PACKFIRE Launches Kickstarter and Omni-channel Distribution Plans

July 11, 2025

Innovative Full Size Smokeless Fire Pit Fits into Backpack

July 11, 2025 /OUTDOOR SPORTSWIRE/ — A spark of inspiration has turned into a full-blown blaze with the launch of PACKFIRE, a new outdoor gear brand born from decades of experience and a passion for bringing people together around the fire.

Founded by Mark Lefebvre, a Marine veteran and retired police officer, and Jeff Polke, co-founder of GCI Outdoor, PACKFIRE introduces its first product: a full-sized, flat-packing, smokeless fire pit engineered for portability and performance. With innovative features like Clearburn™ smokeless technology, QuickDraw™ tool-free setup, and Fold-Flat™ portability, PACKFIRE delivers a premium fireside experience wherever the road takes you.

“We set out to create more than just a fire pit,” says Polke. “We wanted a centerpiece for connection—where stories are shared, laughter lingers, and the glow of the day carries on.”

Joining as business partner and PACKFIRE President is Robert LaRocco, who brings over 20 years of leadership experience in finance and operations at GCI Outdoor. His operational expertise and industry acumen round out a founding team.

PACKFIRE’s debut product is a 17” x 23.5” full size round fire pit that packs down into a custom backpack, perfect for beach days, road trips, camping, or tailgates. With its innovative and patent pending design, it’s built to go anywhere, fire up fast, and clean up without hassle.

FEATURES AT A GLANCE: Priced at $399.99

• Clearburn™ Technology: Recirculates heat and reburns smoke for a cleaner, hotter, nearly smokeless fire.
• QuickDraw™ Setup: Pops up in seconds with no tools required.
• Fold-Flat™ Design: Packs into a sleek backpack for ultimate portability.
• Durability: Made from Stainless Steel & Aluminum PACKFIRE is built to last and easy to carry.

KICKSTARTER AND BRAND LAUNCH TIMELINE:

PACKFIRE launched on Kickstarter on July 7th and that offer will run through August 5th, with first deliveries expected in early September. During the pre-launch phase, those interested in backing the campaign were able to secure a VIP discount with a $1 refundable payment, allowing access to a 25% discount throughout the duration of the campaign. For non-VIP backers, there will be tiered discounts available throughout the duration of the campaign, ranging from 25% off in the initial 5-day period and decreasing steadily to a final 10% discount.

Through a partnership with Nomadix, one reward tier also offers backers an original PACKFIRE-designed Festival Blanket and Original Towel ($110 value). After our Kickstarter project is completed, PACKFIRE will open omni-channel sales via our web site (www.PACKFIRE.com) and Amazon.

Following a successful debut at both GOA and Switchback trade shows, PACKFIRE is currently accepting dealer applications and will start shipping to qualified retail stores this Fall.

With its roots in innovation and deep ties to the outdoor community, PACKFIRE is poised to become the go-to brand for modern adventurers looking to elevate their outdoor experience—without sacrificing portability or performance. Not being ones to sit back and relax, PACKFIRE will continue to innovate with a vision to deliver fresh new products to enhance the outdoor experience.

To learn more or request product images and media samples, please contact:

Mike Wallenfels
PACKFIRE Advisor
e. mwallenfels@packfire.com
c. (510)435-5754

Or Visit

Content: PR Assets

Web Sites:

www.packfire.com
Kickstarter Page

Social:

Facebook

Instagram

LinkedIn

Videos: Vimeo

Contact:

Mike Wallenfels
mwallenfels@packfire.com
www.packfire.com