OutsidePR Welcomes New Clients and Two New Hires
August 14, 2021
Athletic Brewing, Howler Brothers & Bare Performance Nutrition Added to Roster
SAUSALITO, Calif. – OutsidePR, a leading consumer public relations agency with a boutique focus on the outdoor lifestyle, today announced the arrival of three new clients and two new hires.
The agency is proud to be added to the roster of PR agencies working with one of the fastest-growing beer brands in the United States, Athletic Brewing Company, which makes flavorful, refreshing craft beer — without the alcohol — for the modern, active adult. The agency also will represent Bare Performance Nutrition, supporting their mission to educate, inspire, and improve the performance of the modern day athlete, with products and supplements created to help them achieve their goals. And finally, OutsidePR will begin work with Howler Brothers as the lifestyle apparel brand’s agency of record, helping to share the company’s distinctive story and product line.
“OutsidePR has completed its first stage of intentional growth and doubled in size in the last three years. Now, with a larger staff, enhanced management under Jess Fiaschetti’s direction and a greater range of expertise, we’re gearing up for our next phase of growth, which includes the addition of powerful consumer-lifestyle brands like Athletic Brewing, Bare Performance Nutrition and Howler Bros,” said OutsidePR founder and partner Gordon Wright. “We’re looking forward to continued growth in the coming year, but most importantly, sustaining and nurturing the employee-centric culture that’s enabled us to attract great talent.”
OutsidePR also bolsters their growing client roster with two new strategic hires. Alice Baker joins the team as the newest Senior Account Manager, bringing over six years of marketing and public relations experience to the agency. Alice has worked on the agency side at Verde Brand Communications and on the brand side with Salomon Footwear, and specializes in integrated public relations strategy, product and event launches, and creative brand storytelling. She will be working on The Hotel Zags, Tracksmith, New Holland Brewing, and DECKED accounts.
Spencer Moore joins OutsidePR as an Assistant Account Executive at OutsidePR’s Sausalito headquarters. She recently received her MBA from Holy Names University and brings several years of experience in public relations, influencer management, and social media strategy. Spencer graduated from the University of Nevada, Las Vegas as an NCAA Academic All-American. She will be working with several clients including Athletic Brewing Company and Title Nine.
“We are thrilled to welcome Alice and Spencer to our all-star team; they both bring unique and relevant experience and passion to the table, and are the next generation of public relation professionals that we look forward to supporting and empowering in the outdoor industry and beyond,” said OutsidePR President Jess Fiaschetti.
OutsidePR, founded in 1995, specializes in endurance and outdoor sport public relations with an emphasis on publicity, story-telling, crisis communications, and ambassador and influencer programs. The agency currently represents Athletic Brewing Company, Bare Performance Nutrition, Buff USA, Brompton, CamelBak, Cotopaxi, Decathlon, DECKED, DownTek, HOKA ONE ONE, Howler Bros, Injinji, King Oscar, Machines For Freedom, Mammut, Mountain Hardwear, National Forest Foundation, New Holland Brewing, Red Bull, Snowbasin, Sun Valley, Taiga, The Hotel Zags, thousand, Title Nine and Tracksmith.
Press Contact: Gordon Wright (Gordon@Outsidepr.com)
For more information on OutsidePR, visit: outsidepr.com.
For more information on Athletic Brewing Company, visit: athleticbrewing.com.
For more information on Bare Performance Nutrition, visit: bareperformancenutrition.com.
For more information on Howler Brothers, visit: howlerbrothers.com
About OutsidePR: OutsidePR is one of the leading endurance and outdoors PR agencies in North America. While wholly dedicated to the active lifestyle category, OutsidePR services multi-national, multi-billion dollar brands as well as core endemic companies. With 13 employees across the western United States, and representing clients ranging from Red Bull and National Forest Foundation to Mountain Hardwear and HOKA ONE ONE, the agency is known for its dedication to journalism, its objectivity in pitching clients, and its credibility in endurance and outdoor sports. For more information, please visit outsidepr.com.