Oboz launches partnership with Black Folks Camp Too
February 16, 2021
Collectively learning and diversifying the outdoors
Bozeman, Mont., (February 16, 2021) — Oboz Footwear has partnered with North Carolina-based Black Folks Camp Too (BFCT) in support of its mission to introduce and educate more Black folks, as well as other uninitiated campers and hikers, on the basics and joys of getting into the outdoors. As part of the partnership, Oboz will advise BFCT on the footwear segments of its Digital Education Initiative, while BFCT will assist and advise Oboz with its Justice, Equity, Diversity and Inclusion work.
“Two of our core tenets as the True to the Trail brand are being ‘True to our People’ and ‘True to our Community,’” said Rich Hohne, Oboz Director of Brand + Consumer Experience. “By working with the team at Black Folks Camp Too, we are expanding our community beyond Bozeman, Montana and our historical customer, which is an imperative step in the diversity, equity and inclusion work we are doing.”
BFCT’s Digital Education Initiative includes a series of educational content designed to help more people get in to the outdoors. The content will cover basic tips for enjoying the outdoors as well as deeper commentary. Oboz’s Outreach and Training team will provide input on the importance of footwear and foot health while on the trail.
“We have created an amazing collaboration with Oboz where we are sharing each others’ experise – their footwear knowledge and our guidance on how to improve diversity in the outdoors,” said Earl B. Hunter, Jr, Black Folks Camp Too founder. “Black Folks Camp Too’s ultimate mission is to remove fear, add knowledge and invite ‘more’ Black folks to camp, and enjoy the outdoor lifestyle with any and everyone. At the center of our logo is the Unity Blaze and we are thrilled to have Oboz join us around the campfire where we ‘treat everyone, everywhere equally.’”
In support of the launch, Oboz and Black Folks Camp Too will team up on Instagram Live hosted by @obozfootwear on Tuesday, February 16, at 2pm MST to discuss how the partnership came to fruition. They will host a second Instagram Live event on Wednesday, February 24, at 2:30 pm MST on @blackfolkscamptoo.
About Oboz Footwear
Founded in 2007, Oboz Footwear builds ‘True to the Trail®’ outdoor footwear inspired by the vast 18 million-acre Greater Yellowstone Ecosystem surrounding the company’s Bozeman, Montana home. This rugged wilderness inspires Oboz to build shoes and boots that deliver unmatched fit, unrivaled feel and exceptional performance on any trail, anywhere. Oboz plants a tree for every pair of shoes sold. For more information, visit http://www.obozfootwear.com.
About Black Folks Camp Too
Black Folks Camp Too was founded in 2019 by Earl B. Hunter, Jr. Before founding Black Folks Camp Too, Earl was an experienced business leader across multiple industries and a leading sales executive in the RV Industry. In 2015, Earl embarked on a road trip around North America with his 7-year-old son, Dillon. Along their three-month journey, they explored the highlights of the continental US and Canada and visited 49 campgrounds! The journey was as eye-opening as it was adventurous—they saw only one other Black family during the entire trip. That disparity and the desire to share the camping experience and outdoor lifestyle with other Black Folks drove Earl to found Black Folks Camp Too with a drive to remove fears, add knowledge, and invite Black Folks to camp, and enjoy the outdoor lifestyle with any and everybody. Learn more at www.blackfolkscamptoo.com and follow them on social media.