REI Grapples With Aging Membership Base

April 27, 2023

As of 2022, REI had 23 million members, up 1.3 million members from the previous year, and more than 180 retail locations. 

Speyer is responsible for the retailer’s gear and apparel assortment as well as its in-house Co-op brand label.  

He leads a team of strategists, designers, and developers dedicated to helping REI customers enjoy outdoor recreation. The Daily