Powered by HeiQ Technology, Speedo Launches its New Elite Swimwear
April 23, 2019
Swiss textile innovator HeiQ partners with Speedo on their new Fastskin line of suits with a drag reduction technology by modifying the surface of the fabric at a microscopic level
(Zurich/Switzerland, April 23, 2019) — Swiss textile innovator HeiQ partners with Speedo on their new Fastskin line of suits with a drag reduction technology by modifying the surface of the fabric at a microscopic level.
Founded in 1914, Speedo, the world’s leading swimwear brand, has a long heritage and dominance in competitive swimming. Competitive swimmers are always looking to break their own personal records, as well as beating their competitors. In order to win, swimmers need to create the least resistance possible to obtain maximum speed in the water. Speedo’s newest and most advanced Fastskin range does just that.
“We are proud to combine our in-depth knowledge in textiles with Speedo’s expertise in swimwear to develop a differentiating innovation. This is the outcome of the close collaboration between Speedo and HeiQ’s research hubs in Australia and Switzerland,” says Carlo Centonze, HeiQ CEO.
Speedo’s LZR Pure Intent features a unique triple-fabric construction designed to enhance compression and flexibility. To reduce drag, Speedo and HeiQ developed a shark skin-inspired fabric technology. This combination creates pure speed for the sprinter, in what is Speedo’s smartest suit to date.
Speedo’s LZR Pure Valor is designed to be light and flexible to allow the racer to increase their power and reduce drag through streamlining. The fabric was co-developed with HeiQ to give the racer a greater range of motion and core stability to help swimmers feel lifted in the water and stay strong into the finishes.
“With almost two decades of improvements in our Faskskin technology, we are excited to partner with HeiQ to give our racers the ultimate advantage with drag reduction technology to improve their speed. We’ve worked very closely with our athletes and taken all their feedback on board to help them get the suit they need to perform at their absolute best,” says Rebecca Bennett, Materials Specialist at Speedo.
Founded in 2005 as a spin-off from the Swiss Federal Institute of Technology Zurich (ETH), HeiQ is a leader in textile innovation creating some of the most effective, durable and high-performance textile technologies on the market today. With the aim to improve the lives of billions of people by perfecting an everyday product, textiles, HeiQ combines three areas of expertise – scientific research, specialty materials manufacturing and consumer ingredient branding. This makes HeiQ the ideal innovation partner to create differentiating and sustainable products and capture the added value at the point of sale.
The world’s leading swimwear brand, Speedo® is passionate about life in and around the water, creating revolutionary new technologies, designs and innovations, and supports swimming from grass-roots through to the elite level. In the 1920s Speedo® made history with the Racerback: the world’s first non-wool suit. In 2008 Speedo® redefined swimwear again with Fastskin® LZR RACER® – the fastest and most technologically advanced swimsuit ever created. 2011 saw Speedo unveil another world first with the Fastskin Racing System – a cap, goggle and suit designed to work together as one. Speedo® is owned by Speedo Holdings B.V and distributed in over 170 countries around the world. To find out more visit: www.speedo.com