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Outdoor Retailers Give Customers Their Expertise for Free. Should They?

October 19, 2022

The cost of spending valuable time and energy on customers, only to have them walk away, is measurable and meaningful.

Ieremia estimates he and his sales staff lose 10 to 15 hours per week to non-paying customers, or 480 to 720 hours a year. In dollars, he estimates that time adds up to a loss of between $1,600 and $2,000 per week, or about $59,000 to $99,000 per year. Outside Online