Rossignol introduces a more sustainable ski with the Essential
April 22, 2022
Developed with the fewest amount of raw materials, 75% of the Essential ski is recyclable
Park City, UT, April 22, 2022 /OUTDOOR SPORTSWIRE/ – Currently celebrating its 115-year anniversary, Rossignol is highlighting its transformative commitment to more sustainable product development, eco-conscious design, product life-cycle and recycling solutions with the introduction of its all-new Rossignol Essential ski.
Available in limited quantities in Fall-Winter ‘22-23, the Rossignol Essential was developed using the simplest and fewest amount of raw materials, ensuring more than 75% of the ski is 100% recyclable.
“Improving end-of-life management for a product means better design right from the start,” said David Bouvier, Senior Marketing Director, Mountain Sports Equipment, Rossignol. “This has inspired us to design a ski made from as few materials as possible, all of which can be recycled and reused. In comparison with a conventional ski with a current average recyclability rate of just 10%, we’re excited to announce that over 75% of the Essential ski can be recycled. By 2028, our aim is to have one-third of our ski collection developed through this same approach and ethos.”
Rossignol is also applying this same spirit of simplicity and recyclability across other product collections currently in development including: ski boots, technical equipment, and apparel.
To address the current recycling challenges with winter sports equipment and the brand’s responsibility as a category leader, the Rossignol Group has also entered a partnership with MTB, a leading player in recycling and related manufacturing processes. MTB has recently developed of a new water-free process for improved recycling of conventional modern ski constructions. This development was synchronized with that of the Rossignol Essential ski to ensure maximum compatibility and the goal of contributing to a circular economy and product life cycle. Recycled materials can then be repurposed across automotive, garden, or construction industries, and in the future, within new Rossignol Group products. Operational in 2023, MTB’s Recycling Box is an innovative new tool enabling improved recycling of modern conventional ski, boot, and pole constructions.
After announcing its RESPECT program in 2020, a wide-reaching CSR initiative with targets to reduce its carbon footprint by 30% by 2030, and its industrial waste by 40% by 2025, the Rossignol Group continues to place its environmental and social commitments at the heart of all its major strategic initiatives. To that end, each of the Group’s manufacturing facilities will be operating on renewable energy by January 2023.
Headed by its new CEO Vincent Wauters, Group Rossignol designs, manufactures and markets a broad range of winter sports and outdoor equipment. The Group’s brands provide a continuous, year-round experience accompanying consumers in every moment of sporting effort and leisure, from elite-level athletes to amateurs, from the mountains to the city. The Group’s global headquarters is located in the French Alps near Grenoble with five different industrial sites (Sallanches, Nevers, Saint Etienne de Saint Geoirs, Artès, Montebelluna) across western Europe and a U.S. headquarters in Park City, Utah. The Group houses a strong portfolio of complementary brands: Rossignol – the iconic brand for winter sports, and ready-to-wear fashion and apparel; Dynastar – the specialist ski brand; Lange – the iconic ski boot brand; Look – the long-standing premium manufacturer of ski bindings; Risport – the reference for ice-skating; Kerma – specialized in ski poles and technical equipment; and Dale of Norway, an iconic Norwegian brand known for its high-quality wool-based knitwear. Each has built their own unique identity and draws their inspiration from the mountains. Rossignol is majority owned by Nordic Private Equity fund Altor since 2013.