Outdoor Media Summit Partners with Airstream® and AutoCamp for Exclusive Pre-Event New Gear Campout

May 6, 2026

60+ high-profile gear journalists and outdoor brands gather for an exclusive product demo event in Asheville

ASHEVILLE, NC (May 6, 2026) /OUTDOOR SPORTSWIRE/ — Outdoor Media Summit (OMS) today announces its third annual New Gear Campout, a pre-event media gear showcase held outdoors during Outdoor Media Summit. In partnership with leading sponsors Airstream^®, the iconic manufacturer of world-class recreational vehicles, and AutoCamp, a pioneering brand in hospitality, New Gear Campout will bring together more than 60 of the most influential gear journalists and editors in the outdoor industry for a night of camping, product testing, and networking in nature at the all-new AutoCamp Asheville property.

“We’ve been pleasantly surprised at how much gear coverage has resulted from New Gear Campout,” said Yoon Kim, founder of Outdoor Media Summit. “When media get to test gear in an outdoor setting, things tend to click. Showing off a flashlight in fluorescent lighting has a different effect than showcasing it lighting up a half mile of darkness. And lying down on a camping pad on a tradeshow floor feels different than a night sleeping on one under the stars.”

Located along the French Broad River, New Gear Campout will take over the full AutoCamp Asheville property—one of the most anticipated outdoor hospitality openings of early 2026. Media attendees will enjoy exclusive, property-wide access to AutoCamp’s signature Airstream accommodations, blending the best of camping with the comforts of a boutique hotel. Equal parts rugged and refined, AutoCamp Asheville is a natural fit for the outdoor media community.

Airstream and AutoCamp Partner on the Experience

Airstream and AutoCamp are partnering on New Gear Campout to help shape the overall experience and environment for Outdoor Media Summit media and brand attendees. Together, the collaboration brings a shared perspective on design, hospitality, and outdoor living, creating a setting that encourages deeper product interaction, storytelling, and connection.

Rather than a traditional showcase, the partnership focuses on how thoughtful environments influence how gear is experienced and how stories are told. By bringing together AutoCamp’s approach to outdoor hospitality and Airstream’s design-led perspective, New Gear Campout reflects a more integrated vision of the modern outdoor experience.

“We’re thrilled to mark the recent opening of AutoCamp Asheville by welcoming Outdoor Media Summit and its inspiring community of editors, gear journalists, and creators to experience the property firsthand,” said Bryan Terzi, Chief Commercial Officer of AutoCamp. “This is about more than showcasing products – it’s about placing them in a setting that feels true to the outdoors, where both the gear and the storytelling come alive in a meaningful way. Our partnership with Airstream helps anchor that experience, blending thoughtful design with nature and making it easier for more people to step into the outdoors in a way that feels both seamless and memorable.”

Airstream will showcase both new and legacy models to media in attendance, giving journalists a rare, hands-on opportunity to explore the iconic lineup in a real camping environment. From its classic riveted aluminum shell to the latest innovations in travel trailer and touring coach design, Airstream’s presence will be a centerpiece of the campout experience and a reminder of what has made the brand synonymous with American outdoor adventure.

Airstream Chief Marketing Officer Mollie Hansen adds, “Our relationship with AutoCamp has always been rooted in a shared view of what the outdoor experience can be. This activation with OMS is a continuation of that partnership, creating an environment where people can engage more meaningfully with both the setting and each other.”

60+ Top Media Gathering Around Campfires

New Gear Campout will host over 60 media professionals representing some of the most respected gear writers for outlets like Outside Magazine, Gear Junkie, Popular Mechanics, Travel & Leisure, as well as gear review-focused YouTubers, Podcasters, Instagrammers, TikTokers and other social media creators. This concentration of editorial talent allows outdoor brands to get their products in the hands of writers and content creators who reach millions of readers nationwide.

Best of all, this gear showcase takes place outside, leading to more memorable gear demonstrations and higher placements. This year’s activities include a fire-side cooking demo, s’more building (and eating) contest, massages under the stars, flashlight scavenger hunts for “gold”, and other outdoor product activations.

Sponsorship spots for New Gear Campout are halfway sold out, and brands/agencies are encouraged to reach out to secure a spot to attend this premier event.

If you’re interested in attending or sponsoring OMS and New Gear Campout, email yoon@outdoormediasummit.com.

About Outdoor Media Summit

Outdoor Media Summit is the largest gathering of gear media in the outdoor industry. It’s where the brightest minds in media and marketing gather to share secrets, forecast the future, and learn to make more money. This year’s conference will take place in the heart of Downtown Asheville from September 28–30, 2026, with the Crowne Plaza Resort Asheville serving as the host hotel. OMS brings together editors, writers, brand marketers, and PR professionals for three days of high-value programming, networking, and forward-thinking conversation about the future of outdoor media.

For more information on Outdoor Media Summit or sponsorship opportunities, connect with yoon@outdoormediasummit.com.

About AutoCamp

A pioneering brand in hospitality, AutoCamp has revolutionized outdoor travel by redefining the iconic camping experience. Blending the traditional elements of sleeping under the stars with the service and design-forward thinking of a boutique hotel, each AutoCamp location creates a unique experience that encourages guests to immerse themselves in nature – without sacrificing the comforts of high-end accommodations. Since its inception, AutoCamp has been the premier basecamp for the modern adventurer. Current AutoCamp locations include Sonoma, Yosemite, Cape Cod, Joshua Tree, Catskills, Zion, Sequoia, and Asheville with additional properties to follow in Hill Country and beyond.

PR CONTACT

Rachel Harrison Communications
autocamp@wearerhc.com

About Airstream

Airstream, manufacturer of the iconic riveted aluminum Airstream^® travel trailer, is one of the longest-tenured recreational vehicle manufacturers in the world. The company’s mission, as set forth by founder Wally Byam, is to create well-designed, high-quality products that allow people to follow their dreams and explore the world in home-like comfort. Airstream is based in Jackson Center, Ohio. Learn more about Airstream, our dealers, and current travel trailer and touring coach models at airstream.com.

PR CONTACT

TURNER
airstream@turnerpr.com