Outside TV Expands Reach Joining YouTube TV’s Sports Plus Add-on Package Offering
September 16, 2021
Outside is fast becoming a fixture among leading streaming providers’ sports and entertainment offerings
BOULDER, Colo., September 16, 2021 – Outside Inc.––the world’s leading creator of active lifestyle content, services, events, and experiences––today announced its television service, Outside TV, is now available on YouTube TV as part of its optional sports add-on package offering: YouTube TV Sports Plus. Outside TV joins the likes of NFL RedZone, FOX College Sports, and FOX Soccer Plus, offered in YouTube TV’s current sports add-on. The launch substantially increases Outside TV’s reach by joining one of the largest and fastest-growing modern streaming platforms.
“Being included in YouTube TV’s sports package is a momentous move as we work to increase our reach and viewership with the goal of inspiring more people to get outside and pursue their passions,” said Outside Chief Executive Officer Robin Thurston. “We’re excited for the opportunity to join one of the largest streaming platforms as we accelerate our growth and encourage a better, more active world.”
Outside TV streaming services are dedicated to the active, outside lifestyle, delivering high-quality, compelling storylines focused on a wide variety of sports including climbing, mountain biking, kayaking, skiing, snowboarding, and surfing, as well as the lifestyle and culture surrounding these sports. In addition to YouTube TV, Outside TV is also available on Amazon Channels, Comcast XFINITY, Samsung TV Plus, Sling TV, The Roku Channel, and VIZIO.
“Adding YouTube TV to our list of streaming service providers is another example of increased interest in the outdoor lifestyle and that Outside is fast becoming a fixture among leading streaming providers’ sports and entertainment offerings,” said Outside Chief Television Officer Mark Burchill. “This is yet another step in delivering our award-winning content to existing active lifestyle participants while encouraging new ones.”
YouTube TV is a subscription streaming service providing live and on-demand TV from 85+ top networks. It offers live and local sports, news, shows, movies, and more, and can be watched on any device. Membership includes unlimited cloud DVR storage space, personalized watch recommendations, and a family plan with six accounts per household so the whole family can enjoy.
In addition to Outside TV, Outside TV Features, a premier collection of full-length adventure sports films and series available for subscription, will launch on YouTube TV later this year. To learn more about Outside TV, please visit www.outsidetv.com.
Outside is the world’s leading creator of active lifestyle content and experiences. Across web, print, podcast, social, video, and TV, our brands reach 80 million of the most active and influential consumers in the world every month. Our brands include: Outside magazine, OutsideTV, Gaia GPS, athleteReg, Pinkbike, CyclingTips, Trailforks, Peloton Magazine, Yoga Journal, SKI, BACKPACKER, VeloNews, Climbing, Rock & Ice, Gym Climber, Trail Runner, Women’s Running, Triathlete, Better Nutrition, Bicycle Retailer & Industry News, Clean Eating, Fly Fishing Film Tour, IDEA Health and Fitness Association, Muscle & Performance, NASTAR, National Park Trips, NatuRx, Oxygen, PodiumRunner, Roll Massif, SNEWS, The Voice, Vegetarian Times, VeloPress, VeloSwap, Paleo Mag, Beta, FinisherPix, and Warren Miller Entertainment. Outside is headquartered in Boulder, with offices in Carbondale (CO), Denver, Easthampton (MA), Frankfurt, Melbourne (AUS), New York City, Ojai, San Diego, San Francisco, Santa Fe, Squamish (BC), and Toronto. Learn more at OutsideInc.com.
Kristine Parker, INK Communications Co.