Royal Robbins Announces Key Goals and Lower Impact Practices in a Look Toward Furthering Brand Sustainability
February 2, 2023
SAN FRANCISCO (Feb. 2, 2023) /ENDURANCE SPORTSWIRE/ – Since its inception in 1968, outdoor lifestyle apparel brand Royal Robbins has committed to honoring and protecting the environment. As a leader in eco-conscious outdoor apparel, Royal Robbins announces lower-impact practices for Spring 2023 that support the brand’s overall climate goals for 2025.
With material production making up the largest portion of a product’s environmental footprint, Royal Robbins has carefully selected lower-impact fibers to help reduce waste, chemical use, water use, and greenhouse gas emissions.
- Sixty-two percent of the garments in the Royal Robbins Spring 2023 collection are made with materials that contain 50-percent or more lower impact fibers, including preferred cotton, recycled polyester, certified forest materials, hemp, and preferred wool.
- Royal Robbins has reduced the carbon footprint of its best-selling men’s shirt series (including the iconic Desert Pucker) by switching to carbon-zero TENCEL™ Modal fibers, which are certified as CarbonNeutral™ products by Natural Capital Partners.
- Royal Robbins has expanded its use of natural and recycled materials with 80-percent of poly-based garments made from recycled polyester.
- Similarly, 88-percent of cotton-based styles for Spring 2023 are made with preferred cotton (including organic cotton), which is grown in partner programs with farmers to help reduce environmental impact through improved water, land, and chemical management practices.
- For Spring 2023, Royal Robbins is introducing unbleached and undyed fabrics, which is used in the Vacationer hemp knit blend. This new style uses up to 80-percent fewer kilowatt-hours (kWh) energy, 80-percent fewer liters of water, and 75-percent fewer chemicals than a traditional piece dyeing process.
- Finally, many Royal Robbins trims (locker loop, zipper pull, cord locker loop, and woven labels) are made from recycled polyester, which has lowered the brand’s utilization of energy and fossil fuels.
All of these initiatives support Royal Robbins 2025 climate goals. By 2025, the company has set a target of 40-percent reduction in its emissions in the company’s owned and operated locations (including Royal Robbins offices, warehouse locations, and retail stores). Royal Robbins also has a target of 50-percent reduction in emissions per product produced (considering categories, purchased products & services, and transport & distribution) by 2025.
Aligning with its climate goals, Royal Robbins aims to use lower-impact alternatives to conventional fibers, with targets that include:
- 80-percent recycled or bio-based polyester by 2025
- 100-percent preferred cotton by 2025
- 100-percent FSC or PEFC certified man-made cellulosic by 2023
- 50-percent certified, traceable wool by 2025
To learn more about Royal Robbins sustainability initiatives, please visit its website at https://www.royalrobbins.com/us/en-us/explore/sustainability
Royal Robbins new Spring 2023 Collection will be available beginning March 1, 2023 at specialty retailers, online at royalrobbins.com, and at Royal Robbins retail store locations in Denver, Berkeley, Calif., Modesto, Calif., and Seattle.
About Royal Robbins®
Founded in 1968 by world-renowned adventurers Royal and Liz Robbins, Royal Robbins is a leading designer, manufacturer, and retailer of outdoor lifestyle apparel. The brand has gained worldwide recognition for its high-quality, functional clothing and commitment to environmental and social responsibility. It has built a reputation of integrating technical features for active outdoor consumers seeking performance-oriented garments, but with style and comfort. Royal Robbins’s collection of men’s and women’s products can be found in outdoor and specialty retail partners throughout the U.S. and abroad. To learn more, please visit royalrobbins.com.
* Cotton-based and polyester-based styles are all styles using at least 20% cotton or polyester in the main material blend. Styles using less than 20% are not included in the calculation
** Preferred forest materials are wood pulp-based fibers cultivated in FSC (Forest Stewardship Council certification) or PECF (Programme for the Endorsement of Forest Certification) certified forests