Oboz expands tree planting program with veritree partnership.

May 7, 2025

Bozeman, MT (May 7, 2025) /OUTDOOR SPORTSWIRE/ – Since its founding in 2007 Oboz Footwear has planted over 6 million trees as part of its One More Tree Program. Its new partnership with veritree expands this program to now include verified tracking of individual plantings and adds Oregon and British Columbia to its planting locations.

“We’ve been planting trees since our inception and it’s a core part of our mission to care for and protect places where we love exploring, discovering, and hiking,” said Amy Beck, Oboz president. “Working with veritree allows us to tell a more data-driven story, while also reinforcing our B Corp commitment to be the best for people and the planet.”

veritree’s platform uses modern technology to track each individual tree planting while providing real-time insights. Through on the ground efforts they can monitor the environmental progress and the benefits of the reforestation efforts. Their online portal allows partners and consumers to review the program’s progress and explore its impact.

Images courtesy of veritree

Oboz will continue to work with its original tree planting partner, the regenerative agroforestry nonprofit Trees for the Future (TREES). TREES conducts most of its planting in grassroots projects in East and West African countries using the Forest Garden Approach. Trees planted through Oboz’s partnership with TREES are also reflected in its veritree impact portal.

In 2023, Oboz achieved B Corp Certification which helps businesses act as a Force for Good®. Oboz has identified community, climate, and circularity as key areas of focus. As one of the few footwear brands certified by B Corp, Oboz balances profit with its impact on the planet and the people that the brand touches. Through its B Corp Certification and environmental, social and governance goals, Oboz is continually looking for ways to improve its social and environmental impact.

To learn more about the Oboz’s tree planting program visit https://obozfootwear.com/one-more-tree.

To view its veritree impact portal visit https://impact.veritree.com/obozfootwear.

About Oboz Footwear

Born of Bozeman, Montana, Oboz crafts outdoor footwear designed to strengthen the unique human-nature connection that’s rooted in the love of hiking. Inspired by the Greater Yellowstone Ecosystem, Oboz delivers unmatched fit, exceptional feel, and outstanding performance. As a certified B Corp, every pair of Oboz Footwear sold helps plant trees. That’s millions of trees – and counting.  For more information, visit obozfootwear.com.

About veritree

veritree is a data-driven, restorative platform that connects nature-based solutions with mission-driven companies ready to lead the restorative economy. With on-the-ground monitoring and blockchain verification, veritree improves transparency and trust through data and tools that revitalize ecosystems, strengthen communities, and build climate solutions.

veritree scales consumer-centric programs between planting organizations and corporations around the world. veritree’s mission is to restore the planet – planting and verifying one billion trees within the decade. For more information, visit veritree.com.