Outdoor Industry Veteran Remick Smothers Joins oakpool Team

September 5, 2023

To Bring 10+ Years of Experience in Brand Marketing and All-Around Vibe-Heightening

September 5, 2023, New York, NY /OUTDOOR SPORTSWIRE/ – East coast based marketing agency oakpool has joined forces with industry veteran Remick Smothers. Smothers – who’s CV includes such powerhouse marketing efforts as Traeger Grills, Under Armour Fish, and All Hands Cocktails – is spearheading client growth with PR community building, organic social, and content creation for oakpool’s existing stack of outdoor and sustainability based clients. Remick also brings a vast network of his own connections to the outdoor agency.

Smothers, a DC native now living in Williamsburg, Virginia, is an avid fisherman, chef, and dad who has consistently channeled his passions into his work.

“It’s amazing to work with a company that can bring support to all the crazy ideas I have for clients. Brand voice is mission number one with me, and now I have a team behind me to handle all the paid advertising, data, implementation, and everything else that goes with making a brand vision happen.”

“Remick is 100% my new favorite pitch partner” said oakpool co-founder Alex Ford, “He brings a casual energy that makes intro calls a good time with a bunch of laughs instead of your average slideshow presentation.”

Since adding Remick to the oakpool team, the agency has added two new clients from Remick’s network alone. His expertise has also expanded the agency’s offerings to include PR.

“Start with a great product, tell a resonating story, and invest in what works best to get eyeballs on your brand. Establish your footprint, and the rest will take care of itself.” said Remick.


Founded by James Hamilton & Alex Ford in 2018, oakpool is a globally distributed firm with a 5 year track record of delivering results for organizations ranging from Caesar’s Entertainment & GORE-TEX to boutique fly fishing lodges and tour operators around the world. The firm operates by plugging into teams with the accessibility of a full-time employee and the resources and flexibility of a global network. Specializing in growth marketing, content, and business intelligence services, oakpool is 100% founder & employee owned and operated. The company consists of a full-time team of 8 and a broader network of 30+ regular contributors.

oakpool gets its name from a stretch of water on the Musconetcong river in Western New Jersey. It was after an evening of fly fishing on this deep, slow, stretch of the river that Ford and Hamilton agreed to go into business together.