Pop Star Taps PR: Devil’s Foot Beverage Co. Partners with Darby Communications
September 23, 2021
Farm-to-can soda maker to collaborate with Darby Communications to promote all-natural beverages
Asheville, NC – September 23, 2021 /OUTDOOR SPORTSWIRE/ Devil’s Foot Beverage Company, the Asheville-based craft soda maker specializing in farm-to-can beverages, proudly announces its partnership with fellow Asheville-based PR and digital marketing agency, Darby Communications. Effective immediately, Darby Communications will be the PR agency of record for Devil’s Foot, spreading awareness of their full line of non-alcoholic craft beverages made with organic and locally sourced ingredients. The new partnership comes just in time to promote the latest flavor collaboration from Devil’s Foot, Ben’s Friends Sparkling Peach Lemonade, as well as the brand’s distribution expansion to Alabama.
Devil’s Foot Beverage Co. originated with a group of friends getting together to backyard-brew a spicy, non-alcoholic ginger beer for cocktail mixers. When two of those friends, Ben Colvin and his wife Vashti, found out they were expecting their first child, it became obvious that celebratory non-alcoholic beverage options were practically non-existent. In fact, nearly all the non-alcoholic offerings were full of high-fructose corn syrup and artificial ingredients. Realizing this gap in the market, Ben joined forces with Asheville musician and graphic designer Jacob Baumann to start Devil’s Foot Beverage Co. in 2017.
Drawing from Ben’s background in conservation, the two founders began working with farmers to source local and organic produce for their craft sodas. Aiming to brew a healthier, more inclusive craft beverage, the company now produces ten distinct flavors of craft soda, each containing less than 20 grams of sugar per can.
“We created our business model around community, sustainability, nutrition, and support for the local and organic farmer, and we needed an agency that would understand these priorities,” says Ben Colvin, co-founder and president of Devil’s Foot. “When we met the folks at Darby Communications we knew they were a perfect match for our brand, combining their experience with their local and national connections. We’re excited for them to help us take Devil’s Foot Beverage Co. to the next level!”
Devil’s Foot Beverage Company currently has distribution throughout North Carolina and South Carolina and recently announced an expansion to Alabama. Shipping is available nationwide, with cases of 24 (including a ‘build your own case’ feature) available at devilsfootbrew.com.
About Devil’s Foot Beverage Company
Launched in 2017 by a group of friends in Asheville, NC, Devil’s Foot Beverage Company produces a full line of farm-to-can craft sodas using local and organic roots and fruits. Sweetened with real fruit, regionally sourced honey, and organic cane sugar, each Devil’s Foot soda has 20 grams or less of sugar per can. A member of Conservation Alliance, Devil’s Foot is committed to creating sustainable solutions for every step of the production process, including re-homing the byproducts of the soda-making process, as well as collaborative local sourcing and supporting community-oriented non-profits. Follow Devil’s Foot on social media at @devilsfootbrew and shop Devil’s Foot online or find a retailer near you at devilsfootbrew.com.
About Darby Communications
Darby Communications is a boutique PR & digital marketing agency serving the outdoor, wellness, and mountain lifestyle industries through impactful content creation, media placement, email marketing, and social media management. Headquartered in Asheville, NC with a coast-to-coast portfolio, Darby Communications takes a team approach to everything they do for clients and has worked with many respected companies in the outdoor, wellness, and mountain lifestyle industries. Their current client roster includes: 360 Adventure Collective, Appalachian Gear Company, Astral, Blyss Running, BRANWYN, Devil’s Foot Beverage Company, FitRankings, Hyland’s, Ignik, Industrial Revolution, Johnson Outdoors, Knog, LifeSaver, Nine Mile, Old Man Mountain, Poppy Hand-Crafted Popcorn, Sierra Designs, Slumberjack, SylvanSport, Tarpestry, Ultimate Direction, and Wildwater. Learn more at www.darbycommunications.com or follow on social @darbycomm.