Oboz and Black Folks Camp Too Release Digital Education Initiative
June 3, 2022
Bozeman, Mont., (June 3, 2022)/OUTDOOR SPORTSWIRE/ – Oboz Footwear and Black Folks Camp Too (BFCT) today released its first in a series of footwear focused videos as part BFCT’s Digital Education Initiative (DEI). The Digital Education Initiative is a key element to BFCT’s mission to educate more Black folks, as well as other uninitiated campers and hikers, on the basics and joys of getting into the outdoors.
The video is available on Oboz’s YouTube Channel as well as through the Outside 101 pages of their and BFCT’s websites. The first video focuses on the importance of hiking footwear with the following videos to cover how to get properly fitted for footwear, overall foot health, and information on the BFCT + OBOZ O FIT Insole Plus.
“Heading into outdoors for the first time can be really intimidating, and these videos will help ensure that those first outdoor experiences are as positive as possible,” said Rich Hohne, Oboz Director of Brand + Consumer Experience.
Each videos feature Oboz’s Outreach and Training team who throughout the year educate and assist retail staff at Oboz retail locations across the country. In the videos they present and discuss the importance of footwear and foot health while on the trail with BFCT’s Earl B. Hunter, Jr. in an approachable and informative manner.
“The BFCT + Oboz Footwear partnership is a prime example of two companies starting at the toenail of the elephant. Together, we discussed and developed a plan, we methodically and expeditiously moved forward, now we are trusting our work as we continue to improve our process to educate folks about footwear and trails. We are changing the world…one campfire at a time folks!” said Earl B. Hunter, Jr., Black Folks Camp Too founder.
Black Folks Camp Too’s mission is to remove fear, add knowledge and invite “more” Black folks to camp, and enjoy the outdoor lifestyle with any and everyone. The campfire is universally recognized as a symbol for gathering and the Unity Blaze at the center of the BFCT logo acts as a signal to “treat everyone, everywhere, equally” regardless of race, age, and gender.
Last year, Oboz and Black Folks Camp Too released their collaborative product, the BFCT + OBOZ O FIT Insole Plus, which features the Unity Blaze in each heel cup with the text “Put a little soul in your step” in the left forefoot area. The insole, designed to fit all types of footwear, is anatomically designed and maximizes stability and support with a medium arch and a deep cushioning heel cup. Two Poron® Comfort pods in the heel and forefoot provide superior shock absorption and rebound.
To learn more about Oboz’s partnership with BFCT, watch the videos, or purchase a pair of BFCT + OBOZ O FIT Insole Plus, visit www.obozfootwear.com.
About Oboz Footwear
Founded in 2007, Oboz Footwear builds ‘True to the Trail®’ outdoor footwear inspired by the vast 18 million-acre Greater Yellowstone Ecosystem surrounding the company’s Bozeman, Montana home. This rugged wilderness inspires Oboz to build shoes and boots that deliver unmatched fit, unrivaled feel and exceptional performance on any trail, anywhere. Oboz plants a tree for every pair of shoes sold. For more information, visit obozfootwear.com.
About Black Folks Camp Too
BFCT was founded in 2019 by Earl B. Hunter, Jr with a mission of removing fear, adding knowledge, and inviting more Black folks to camp, and enjoy the outdoor lifestyle with any and everyone. BFCT was created not only to inspire more Black folks to get outside, but to bring awareness to the reasons why more Black folks have not been participating in the outdoors, what the current industry and lifestylers can do to help create more Unity, and why they should. At the heart of BFCT is the belief that when more Black folks become active camping enthusiasts and begin enjoying the outdoor lifestyle, it will help break down barriers to create more inclusive communities and stronger relationships overall. Learn more at blackfolkscamptoo.com and by following BFCT on Facebook, Instagram, and Twitter.