Outdoor Research adds Midwest Outdoor Sales as sales agency in Midwest territory

October 14, 2020

Emily Rach, Jeff Reimann and their team will represent the OR brand in the Midwest, Upper Great Lakes territory

SEATTLE, Wash. (Oct. 14, 2020) Outdoor Research, the Seattle-based manufacturer of industry leading outdoor apparel and gear, this month added Midwest Outdoor Sales, a sales agency representing the brand in the Midwest territory. Emily Rach, Jeff Reimann and their sales team will represent Outdoor Research in Missouri, Illinois, Wisconsin, Minnesota, North Dakota, South Dakota, Iowa and Nebraska.

“The Midwest Outdoor Sales team has a wealth of experience navigating the outdoor market in the Midwest and have the keen ability to bring the brand, its retail partners and consumers together in the marketplace,” said Michael O’Connell, senior sales manager for Outdoor Research. “We’re excited to have them bring their knowledge and talent to representing Outdoor Research in this key territory.”

Co-Owners Rach and Reimann, bring a combined 40 years of experience working in the outdoor industry. Together they have built a successful agency that represents premier brands in the industry, including Cascade Designs, Osprey, Yakima and Terramar Sports.

The Midwest Outdoor team also includes associate representatives Jordan Gardner, Nic Dobbs and Matt McKinney. The entire team is extremely active in their outdoor pursuits and can be found biking, camping, paddling, skiing and ice climbing throughout the diverse Upper Midwest.

“We are honored to be working with Outdoor Research and look forward to growing this iconic brand with our retailers,” said Jeff Reimann. Emily Rach, agency principal, can be reached at emily@midwestoutdoorsales.com and Jeff Reimann, agency principal, can be reached at jeff@midwestoutdoorsales.com.

About Outdoor Research

Outdoor Research® is dedicated to inspiring the journey ahead with award-winning technical apparel and accessories. Based in Seattle since 1981, we are committed to improving our customer’s experience through innovative materials, purpose-driven features, and versatile products that are backed by our Infinite Guarantee®. We rely on the real-world testing of our athlete ambassadors, mountain guides, and local adventurers involved in our core sports: alpinism, rock and ice climbing, hiking, backpacking, paddling, trail running, and backcountry skiing and snowboarding. We’re here for the fun, adventure, excitement, and For the Journey Ahead™. Get to know us at www.outdoorresearch.com or follow the journey via Facebook, Instagram, Twitter, and YouTube.


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