Outdoor Industry Association Selects Denny, ink. as Public Relations Agency of Record

March 31, 2022

BOULDER, CO (March 31, 2022)/OUTDOOR SPORTSWIRE/ – The leading trade association for the outdoor industry, the Outdoor Industry Association (OIA), today announced their partnership with public relations firm Denny, ink. Effective immediately, Denny, ink. will pilot all media interactions and associated outreach for the membership-driven trade organization.

Located in the adventure epicenter of Jackson Hole, Wyoming, Denny, ink. brings a deep passion for the outdoors and over 15 years of experience in the outdoor industry to OIA’s brand communication and marketing strategy. Since its inception in 2006, Denny, ink. has been cultivating rich industry ties through long-standing media relations and expertise in the outdoor, snowsports, and cycling industries.

Originating in 1984, OIA exists to support its members by providing insights, education, advocacy, and action on vital issues that impact the outdoor industry. Representing manufacturers, distributors, suppliers, sales representatives, and retailer members nationwide, OIA serves as the trusted convenor and voice of the outdoor industry in the U.S. Key focus areas for the association’s work include trade and recreation policy, sustainable business innovation, and outdoor participation.

“Outdoor Industry Association is excited to partner with Denny, ink. to better reach and engage with our members, partners, and the full outdoor community. Denny, ink’s long track record and deep understanding of the industry will be crucial for OIA during this period of action-forcing change,” said Andriana Rogers, Director of Marketing Communications for OIA.  “We know that whether a big business or small, manufacturer or retailer, policymaker or entrepreneur, community organizer or CEO, the outdoor industry is stronger when we work together. We look forward to strengthening our collective voice with Denny ink’s expertise and guidance.”

OIA and Denny, ink’s partnership will further the association’s efforts as they work to support the long-term success of outdoor businesses and ensure the outdoor experience for all.

“As long-time members of the outdoor community, we’re deeply honored to partner with OIA to help expand their reach and effectiveness toward building an inclusive industry that supports a common goal of sustainable progress”, said Chris Denny of Denny, ink. “We’re excited to execute some thoughtful campaigns to unite more of the outdoor community and in the end, increase support for OIA’s mission.”

About the Outdoor Industry Association

Based in Boulder, Colo., with offices in Washington, D.C., Outdoor Industry Association (OIA) is the leading trade association for the outdoor industry. OIA unites and serves manufacturers, suppliers, sales representatives, and retailer members through its focus on trade and recreation policy, sustainable business innovation, and outdoor participation. For more information, visit outdoorindustry.org.

About Denny, ink.

Based in Jackson Hole, Wyoming, Denny, ink. is a full-service public relations agency that specializes in developing integrated brand communication and new media programs for companies in the outdoor, Snowsports, cycling, and action sports industries. Founded in 2006, Denny, ink. has established itself as a respected resource – providing on-target communications with front-end experience, creative concepts, and enthusiastic industry representation.