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Patagonia CEO Slams Facebook, Calls on Other Businesses to Boycott Advertisements To Stop Misinformation

October 28, 2021

Patagonia CEO Ryan Gellert took the the company’s Twitter account to encourage businesses to join the outdoor retailer in removing advertisements from Facebook as well as its subsidiary Instagram.

The viral thread, which has over 57,000 likes collectively, explains Patagonia’s decision to stop all paid advertising on Facebook platforms in June 2020. According to the thread, Patagonia made this decision to protest the spread of “hate speech and misinformation about climate change and our democracy” on the platform. FN