REVEAL Global Media Conference Announces Fall/Winter Brand Lineup
October 5, 2020
October 6 and 7 Event to Feature 39 Leading Active Lifestyle, Outdoor and Cycling Brands
BOULDER, Colo. – October 5, 2020 – REVEAL Global Media Conference, a growing series of events designed exclusively to connect brands and the media, will host the third event in the series on October 6 and 7, 2020.
At REVEAL Fall/Winter 2020, 39 influential brands spanning outdoor, active lifestyle, and cycling will be presenting their latest and most innovative products and initiatives, as well as discussing upcoming products and plans.
The REVEAL concept was established by ECHOS Communications in March 2020 and the first event was held in April in partnership with agencies OutsidePR and Exact Change. The second event in the series – REVEAL Moto – was held in July.
“REVEAL was designed for one purpose: to connect a curated group of brands with journalists in an uninterrupted environment. We’ve learned a lot since the first event in April, and have applied feedback from the media and presenting brands to continue to improve the presentations and flow with the goal of providing journalists with exactly what they want,” said Rob Reedy, Founder and CEO, ECHOS Communications. “Based on the momentum to date, we know the REVEAL model will continue to have relevance as a hybrid brand communications strategy.”
REVEAL Fall/Winter 2020 – Presenting Brands:
ABUS, adidas Sport eyewear, Article One, Alder, Bike Flights, Brompton, Buff, CamelBak, Castillo, CHAPTER2 Bikes, Chrome Industries, Cotopaxi, Deckers X Lab, Dynaplug, DZR Shoes, Endura, Helinox, HOKA ONE ONE, icebreaker, LeMond Bikes, LIVSN Designs, Machines for Freedom, Mountain Hardwear, MUNICIPAL, New Holland, Orange Seal, OSMO Nutrition, Robert Axel Project, Roval Components, Sena, Solo New York, Taiga, Taiwan Excellence, Teva, The North Face, thousand, Timberland Eyewear, Tracksmith, and WANDRD.
Gordon Wright, president of OutsidePR, said, “Since the cancellations of trade show and in-person activations, REVEAL has become the most effective way for brands and journalists to connect, so we’re grateful that the idea has taken off to such an extent.”
In addition to the brand presentations – which are exclusively available to the media – a public panel focused on sustainability and the supply chain will be live-streamed on October 6 at 2:30pm PST at: https://reveal.echoscomm.com/industry-panels-and-discussions/
The panel will focus on how brands have recovered and what they’ve learned during this challenging year, and how they plan to move into a more sustainable future for global distribution. The panel will feature the following executives:
Kathleen Hegyesi, Senior Program Manager, Flexport.org
Annie Agle, Director of Brand and Impact, Cotopaxi
Anders Bergstrom, General Manager, Teva Footwear
Greg Smith, CEO, icebreaker
Serkan Anders, Vice President of Marketing, Solo New York
“REVEAL’s mission is to create a global ecosystem that embraces brands, culture, media and storytelling,” added Reedy. “Everyone behind REVEAL is excited to continue to push ahead, learn and evolve.”
The next REVEAL Global Media Event is scheduled for April 2021.
About ECHOS: Founded in 2009, ECHOS Communications is a leader in authentic public relations for active lifestyle, outdoor, consumer technology, and cycling brands. ECHOS specializes in media relations, storytelling, social engagement and brand activations. https://echoscomm.com
About REVEAL: Sparked from the postponement of major industry trade shows, REVEAL offers continuity for brands and the media to virtually connect and discuss brand stories and new and upcoming products. Launched by ECHOS Communications, the REVEAL series is produced in partnership with Exact Change and OutsidePR. https://reveal.echoscomm.com/