Questival is Back, Now on College Campuses

March 14, 2024

Cotopaxi’s 24-hour adventure race focuses on encouraging students to do good

Salt Lake City, UT. (March 13, 2024)/OUTDOOR SPORTSWIRE/ – Certified B Corporation™ and impact-driven adventure brand, Cotopaxi is announcing the return of Questival: a 24-hour adventure race where teams of up to 6 students will complete challenges and create memories for a lifetime. With a renewed focus for 2024, Cotopaxi will host 10 Questivals exclusively for college students encouraging them to do good around campus and in their community.

Cotopaxi’s purpose is to empower people to see the world and make it better, and Questival is an extension of that intention. Questival’s adventure-race challenges are designed to help students discover their campus, city, and community as well as do good by volunteering and supporting local and national non-profit organizations. During the 24-hour period, each team will compete for points by choosing and completing challenges from a list of engaging Do Good challenges. The top three teams on each campus will win prizes that include Cotopaxi gear and other products supplied by our partners.

The 10 participating college campuses for Questival 2024 include:

Brigham Young University

University of Utah

University of Southern California

University of Washington

University of California, Berkeley

Denver University

Stanford University

University of California, Los Angeles

University of Colorado, Boulder

University of Oregon

Designed by students, for students; Cotopaxi is working with campus run groups, clubs, and other student organizations to engage members in the Questival challenges and help students discover and engage with their fellow classmates. This not only lives up to the Questival Creed—“Discovery, Friendship, Fun”—but creates a more meaningful experience for student participants.

“Questival is an important part of Cotopaxi’s history, launching with the brand in April of 2014. It feels extra special to be bringing it back in this new student format, exactly 10 years later,” said Jeffrey Steadman, Cotopaxi’s Community Engagement Director. “ The response from students has already been tremendous, in our first few weeks of early registration we’ve had over a thousand students sign up. Questival creates the perfect opportunity for students to have an adventure, engage and do good within their community and create memories that will stay with them for a lifetime.”

To elevate the Questival experience, Cotopaxi has partnered with corporate and non-profits brands including Skratch Labs, Tony’s Chocolonely, Guayakí Yerba Mate, Quinn Snacks, Built Bar, Mountain House, as well as long time impact partner United to Beat Malaria and new impact partner OneGoal.

“United to Beat Malaria is excited to expand the impact of our partnership with Cotopaxi by engaging college students in educational and impactful challenges during the Questival season,” Said Jonathan Kidwell, Senior Officer of Partnerships and Development at United to Beat Malaria. “Questivals represent a tremendous opportunity for our campaign to reach a new audience and inspire new engagement and action against malaria, a deadly but preventable and treatable disease.””

Each campus will feature at least two pop-up missions that drive students to volunteer activities over the course of the 24 hours. Cotopaxi will feature national impact partners that will each have on campus challenges to engage students with their cause.

For students interested in participating in a Questival on their campus, please reach out to your campus Cotopaxi student group. To learn more about Cotopaxi, please visit https://www.cotopaxi.com/pages/about-us


Media Contact: Erin Wyer | Cotopaxi@Outsidepr.com

About Cotopaxi

Cotopaxi is a B Corporation that makes adventure travel gear to empower people to see the world and make it better. Our Gear for GoodⓇ promise is to make our products as ethically, sustainably, and durably as possible, while having a positive social, environmental, and economic impact. We dedicate 1% of revenue to the Cotopaxi Foundation, which supports nonprofit partners with proven track records of alleviating poverty. Through our Foundation to date, we have helped more than 4.25 million individuals experiencing extreme poverty. For more information, visit www.cotopaxi.com.