ReadyWise Selects Groundswell PR as Public Relations Agency of Record
December 16, 2020
Salt Lake City, UT (December 16, 2020)– ReadyWise, the leader in nutritious, affordable, emergency, adventure and natural foods, is excited to announce its partnership with Groundswell PR, an outdoor, active lifestyle, and sustainable products marketing agency. Groundswell will implement an integrated communications strategy, increasing industry and consumer awareness around ReadyWise’s vast array of emergency and adventure food kits, as well as their new Simple Kitchen healthy snacking collection.
“As ReadyWise continues to grow and expand into new markets, we are thrilled to work with Groundswell and its media relations expertise to expand brand awareness,” said ReadyWise Director of Marketing Timothy Lawlor. “Their track record of using thoughtful, engaging and out-of-the-box communications strategies to educate and inspire consumers made it a no brainer to work with their team of experts.”
ReadyWise has grown exponentially since its founding, and while the brand continues to be the leader in the emergency food arena, it has been gaining momentum in other categories – including outdoor/adventure meals, everyday snacking and quick meal preparation categories. ReadyWise will lean heavily on Groundswell’s expertise to amplify awareness in these fields. Together, they look forward to helping individuals and families have access to healthy and nutritious meals whether for emergency situations, outdoor adventures, or healthy snacking.
“ReadyWise is the gold standard of emergency and adventure food, and we are so excited to embark on this journey and new partnership with them,” commented Groundswell PR Co-Owner Caroline Kelm. “If 2020 has taught us anything, it’s that being prepared is the new normal and provides peace of mind. Our mission is to deepen the connection ReadyWise has with its existing audience and at the same time expand their awareness with new outdoor adventurers and health food consumers. Both are lifestyles that align perfectly with our entire team.”
About Groundswell PR
With over 20 years of collective active lifestyle public relations and marketing experience, Groundswell PR specializes in maximizing media, consumer and industry exposure for companies, destinations and organizations looking to increase sales and capture new and exciting audiences. Groundswell’s extensive mix of marketing services combine authentic branding and communication methods with a lifetime of rad experiences deeply rooted in the outdoor, action sports and natural products industries. Groundswell PR is a boutique shop located in Charleston, South Carolina. For more information, visit www.GroundswellPR.com.
ReadyWise, formerly the Wise Company headquartered in Salt Lake City, UT, is a leader in Emergency Food Supplies, Outdoor Adventure Meals, Everyday Snacking, and Dried Soups. ReadyWise manufactures freeze-dried and dehydrated meals with up to a 25-year shelf life for people who want peace-of-mind for the planned and unforeseen events in life. To learn more about ReadyWise and Readywise’s products visit www.ReadyWise.com.