Oboz Footwear hits 4 million tree mark with Trees for the Future
September 30, 2021
Celebrates 14 years of changing lives through planting trees.
Bozeman, Mont. — Since 2007, Oboz Footwear, the True to the Trail® outdoor footwear company headquartered in Bozeman, Montana, has planted a tree for every pair of its footwear sold. To date, it has planted over 4 million trees through its One More Tree program, created in partnership with Trees for the Future (www.trees.org). Oboz is celebrating the milestone September 30 through November 30, by planting two trees for every pair of footwear sold on obozfootwear.com.
“The work that Trees for the Future does is so important,” said company president Amy Beck. “These trees aren’t as much about carbon footprints as they are about providing nutrition and economic stability to families, and we’re proud to be a partner and support their initiatives.”
Trees for the Future plants most of the trees in grassroots projects in five countries of East and West Africa. In the mountains of Cameroon and Kenya, the trees are protecting soils and providing livelihoods for hillside communities in the form of fruit, livestock feed, and natural fertilizers. In the arid lands of Senegal and Tanzania, fruit trees combined with vegetable gardens are enabling impoverished families to end their chronic hunger. The Forest Garden Approach has proven to increase farmers’ income by 400%, and more and more farmers are joining the planting programs.
In the spring of 2020, Oboz launched the Tabora Forest Garden Project in Tanzania, Africa with Trees for the Future. The four-year project consists of 3 stages. In the first one to two years, the farmers learn how to protect, stabilize and segment their field by growing “fertilizer” trees and growing a protective barrier, the “Living Fence.” In years two and three, they diversify their fields with a vegetable and fruit tree portfolio to meet the family’s priority nutritional needs and market opportunities. And in years three and four, the farmers learn about advanced Forest Garden management and conservation techniques that optimize the long-term health and productivity of the land.
The planting of four million trees helps reforest over 2,400 acres of land and sequester over 145,000 metric tons of carbon.
Beyond the One More Tree program, Oboz Footwear has enacted numerous sustainability efforts throughout its business. Oboz purchases carbon offsets for its footwear shipments, office utility bill, and employee travel including their daily commute. Oboz also powers its offices with clean wind energy from wind farms in Central Idaho and Washington, through the EPA Green Power Partnership. Additionally, Oboz donates unsellable, but still trail-worthy shoes, through partnerships with Project Sole and local non-profits.
To learn more about the One More Tree program, Oboz’s award-winning line of footwear, or find a retailer near you, visit www.obozfootwear.com.
About Oboz Footwear
Founded in 2007, Oboz Footwear builds ‘True to the Trail®’ outdoor footwear inspired by the vast 18 million acre Greater Yellowstone Ecosystem surrounding the company’s Bozeman, Montana home. This rugged wilderness inspires Oboz to build shoes and boots that deliver unmatched fit, unrivaled feel and exceptional performance on any trail, anywhere. Oboz plants a tree for every pair of shoes sold. For more information, visit http://www.obozfootwear.com.
About Trees for the Future
Trees for the Future is an international development nonprofit that meets a triple bottom line by planting trees: poverty alleviation, hunger eradication, and healing the environment. Through the organization’s Forest Garden Approach the organization trains farmers to plant and manage Forest Gardens that sustainably feed families, raise incomes by 400 percent, and end deforestation. Trees for the Future receives donations to implement work in areas where the organization can have the greatest impact. Trees for the Future currently works across five countries in Sub-Saharan Africa: Cameroon, Kenya, Senegal, Tanzania, and Uganda. Since 1989, Trees for the Future has planted over 150 million trees. For more information on their programs, please visit: www.trees.org.
Michael Collin, Pale Morning Media