor industry’s most respected brands to take action on climate change and address the pressing conservation…
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Purist Prepares For Growth in the Rockies and The Pacific North West
Morgan Hill, CA (June 14, 2019)– Purist, an innovative and emerging brand bringing sleek design and leading technology to the stainless steel bottle industry, announced today Mountain Source and Yukon Trading Company will represent the…
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The Outdoor Business Climate Partnership Lobbies For Climate Action On Capitol Hill
(Washington, D.C. May 23, 2019) This week, the Outdoor Business Climate Partnership (OBCP) joined over 76 companies on Capitol Hill to advocate for immediate and bipartisan climate action, specifically, putting a price on carbon. Three…
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Dynafit Sponsors the Vail Trail Running Series
Colorado’s longest-tenured trail running series will serve as the unofficial summer kick off for mountain racers when it opens on Saturday, backed by a new title sponsor and boasting ambitions to reach a wider audience…
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Dropline – The New Speed Hiking Shoe For Shock Absorbency, Stability and Support in Rugged Terrain
SALEWA founded its Footwear Division in 2005. Since then its research & the development team in Montebelluna have pioneered a number of innovative new developments, particularity in the technical approach shoe category. Now for Summer…
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Mountain in the Hallway Wins “Most Inspiring” at 5Point Adventure Film Festival
The twelfth annual 5Point Film Festival concluded Sunday evening to the roaring applause of an exuberant audience. That’s how it goes at 5Point, which was founded in 2007 on the principles of respect, commitment, humility,…
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SIA Premium Members Save The Most At Outdoor Retailer Snow Show 2020
(Park City, UT) – Today, Outdoor Retailer announced booth space pricing for exhibitors at January’s Outdoor Retailer Snow Show, taking place in Denver on January 29-31, 2020. With today’s announcement, SIA announced that SIA Premium…
A Superior Ride With Stromer Bikes
Hop on, push the pedals, and glide to work on a dynamic, powerful, silent e-bike. That’s how today’s generation arrives at work on time. The new Stromer ST3 is designed to keep you feeling fresh…
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KOKOPELLI Packraft Debuts It’s Toughest, Most Whitewater-Ready Boat Yet!
Boulder, Co (March 20, 2019) – This winter brought historic snowfall for much of the country, and when that sweet, sweet pow melts, it’s going to be one awesome whitewater season. And the Recon is…
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Benedikt BöHm Crosses The Alps In 28 Hours And 45 Minutes
A Transalp second to none: Speed Alpinist and DYNAFIT General Manager Benedikt “Beni” Böhm pushes the limits of time with his project “Speed Transalp – Non-stop.” On March 09-10, 2019, Böhm crossed the Alps on…
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US Snow Sports Retail Sales Up 7.4% Year Over Year
Park City, UT.– Today Snowsports Industries America released their US Snow Industry Retail Market Report, featuring December 2018 sales data. This data reflects retail sales from the prime winter sports sales season, showing that US snow sports retail sales…
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Ski Racer Henrik Kristoffersen Changes Eyewear Brand – Signing with Sweet Protection
(Oslo, Norway) As the youngest male ski racer to ever win an Olympic medal, Henrik secured his spot amongst the elite alpinist skiers in the 2014 Olympics with a bronze medal in Slalom and has…
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Outdoor Trade Groups Announce Collaborative Effort on Climate Change Solutions
(Denver, Colo., January 30, 2019) — Today, at the Outdoor Retailer Snow Show, Outdoor Industry Association (OIA), Snowsports Industries America (SIA) and the National Ski Areas Association (NSAA), announced the formation of the Outdoor Business…
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Snowsports Industries America Launches United By Winter
Park City, UT – Today, Snowsports Industries America (SIA) announced the launch of United By Winter, a climate advocacy platform for the winter sports industry. The campaign is intended to give SIA members the education and…
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Andy Irons: Kissed By God Wins Best Documentary at 48th Annual Surfer Awards
(Dec 14, 2018) — Three-time world champion surfer Andy Irons struggled with the same demons that millions of people worldwide battle with daily. Andy Irons: Kissed By God is about bipolar disorder and opioid addiction…
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The United States Ski Mountaineering Association Poised for its Biggest Season Yet
(Summit County, Colorado) – “Ski Mountaineering is about more than just being a strong athlete,” says Ram Mikulas, president of the United States Ski Mountaineering Association. “You’re racing uphill, transitioning in a very technical way,…
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Wild Country Friends: The First–and Still Finest–Camming Device on the Planet
The story is legend. In the early 1970s, Ray Jardine, an aerospace engineer who once worked NASA but dropped out to climb in Yosemite, carried a secret weapon under his sweater. It was a rack…
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Salewa North America Amplifies Sales Efforts with Addition of New Northeastern Sales Rep
(Boulder, CO) – Salewa North America, the leading mountain sports company born and bred in the Italian Dolomites which operates the DYNAFIT, SALEWA, WILD COUNTRY, and POMOCA brands in the United States and Canada, announced…
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Kokopelli Packraft Stoked with a Men’s Journal 2018 Gear of the Year Award
Boulder, Co (November 19, 2018) – The Rogue packraft, Kokopelli’s most tricked out boat in their Adventure Series is designed for comfort and durability over long days on the water. This opens up new avenues…
RovR Chilling with a Men’s Journal 2018 Gear of the Year Award
Boulder, Co (November 19, 2018) – “I’ve had this idea in my head for so long,” says Tom DeFrancia, founder of RovR Products. “It’s been in my dreams and imagination to create a brand that…
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Purist, the world’s most versatile stainless bottle, keeps beverages adventure-ready and tastes 100% pure
Morgan Hill, California – Picture a lotus in a still pond, its green leaves and pink-hued petals eternally dry and pristine. That’s not only inspiration for many mantras, but also one of nature’s technologies called the…
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Salewa North America Establishes New Management Team
Boulder, Colorado (November 2018) – Salewa North America, which operates the DYNAFIT, SALEWA, WILD COUNTRY, and POMOCA brands in the United States and Canada, announced a new North American leadership team. Effective immediately, Salewa North…
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Oberalp Group Salewa, Dynafit and Wild Country Receive Fair Wear Foundation Leader status
Combining forces, a strong sense of responsibility and desire to promote change can lead to success. The Fair Wear Foundation (FWF), a non-profit organisation, has confirmed that the Oberalp Group is making an outstanding commitment…
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Snowsports Industries America Partners with the NPD Group to Deliver Topline Retail Sales Data
(Park City, UT October 30, 2018) — SIA members have a new tool in their toolbox to help them navigate the ever-changing and challenging winter sports landscape. “We’re proud to announce a new partnership with…
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Hoji Pro Tour: Dynafit’s Most Awarded Ski Boot. Ever.
The Hoji is a certified instant classic. This hard-charging touring boot is the brainchild of pro freeskier Eric “Hoji” Hjorleifson and Low Tech Binding inventor Fritz Barthel and has racked up more hardware this award…
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Sweet’s All-Mountain Switcher MIPS Wins Outside Magazine’s Gear of the Year
(Broomfield, CO) Award season has been good to Sweet Protection’s Switcher MIPS, a revolutionary new helmet with 22 vents, adjustable by a simple twist of a glove-ready dial. The lid’s most recent accolade is the…
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All New Convertible Full-Face Helmet From Sweet Protection – Arbitrator MIPS
Oslo, Norway – The Norwegian-based Sweet Protection, designers of cutting-edge mountain bike, paddle sports, and snow sports helmets and apparel Sweet Protection is renowned for making innovative products for passionate athletes. The all-new 2019 collection…
Jackson Hole Mountain Resort Hosts Teton Gravity Research World Premiere and FarOutFest this Saturday, September 15th
(Teton Village, WY), Jackson Hole Mountain Resort (JHMR) is pleased to partner with Teton Gravity Research (TGR) to host “FarOutFest” this Saturday, September 15. Teton Village will transform for a full day of music, activities…
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SIA Hires Meteorite PR as Public Relations Agency of Record
Park City, Utah (September 11, 2018) — Effective today, Meteorite PR has partnered with Snowsports Industries America (SIA) to be their public relations agency of record, overseeing all PR efforts for the industry trade association.…
Sweet Protection Enhances Sales and PR Efforts With Addition of Two New Agencies
Boulder, CO (August 31, 2018) – Sweet Protection, makers of high-performance helmets and protective gear, announced today the hiring of two specialized agencies to bolster Sales and PR efforts for their brand in North America.…
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Sweet Protection Glides into Winter with High Honors
Broomfield Colo, – Sweet Protection, designers of cutting-edge snow, bike, and paddle sports helmets is honored to win the 2019 Backcountry Magazine Editors’ Choice Award. This product award is one of the most prestigious in…
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Meteorite PR Bolsters Its Footprint and Online Presence
(Boulder, Colorado – August 23, 2018) — Meteorite PR, the Boulder-based frontrunner in small-batch outdoor focused public relations, has named Michael Eisenbrown Communications Manager. Eisenbrown will focus on Meteorite’s clients; Melvin Brewing, Oberalp Group (Dynafit,…
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Highlights from the Sweet Protection road bike collection 2019
Oslo, Norway – The Norwegian-based Sweet Protection, designers of cutting-edge mountain bike, paddle sports, and snow sports helmets and apparel. Sweet Protection is renowned for making innovative protection for passionate athletes. The all-new 2019 collection…
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FAR OUT Is The Place Where Teton Gravity Research Is Going Take You
Jackson, Wy – Teton Gravity Research (TGR), the global leader in action and adventure lifestyle media, is proud to announce its 2018 annual ski and snowboard film, FAR OUT, presented by REI. The film will…
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Mountain in the Hallway a Film by Teton Gravity Research
Teton Gravity Research (TGR), best known as the global leader in action and adventure sports media has tackled something far larger than a steep ski line in their recent documentary, The Mountain in the Hallway.…
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The Day Tripper with Wheels
Boulder, Colorado (July 20th, 2018) – RovR Products, best known for their award-winning wheeled coolers adds the RollR 45 to complete their suite of cooler products and accessories. The RollR 45 offers all of the…
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Snowsports Industries America (SIA) Announces Inaugural Trade Mission to China September 16-19, 2018
Park City, UT (June 28, 2018): Snowsports Industries America (SIA), the non-profit trade association for the winter sports industry, announces the inaugural SIA trade mission to China, September 16-19, 2018. It is estimated that the…
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Two SALEWA Mountaineering Products Win Outdoor Industry Gold Award 2018
Boulder, Colorado, June 18, 2018 – Perfectly timed for the start of the summer climbing season in the Dolomites, mountain sports brand SALEWA, based in the South Tirolean Bolzano, has won two more international awards…
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Lars Erik Skjervheim Sets A New World Record in Ski Mountaineering
DYNAFIT athlete Lars Erik Skjervheim set a new world record on May 19-20 after 24 hours of ski mountaineering. The 37-year-old Norwegian covered an unbelievable 20,939 vertical meters ( appr. 68,697.5 feet). On a course…
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Christoph Engl takes over as new Chief Executive Officer for the Oberalp Group as of 1 September 2018
From 1 September 2018, with its new CEO Christoph Engl, the Oberalp Group is entering a new era of leadership. With Christoph Engl, the company has appointed a brand builder and expert for alpine destinations to…
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World Champion Surfer Andy Irons’ Gripping Tale of Opioid Addiction and Bipolar Disorder Comes to U.S. Cinemas on May 31 Only
Jackson, Wyoming (May 18th, 2018) — Teton Gravity Research recently premiered the release of Andy Irons: Kissed by God, a film about bipolar disorder and opioid addiction as seen through the life of three-time world…
Conservation Groups Celebrate Water Decision for Dolores River
(April 20, 2018)– Western Resource Advocates, Conservation Colorado Education Fund, and San Juan Citizens Alliance celebrated a state water court decision today granting a Colorado Water Conservation Board instream flow water right on the Dolores…
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Salewa North America Announces Transition in Leadership
Boulder, Colorado (April 16, 2018) – Salewa North America, the leading international mountain sports company born and bred in the Italian Dolomites which operates the DYNAFIT, SALEWA, WILD COUNTRY, and POMOCA brands in the United…
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How Grom Are You? Teton Gravity Research Drops a Fifteen Week Program to Identify the Best Groms on the Planet
JACKSON, Wyo. (March 21, 2018) The annual contest held by Teton Gravity Research (TGR), the cutting edge adventure and action sports media brand, is open for entry for all skiers and snowboarders under the age…
NDSS Athlete Team to Run 250+ Miles For Down Syndrome Advocacy
WASHINGTON – The National Down Syndrome Society (NDSS), the leading human rights organization for all individuals with Down syndrome, proudly announces its official Athlete Team and Run Route for the Run for 3.21, a 250+…
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This Kickstarter Campaign Hits Goal in 72 Hours
Denver, Colorado – February 21,2018 – KOKOPELLI Packraft, creators of the world’s lightest packable inflatable kayaks, successfully funded its Kickstarter campaign within 72 hours. The crowdfunding campaign will allow KOKOPELLI to get the Rogue packraft…
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RovR Products Roll into Summer with Meteorite PR
Boulder, Co (February 12, 2018) – RovR Products, best known for their award-winning, no nonsense coolers, rolls into hours of cold beers and camping with Meteorite PR. Meteorite will represent RovR’s suite of cooler products…
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KOKOPELLI Packraft Taps Meteorite PR as PR Agency of Record
Denver, Co – (February 7, 2018) – KOKOPELLI Packraft, creators of the world’s lightest packable inflatable kayaks, has named Meteorite PR as its public relations agency of record. KOKOPELLI Packraft, makes premier quality packrafts. They…
Meteorite PR Names Hunter Marvel Vice President of Marketing and Operations
BOULDER, CO – (February 5th, 2018) Meteorite PR, the Boulder-based leader in small-batch outdoor focused public relations, has named Hunter Marvel Vice President of Marketing & Operations. Marvel will contribute to Meteorite’s roster of clients which…
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The Snowboarder’s Journal Drops into the Whit Room with Melvin Brewing
Bellingham, WA (February 1, 2018) – Melvin Brewing, independently owned by the best snowboarders in craft beer, has partnered with the nation’s leading snowboard media company in a new way. In collaboration, The Snowboarder’s Journal…
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North America’s Premier Mountain Lifestyle Festival Returns for 5th Successive Winter
Tahoe City, Calif. – Alpenglow Sports is thrilled to announce the fifth winter Alpenglow Mountain Festival, presented by Outdoor Research and DPS Skis. The nine-day festival in North Lake Tahoe, California is a celebration of…
COSMIC Brings Out The Burn in a Western Style Skimo Race at Eldora
Boulder, Co (December 8,2017) – The COSMIC series, the leading ski mountaineering organization in North America, has officially kicked off eleven years of skimo. On December 1st & 2nd, racers from all over the world…
DUDE, Idaho 12ver was Officially Selected For Winter Wildlands Alliance Backcountry Film Festival
Victor, Idaho (November 15, 2017) – Sego Ski Co, the leading handcrafted, made-in-the-Tetons ski company, is proud to have Sego athlete Mark Ortiz in The 13th Annual Winter Wildlands Alliance Backcountry Film Festival. Since the…
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250-Mile, Nonstop Run to Honor Down Syndrome Advocacy and World Down Syndrome Day
WASHINGTON – The National Down Syndrome Society® (NDSS), the leading human rights organization for all individuals with Down syndrome, is proud to announce RUN FOR 3.21. On March 21, 2018, National Down Syndrome Day, athletes…
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DYNAFIT Hoji Pro Tour: The Ski Boot Revolution
Should a ski touring boot be oriented more for the ascent or the descent? As of Winter 2018-19, this basic ski touring question will finally be a thing of the past because DYNAFIT has eliminated…
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Jackson Hole Icons Melvin Brewing and Teton Gravity Research Collaborate on the Gnarliest Pilsner on the Planet
JACKSON, WY (November 6, 2017) — Melvin Brewing is announcing the newest brew to its lineup – brewed specifically for those that get after it in the mountains – with the Pils-gnar. Collaborating with fellow…
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COSMIC Announces Eleven Years of Competitive Ski Mountaineering in the Rockies and Beyond
Boulder, Co (October 20, 2017) – The COSMIC Series is the leading ski mountaineering organization in North America. The race series was established by United States Ski Mountaineering Association member Pete Swenson to promote ski…
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Sego Ski Co. Starts Making Snow with Newly Appointed Sales Director Rex Wehrman
(Victor, Idaho) – October 18, 2017 – Sego Ski Co., the leading handcrafted, made-in-the-Tetons ski company, is proud to announce the hiring of seasoned veteran Rex Wehrman as the global sales director. The award-winning Sego…
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New Adventure Boutique to Open in Boulder, CO
BOULDER, COLO. (September 16, 2017) — Go Far, a new concept retail shop catering to an active lifestyle, will open on November 2, 2017 in Boulder, Colorado. Transcending the mold of traditional brick-and-mortar experience, this…
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DYNAFIT and SALEWA Brands Name Meteorite PR as Public Relations Agency of Record in North America
October 2, 2017; Boulder, Colorado: Media outlets across all channels will be excited to learn that Eric “Hende” Henderson and his newly formed agency Meteorite PR will once again be supporting the public relations and…
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Boulder, Co Resident to Be Featured In National Down Syndrome Society Video
NEW YORK (September 11, 2017) – Maite Hendeson, of Boulder, Colorado, will appear in the bright lights of Broadway on Saturday, September 16, as part of the National Down Syndrome Society’s annual Times Square Video…
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Wyoming Brewery Builds Beer Pipeline to NYC, Oakland and The East Bay
In order save the millions of the east and west coast craft-beer drinkers from their coastal IPAs Melvin Brewing is organizing to build an environmentally friendly IPA pipeline to select locations in NYC, Oakland and…
