Origin Announces New Partnership with Taiga, a Leading Developer of Electric Off-Road Vehicles

April 8, 2021

WHISTLER, B.C., April 8, 2021 – Award-winning marketing agency Origin announced today its newest partnership with Taiga, a leading developer of electric off-road vehicles including the world’s first mass-production electric snowmobiles and personal watercrafts. Origin will work with Taiga to develop their brand strategy.

“The collaboration between Taiga and Origin came together naturally, which in part makes the creative process that much stronger,” said Jacques Demont, Chief Commercial Officer at Taiga. “As Taiga grows and begins to take shape in the power sports industry it was important to us that we could rely on a team that understood our vision and could help bring it to the next level. The Origin footprint across Montreal, Whistler and Vermont beautifully lined up with Taiga, and we look forward to the evolution of off-road mobility.”

Origin has provided brand strategy for many leading outdoor brands over the years, working with companies of all sizes; from startups defining their voice, to working with established companies to craft meaningful connections with their audience. Notable brands that have leveraged Origin include L.L. Bean, Devinci, Tourism Whistler, Toas Sky Valley, and Jay Peak Resort.

Origin chooses to partner with outdoor brands that inspire people to get outside responsibly, making this partnership with Taiga a symbiotic fit thanks to both companies’ shared goals.

“Every so often, a truly revolutionary brand comes along,” said MJ Legault, Origin’s Principal. “Taiga is one of those brands, and we’re honoured that they chose Origin to help build a platform to support them for years to come.”

For more information about Origin, please visit originoutside.com or contact MJ Legault, mj@originoutside.com.

For more information about Taiga please visit taigamotors.ca or contact tatiana.ramirez@taigamotors.ca

About Origin

Origin is an outdoor-focused, digitally-driven creative, content and marketing agency. Founded more than 20 years ago, the agency has worked with a multitude of prominent outdoor brands such as Whistler Blackcomb, L.L. Bean, lululemon, Smartwool, The North Face, and many more. With offices in Montreal and Whistler, as well as a US subsidiary based in Vermont, Origin provides a bilingual and suite of capabilities to the outdoor brands it helps succeed and grow in both Canada and the US. Subscribe to Origin’s “Insights On The Outdoors” monthly newsletter at originoutside.com/newsletter-sign-up.

About Taiga Motors Inc.

Taiga is a Canadian company, founded in 2015, that is reinventing the power sports landscape with breakthrough electric off-road vehicles. Through a clean-sheet engineering approach, Taiga has pushed the frontiers of electric technology to achieve extreme power-to-weight ratios and thermal specifications that outperform comparable high-performance combustion powersports vehicles.  The first models released include a lineup of electric snowmobiles and personal watercraft to deliver on a rapidly growing recreational and commercial demand who are seeking better ways to explore the great outdoors without compromise. For more information, visit https://www.taigamotors.ca.

Photo credit: David Kenworthy