RECCO and adidas INFINITE TRAILS Partner Up

May 5, 2026

RECCO reflectors will be part of the mandatory equipment for the next race, September 4–6, 2026

STOCKHOLM, Sweden (May 5, 2026) /OUTDOOR SPORTSWIRE/ – RECCO, a global leader in rescue technology, has entered into a partnership with adidas INFINITE TRAILS. At this unique trail running race, taking place September 4–6, 2026, in the Gastein Valley, RECCO reflectors are now part of the mandatory equipment for the 30K, 45K, and 60K courses as well as the team competition, thereby enhancing participant safety.

The highlight of the adidas INFINITE TRAILS, held annually since 2018, is the Team Race, in which teams of three tackle the stages together—true to the motto “One for all—all for one.” Individual participants can find suitable challenges on four routes of varying lengths.

The routes, which are up to 60 km, lead through alpine and sometimes remote terrain. The safety of participants is therefore the top priority at adidas INFINITE TRAILS. This year, rescue teams have an additional tool at their disposal: RECCO reflectors will be part of the mandatory equipment for athletes on all routes longer than 15 km. In an emergency, professional rescue teams can use a RECCO SAR helicopter detector to pinpoint the location of injured or lost individuals. In Austria, these detectors are used in a collaboration between the Air Police and the Austrian Mountain Rescue Service.

Participants who do not currently carry a reflector in their gear can purchase stand alone reflectors to be attached to a backpack at a discounted price. A portion of the proceeds from the sales donated go directly to the Gastein Mountain Rescue Service.

“At adidas INFINITE TRAILS, we strive for the gold standard in every respect—above all when it comes to the safety of our participants. It’s important to us not only to challenge the community but also to actively educate them on mountain safety,” said adidas INFINITE TRAILS Director Mike Hamel. “Including the RECCO reflector in the mandatory gear is therefore a logical step. What convinces us about the technology is its ingenious simplicity: it requires neither apps nor registration and is completely passive—you simply have to wear it to be searchable by professional rescue teams. The fact that this partnership also allows us to financially support the Gastein Mountain Rescue makes the collaboration perfect for us.”

Fredrik Steinwall, CEO of RECCO, added: “We are very excited to be collaborating with adidas Infinite Trails to raise safety awareness within the trail running community. This partnership underlines how important it is to be searchable and prepared when out in the great outdoors. Safety awareness and education are an essential part of our work. That’s why we’re very happy to be working with a partner who shares our vision.”

About RECCO

RECCO® advanced rescue technology makes outdoor enthusiasts searchable to rescuers in case of an avalanche accident or when lost in the outdoors. The technology builds on a two-part radar system. Rescuers carry RECCO® detectors that send out search signals which are echoed by RECCO® reflectors, carried by the user. RECCO® detectors are used worldwide at more than 900 ski resorts and mountain rescue organizations in 32 countries. RECCO® reflectors are integrated into select apparel, helmets, protection gear and boots manufactured by more than 150 leading outdoor brands. RECCO AB was founded in 1983 in Sweden and is owned by its founder Magnus Granhed and the publicly traded investment company Traction AB (listed on OMX Nordic Exchange Stockholm). More info at recco.com.

Media Contact

Verde Brand Communications
(970) 235-0268
recco@verdepr.com