The brand’s first lace-up road shoes offer performance, power and price just in time for the holidays
LOUISVILLE, Colo. (Dec. 7, 2018) — PEARL iZUMi has transformed its road collection for 2019 with new styles, colors and patterns. With a refocus on sleek and effortless design, the new road collection—from head to toe— is like nothing PEARL iZUMi has ever created. PEARL iZUMi is proud to announce the launch of its first-ever lace-up road shoes with the women’s Sugar Road and men’s Tour Road.
“We designed a style to cater to the many riders who love the look and feel of a lace-up shoe,” said Diana Pickler, Footwear Product Manager at PEARL iZUMi. “We’re excited to offer this experience and aesthetic at a price point that will get a lot of riders excited.”
Combining a simple, classic look with modern technology, the Women’s Sugar Road & Men’s Tour Road ($130) provide performance, style and comfort for any rider. The flexibility to have a three bolt SPD-SL or two bolt SPD cleat set up makes the shoes an excellent choice for serious year-round riders or weekend warriors. The carbon cleat plate offers performance that is unmatched by competitors at this level.
“Our mantra for this season was simplify to amplify,” said Michael Thompson, Global Category Manager for PEARL iZUMi. “We challenged ourselves to make it easy for riders to create great looking outfits, from head to toe. You’ll find that the sleek, minimalist look of the new Sugar and Tour road shoes compliment the new apparel silhouettes we’re introducing in Spring.”
The Sugar and Tour Road combine the classic look of a lace up shoe with modern sole technology. These road shoes provide performance at a tremendous value. PEARL iZUMi’s supportive nylon composite sole integrates a stiff carbon plate at the ball of the foot to maximize power transfer, with the flexibility to run either two bolt SPDs or three bolt SPD-SL cleats. The fully bonded seamless upper construction creates a slipper like fit that is highly adjustable thanks to the traditional lacing system. An additional set of laces is included in the box so you can choose to add a pop of color or opt for subtle style.
The Sugar and Tour shoes are available now at www.pearlizumi.com.
About PEARL iZUMi
For over 60 years, PEARL iZUMi has been evolving and revolutionizing the design and manufacture of performance apparel and footwear for athletes who depend on uncompromising gear. PEARL iZUMi products empower cyclists and triathletes to be faster, more comfortable and to perform better 365 days of the year. In 2013, PEARL iZUMi rooted its new world headquarters in the Colorado Front Range where it embraces strong influence, both culturally and structurally, from its Japanese heritage.