Outdoor Industry Veteran, Brett Cardamone, Appointed as Trango’s New Brand Manager
February 27, 2023
Lafayette, CO (February 27th, 2023) /OUTDOOR SPORTSWIRE/ – Trango, the award-winning manufacturer and international distributor of technical climbing equipment, announced the appointment of Brett Cardamone as Brand Manager.
Cardamone brings 20 years of experience of creative, brand development, and marketing to Trango. Cardamone was Executive Creative Director at Five Ten for 14 years (2004-2018), and helped the brand navigate to, and through, its acquisition by adidas. During his tenure at Five Ten, Cardamone oversaw digital design, creative direction, footwear design, and marketing. Cardamone has established himself as a leader in creating compelling global brand stories. He is a valuable addition to the Trango team. Since his departure from Five Ten, Cardamone has spent the past few years as a brand consultant and footwear designer.
With his extensive history in the climbing community and significant background with creating award-winning climbing products, Cardamone is excited to again be working with an independent athlete-and-product driven brand. “I’m super psyched to be back with a core climbing company,” says Cardamone. “Trango gets that climbers need high-quality hardwear and holds that are purpose built. From beginners to the most experienced core user, Trango connects with an incredibly wide range of athletes. In addition to fostering a wide-reaching brand awareness, our goal is to deliver consistent and creative products that inspire ALL climbers to reach their goals at all ability levels and disciplines.”
“We’re very pleased to welcome Brett to the Trango team,” said Chris Klinke, President of Trango. “Brett brings an immense amount of experience and valuable insight to Trango as we continue to grow as one unified brand of products that embrace every aspect of climbing. His passion for innovation, creativity and authenticity will no doubt aid in bringing Trango to the next level.”
Trango has been designing climbing gear in the Front Range since 1991 for sport, trad, gym, bouldering, and alpine climbers and remains passionate about creating innovative, solution-oriented products that help climbers achieve the next level in the sport. Beyond award-winning climbing equipment, Trango is also the U.S. distributor for Spanish rock-climbing shoe company Tenaya.