Outdoor Research and Nikwax Announce Strategic Partnership
May 10, 2023
With a focus on education and the shift from intentionally added PFAS DWR treatments, two Seattle companies join forces to promote sustainability and aftermarket apparel care.
SEATTLE (May 10, 2023)/OUTDOOR SPORTSWIRE/ – Outdoor Research (OR), a leading outdoor gear and apparel company, has announced a strategic partnership with Nikwax, a pioneer in aftercare solutions for outdoor gear, apparel, and footwear. The partnership will officially launch in September 2023.
Under the partnership, Nikwax will become OR’s preferred partner for after-purchase Durable Water Repellent (DWR) care and treatment. This collaboration is part of OR’s commitment to transitioning away from intentionally added per- and poly-fluoroalkyl substances (PFAS), which will be virtually complete by the Spring 2024 product line.
“This new relationship plays a vital role in our transition to a PFAS-free environment by providing our customers with the best-in-class aftercare products in the market. Our goals are to help educate the consumer and our retail partners on the proper care of technical apparel to ensure their investment will maintain the high level of performance they expect from OR,” said Alex Lauver, Sr Director of Materials, Innovation, & Sustainability at OR.
Education is a crucial focus for both OR and Nikwax. Outdoor Research is committed to teaching consumers how to properly care for their products to ensure they last longer, perform better, and ultimately reduce their environmental impact. Nikwax shares this mission, as they have been providing high-quality, PFAS-free aftercare solutions since 1977 and are dedicated to reducing the environmental impacts associated with the manufacture of outdoor gear.
“Circularity and clean chemistry have always been critical components of our business at Nikwax,” says Brian Davidson, President of Nikwax North America. “From our easy-to-use solutions that help people extend the life of their outdoor clothing, footwear, and gear, to our commitment to developing the highest performing DWR, while never having used PFAS. We are thrilled to have found a partner in Outdoor Research with a shared vision of promoting these sustainable practices.”
The partnership between OR and Nikwax will provide consumers access to high-quality aftercare solutions that promote sustainability and extend the life of their outdoor gear.
About Outdoor Research
Since 1981, Outdoor Research has created trusted apparel, accessories, and equipment for you to thrive outside. Our award-winning outdoor gear is meticulously researched and tested for outdoor enthusiasts and military users around the globe. Grounded in our values of curiosity, passion, innovation, collaboration, and community, we strive to create space for all in the outdoors. We celebrate wins outside at every level together with our ambassadors, non-profit partners, and employees. For more information, visit www.outdoorresearch.com.
Founded in 1977, Nikwax is the trusted global leader in environmentally safe cleaning and waterproofing solutions that extend the performance life of outdoor clothing, footwear, and equipment. The brand’s 45-year commitment to clean chemistry means never using PFCs or aerosols, and not testing on animals. Its product line is water-based and non-persistent, and all product bottles and lids are made from 100% post-consumer recycled plastic that can also be recycled. Nikwax has carbon balanced all 45 years of its operations and became an employee-owned trust in 2022.
Media Contact: Verde Brand Communications | (307) 200-7003 | email@example.com
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