Oboz Elevates Sales and Service Across North America with Multiple Moves
February 2, 2024
Bozeman, Mont., (February 2, 2024)/OUTDOOR SPORTSWIRE/ – Oboz, the True to the Trail hiking brand based in Bozeman, MT, has made several changes to its US and Canadian sales organizations to bolster its retail partner service and consumer engagement at the store level throughout North America. These moves include realigning its midwestern sales territories, creating two new regional sales manager positions, and moving its Canadian operations under the Canadian KMD brands team.
“We’ve made a lot of investments into our team and a new structure which has us positioned to accelerate our growth in the market by providing superior value to dealers and a gateway to amazing experiences for consumers,” said Amy Beck, Oboz President. “All these moves exemplify our commitment to providing the best service in the market at all levels.”
Oboz recently named Joel Conybear and Christian Schumacher as east and west regional sales managers, respectively. Conybear joined Oboz in October following almost 25 years with Wilson and Amer Sports. Schumacher had been Oboz Sales Manager for the past three years before moving his focus to strictly the west.
“Joel and Schumacher bring lots of energy and experience to their positions, and beyond their daily charge of managing sales and the sales groups, they are constantly on the lookout for new ways to provide value to our retail partners,” added Beck
In Canada, Oboz has folded its operations under the KMD Brands Canada team. Canadian operations are now under the direction of Nick Russell, VP Sales and Marketing KMD Brands Canada, with Eric Eichberger as the Canadian Sales Manager.
“Under this new arrangement we will be able to capitalize on the systems and structure that our sister brands already have in place in Canada,” said Beck. “There is nothing like having a team in Canada, focused on Canada. This is going to allow us grow and deepen our relationships with our Canadian retailers in a way we have never been able to before.”
Last fall Powers-Pederson Sales Group and High Plains Outdoor Group joined the Oboz sales team and recently had their territories expanded. In addition to Eastern Michigan, Ohio, Indiana, and Kentucky, Powers-Pederson Sales Group now also cover Michigan’s upper peninsula, Minnesota, Wisconsin, and Illinois. High Plains Outdoor Group, who cover the South Central territory, has added Nebraska and Missouri to their territory.
Oboz has also doubled down on its Outreach and Education program that includes two vans with dedicated teams that provide sales clinic support, retailer sales event support, and visibility and engagement at consumer events.
“All these investments are ensuring that when a customer comes into a shop that the retailer has the Oboz shoe in stock and the knowledge to educate that customer as to why it fits so well and why it’s the shoe they need,” said Beck.
To find the dealer nearest you and learn more about Oboz and its True to the Trail footwear visit www.obozfootwear.com.
About Oboz Footwear
Founded in 2007, Oboz Footwear builds ‘True to the Trail®’ outdoor footwear inspired by the vast 18-million-acre Greater Yellowstone Ecosystem surrounding the company’s Bozeman, Montana home. This rugged wilderness inspires Oboz to build shoes and boots that deliver unmatched fit, unrivaled feel and exceptional performance on any trail, anywhere. Oboz is a certified B Corp and to date has planted over 5 million trees as part of its program to plant a tree for every pair of shoes sold. For more information, visit obozfootwear.com.