Pearl Izumi Introduces PI DRY™ Fabric Technology for Fall 2017
July 19, 2017
LOUISVILLE, Colo.— Pearl Izumi is dedicated to developing innovative cycling apparel to enable athletes to ride 365 days a year. Building on this commitment, Pearl Izumi announces PI DRY™ fabric technology that will allow riders to take on wet conditions more comfortably. PI DRY™ is a high performance hydrophobic fabric technology that transforms knit fabrics so they completely repel precipitation and road spray. Pearl Izumi has the exclusive rights to use this cutting edge fabric technology in the cycling category for the next three years.
PI DRY™ technology coats individual fibers, so technical yarns maintain their high surface area for wicking performance, without compromise to the flexibility, stretch and comfort of the fabric. Unlike standard DWR coatings that are applied to the surface of a garment, PI DRY’s coating method prevents the inside of the garment from saturating.
Durability was a key area of focus during the development of PI DRY, because traditional water resistant coatings lose 20% of their original performance after just 20 washes. PI DRY lasts the lifetime of the garment and will maintain performance even after 100 wash cycles.
“Extending the useful range of our thermal fabrics to riders dealing with varied weather conditions is a huge bonus for everyone,” said Alex Strouthopoulos, Senior Product Line Manager at Pearl Izumi. “The permanent finish of PI DRY means that the benefit is there for the life of the garment, so riders don’t need to worry about diminishing performance if they happen to ride a lot.”
Pearl Izumi will introduce PI DRY in road cycling bibs, tights and warmers for the Fall 2017 season, highlights include:
ELITE Thermal Arm, Knee and Leg Warmers
The absolute essentials for cool weather riding, featuring cozy thermal fleece and now updated with PI Dry™ for all weather performance. $35-55
Pursuit & Women’s Pursuit Thermal Cycling Bib Tight
For training in cool and damp conditions, this warm all-weather bib-tight is the solution. Using Thermal Fleece fabric featuring water shedding PI Dry™ technology, it will shrug off drizzle and road spray to keep you comfortably warm. $160 Mens, $150 Womens
P.R.O. Escape Thermal Bib Short and ¾ Bib Tight
Perfect for long rides on cool days, brushed back Thermal Fleece fabric with PI Dry™ technology will keep you comfortably warm even on wet roads. $175 Shorts, $185 ¾ Tights
The new Fall 2017 line featuring PI DRY technology will be available in September at Pearl Izumi retailers and online at www.pearlizumi.com. Like all Pearl Izumi gear, the PI DRY™ collection offers a lifetime warranty.
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About Pearl Izumi
For over 60 years, Pearl Izumi has been evolving and revolutionizing the design and manufacture of performance apparel and footwear for athletes who depend on uncompromising gear. Pearl Izumi products empower cyclists and triathletes to be faster, more comfortable and to perform better 365 days of the year. In 2014, Pearl Izumi rooted its new world headquarters in the Colorado Front Range where it embraces strong influence, both culturally and structurally, from its Japanese heritage.