Oboz Footwear brings on new sales representation for South Central and Great Lakes territories

October 11, 2023

Bozeman, Mont., /OUTDOOR SPORTSWIRE/ – Oboz Footwear, the True to the Trail® outdoor footwear company headquartered in Bozeman, has named Powers Pedersen Sales Group and High Plains Outdoor Group as its sales representatives for the Great Lakes and South Central territories, respectively.

“We have had strong growth and increased brand interest over the past year and these two groups will help us to continue that momentum and strengthen our presence in these important territories,” said Julie Ham, Oboz Director of Sales.

Founded in 1998, Powers Pedersen Sales Group is led by Sam Powers and Jen Pedersen who along with their team represent such leading outdoor brands as Smartwool, Cotopaxi, and Fjallraven. Based in Harbor Springs, MI, with offices in Detroit, Chicago, and Minneapolis, PPSG will represent Oboz in Eastern Michigan, Ohio, Indiana, and Kentucky.

High Plains Outdoor Group, based in Edmond, OK, with a showroom in Austin, TX, was founded in 2017 by Rob Morales and Allen Bishop. Oboz will join their stable of brands that includes MSR, Chaco, and Smartwool, among others. High Plains will represent Oboz in Arkansas, Kansas, Louisiana, Oklahoma, and Texas.

High Plains and Powers Pedersen Sales Group join Vision Merchandising to complete Oboz representation in the central third of the country. Each group will be presenting the Oboz Fall 24 collection at their respective regional shows this fall as well as at the Grassroots Connect show next month.

To learn more about Oboz’s complete line of footwear, visit www.obozfootwear.com.

About Oboz Footwear

Founded in 2007, Oboz Footwear builds ‘True to the Trail®’ outdoor footwear inspired by the vast 18-million-acre Greater Yellowstone Ecosystem surrounding the company’s Bozeman, Montana home. This rugged wilderness inspires Oboz to build shoes and boots that deliver unmatched fit, unrivaled feel and exceptional performance on any trail, anywhere. Oboz is a certified B Corp and to date has planted over 5 million trees as part of its program to plant a tree for every pair of shoes sold. For more information, visit obozfootwear.com.