Outdoor Sportswire News Report 3/6/25

March 6, 2025

Check out today’s issue of Outdoor Sportswire here or read it below.

Outdoor Sportswire is the only press release distribution service dedicated to the outdoor sports and camping industries, and the best source for essential outdoor business news, announcements, and jobs.

In today’s Outdoor Sportswire, BRANWYN elevates activewear with its Compressive Collection, and Ariat is named the official boot of the Stagecoach Music Festival. Additionally, Shaun White’s The Snow League is set to begin this weekend.

We have 22 new press releases today.

EDITOR’S PICK

🏔️ The White River National Forest has approved Copper Mountain’s ambitious expansion, which will add more than 500 acres of terrain and access to the resort.

🐑 Fenix Outdoor International AG represents the parent company of Fjällräven, Royal Robbins, Hanwag and Fenix Outdoor brands. The company has now agreed to acquire 65% of the shares in Devold of Norway AS.

🏂 Shaun White’s The Snow League will begin this weekend with 36 athletes from across the globe competing in Aspen, Colo. These athletes will showcase their skills in either snowboarding or freeskiing.

🤬 According to a study published in Frontiers.org, cursing can boost your physical performance. For instance, repeating a swear word can increase pain tolerance and have a positive effect on anaerobic power tests.

💰 Last year, Salomon footwear sold more than $1 billion in shoes and apparel for the first time in the company’s nearly 80-year history. Amer Sports bought Salomon from Adidas in 2005.

PRESS RELEASES

BUSINESS

onX Unveils 2024 Impact Report, Celebrating Access and Stewardship Initiatives – onX, a pioneer in outdoor digital navigation, announces its first Impact Report, sharing the breadth and depth of its 2024 Access and Stewardship Program initiatives and overall commitment as a market leader in both preserving access to and the stewardship of our outdoor landscapes.

Verde Brand Communications Serves Up PR Support for ONIX Pickleball – ONIX Pickleball, a leader in the fast-growing sport of pickleball for two decades, recruited Verde Brand Communications, a Colorado-based public relations and digital marketing agency specializing in the outdoor and active lifestyle spaces, as its PR agency of record, effective immediately.

GIVING

GORE-TEX Kahtoola Uphill Fundraiser Helps Send Hundreds of Children to Environmental Education Camp – The 18th annual GORE-TEX Kahtoola Uphill event, held on Feb. 8, raised over $75,000 for Arizona nonprofit Friends of Camp Colton’s environmental education programs that provide outdoor learning and a discovery center for Arizona children.

American Packrafting Association, Alpacka Raft, & NOLS Announce Packrafting Scholarship – The American Packrafting Association, Alpacka Raft and the National Outdoor Leadership School have partnered to offer “The Packrafting Scholarship” that will provide an experience to participate in a NOLS packrafting course at NOLS Alaska. The application period opened on March 4 and will close on April 4.

PRODUCTS & SERVICES

“Reel Bass Mondays” Only on World Fishing Network – Experience bass fishing at its best during “Reel Bass Mondays” on World Fishing Network. Every Monday night beginning at 6 p.m. ET, tune in for a dynamic lineup of fishing adventures, expert tips and inspiring stories. WFN is the complete destination for the angling lifestyle, offering various travel, culinary and cultural experiences.

deuter issues recall for Kid Comfort products due to material defect – deuter is voluntarily recalling approximately 4,900 Kid Comfort child carrier backpacks. The company has identified an issue with the carrier’s hinge system, which may fail on first use, as deuter is committed to the highest safety and quality standards.

LIVSN Designs Launches Spring 2025 Line: Versatile Tops, Timeless Style – LIVSN Designs, an outdoor apparel brand known for its commitment to durability and intentional design, announces today its Spring 2025 collection—a lineup of thoughtfully crafted apparel pieces built for moving through the warmer months of the year with both comfort and style.

MLFNOW! on MyOutdoorTV: MLF Bass Pro Tour 2025 PowerStop Brakes Stage Three Presented by Strike King – Streaming live on MLFNOW! on MyOutdoorTV from Lake Murray in Columbia, S.C., 66 of the best pro anglers are competing in the 2025 Major League Fishing Bass Pro Tour PowerStop Brakes Stage Three Presented by Strike King. Every scorable bass counts in the two-day opening Qualifying Round.

Jetbeam Unveils the M37 MAX: A High-Performance Tactical Flashlight with Unmatched Versatility – The leading innovator in lighting technology announced the launch of its latest tactical flashlight, the M37 MAX. Engineered for excellence and designed with professionals and outdoor enthusiasts in mind, the M37 MAX offers superior brightness, advanced functionality and robust durability, setting a new benchmark in the tactical flashlight market.

BioLite Launches Expanded Solar Lighting Line – The leader in off-grid lighting, solar and power solutions announced an expansion of their solar-integrated product offerings with a new collection of compact, self-reliant lighting solutions powered by the sun. This milestone follows BioLite’s acquisition of MPOWERD in June of 2024 and marks a step forward in BioLite’s mission of expanding access to renewable energy for all.

Mountain Hardwear Unveils Spring 2025 Collections – The leader in high-performance outdoor apparel and gear introduced its Spring 2025 collection featuring innovative Broad Spectrum Sun Protection styles and a new Trail Performance Kit designed for adventurers who demand the best in comfort, protection and performance when outside seeking wilder paths.

BRANWYN Elevates Activewear with the Compressive Collection – BRANWYN Performance Innerwear, the brand known for redefining performance, comfort and sustainability, announced the launch of its Compressive Collection. This new activewear collection delivers body-hugging, seamless support designed for high-impact performance and comfort.

Where Science and Nostalgia Jam Together: Skratch Labs Launches Newest Energy Chews Flavor – Skratch Labs, the Boulder, CO-based leader in performance nutrition, launches its newest Energy Chews Sport Fuel flavor, Grape. The new flavor is naturally sweet and made with whole foods and natural ingredients that are easy on the gut—perfect for a quick source of energy on the run or in the saddle.

Tifosi Optics Expands Active Eyewear Line with the Shumo – The leading sport and lifestyle sunglasses brand introduced the Shumo model—oversized performance sunglasses that provide full coverage in a sleek, versatile design. The Shumo offers the benefits of a traditional shield-style frame–protection from wind, sun and debris–but in a versatile lifestyle shape that transitions seamlessly from rugged trails to city streets.

NEMO Equipment Launches the First bluesign® PRODUCT Backpacking Tent – Dagger OSMO™, a top-selling ​tent in specialty outdoor stores, and a favorite among backpackers and campers, is now a bluesign® PRODUCT. This milestone highlights NEMO’s commitment to clean chemistry and responsible manufacturing, adhering to the industry’s most rigorous environmental and worker safety standards.

Astral Reveals Spring 2025 Footwear Collection – Astral announced its upcoming Spring 2025 footwear collection, featuring five new models with major updates to its cult-favorite silhouettes—the Brewer™ and TR1 Mesh™. Designed in close collaboration with footwear design legend Tuan Le, Astral’s Spring 2025 collection introduces revolutionary innovations that will offer users some of the most natural, high-performance footwear to date.

Teva Launches Spring Summer 2025 Collection; Designed For Playground Earth – Teva®, a division of Deckers Brands, announced the arrival of its spring-summer 2025 collection and new anthem “For Playground Earth,” which was created to push people to play outside, for their own damn good. The spring-summer collection features new performance and lifestyle products spread across trail, water and camp categories.

Rooted in s Cycling Apparel and Protection Collection – Smith and Wild Rye announced their collaborative roots-inspired collection of women’s technical cycling apparel, complemented by co-branded unisex protective helmets and performance eyewear for Spring/Summer 2025. The Smith x Wild Rye limited-edition capsule collection celebrates the legacy of adventure from two companies with origins in Sun Valley, Idaho.

SPONSORSHIP

Ariat Named Official Boot of Stagecoach Music Festival – The leader in innovative western footwear and apparel announced it will be the official boot of Stagecoach, California’s iconic country music festival. As the world’s leading western boot brand known for genuine style and unrivaled comfort, Ariat will be front and center to join fans as they watch the hottest names in country music.

VALLON welcomes world leading mountaineer, Gelje Sherpa to their “Trailblazers” ambassador team – The leading brand in premium eyewear for outdoor adventurers announced that Gelje Sherpa – one of the world’s most accomplished high-altitude mountaineers, has joined their ‘Trailblazers’ team. Gelje’s partnership with VALLON brings together two partners dedicated to pushing boundaries in the most extreme environments on Earth.

Rossmönster Partners with Happy Daze RV to Expand Access to Premium Adventure Trucks and Vans – Rossmönster, the leader in purpose-built adventure vehicles, is teaming up with Happy Daze RV, a premier provider of high-quality recreational vehicles, to bring its renowned adventure trucks and vans to even more explorers. Happy Daze RV will serve as an official distributor of Rossmönster’s expertly crafted trucks and vans.

STUDIES

Camping on farms grows in popularity for 5th consecutive year – The Dyrt, the only camping app with all of the public and private campgrounds, RV parks, and free camping locations in the United States, has found that farm camping is increasingly popular with campers. About one in seven campers (14.1%) reported camping on a farm in 2024, three times higher than the rate from just five years ago.

Thanks for reading!