Outdoor-focused content marketing strategies debut at Peak Content Summit
January 8, 2020
Learn the best tactics, formats & strategies from top brands, marketers & media
“Banner ads are dead, we want Content Marketing!” Or so seems to be the cry from brands, says Bikerumor founder Tyler Benedict. That’s the reason he’s launched Peak Content Summit, a content marketing/strategy conference in Asheville, NC, on March 12-13, 2020.
“Over the past three years, we’ve noticed that cycling and outdoor brands are more interested in using content based marketing programs to build their brand and connect with consumers,” explains Benedict. “Everyone’s trying to figure out how to do it right, and we’ve cracked the code at Bikerumor.”
“With Peak Content Summit, I want to teach what we’ve learned, but also bring in experts from leading brands, retail and media to share their strategies and best practices, too.”
With a bit of an outdoor & active lifestyle focus, Peak Content Summit’s curriculum will take brand managers, marketers, publishers, content creators, and influencers through the entire process of developing, planning and executing an effective content marketing strategy. Speakers include the CEO of Harmon Brothers, the agency behind the massively viral Squatty Potty and Poo-Pourri video campaigns; GoPro’s creative team; GearJunkie’s founder; StoryFuel’s Melanie Deziel; and more. There’ll also be tactical sessions on video, SEO, content mapping, and how, where and why to place your content. The latter includes a session on how to work with retailers, social media and the press to maximize reach.
Benedict, who has spoken internationally on the topic of Content Marketing Strategy, says he created the event as a hyper-focused learning environment where brands and marketers can receive personal instruction from best-in-class speakers.
“Everything about Peak Content Summit is designed to give marketers all the skills they need to use content as a branding and selling tool,” he says. “The entire experience, from sessions to speakers to sponsors, is designed so someone can come in knowing nothing about content marketing and leave with a toolkit to launch, grow or improve their content marketing strategy.”
“For the record,” Benedict adds, “I don’t believe banners are dead, but they’re a small part of a larger marketing effort, including content, that brands should use in their overall plan.”
Registration is open now. Advance Ticket pricing ends January 30, 2020, and you can get on their email list and learn more at http://www.peakcontentsummit.com.