Rumpl Appoints James Atkin as Vice President of Marketing

January 26, 2026

Former NOMATIC executive to lead Rumpl’s next phase of expansion

PORTLAND, Ore. (January 26, 2026) /OUTDOOR SPORTSWIRE/ – Rumpl, the category creator of technical outdoor blankets, announces the appointment of James Atkin as vice president of global brand. Atkin will lead the brand’s global marketing strategy as Rumpl expands its product portfolio and deepens its presence across the outdoor active lifestyle market.

Atkin joins Rumpl effective immediately, bringing more than 15 years of experience scaling consumer outdoor and adventure brands. Most recently, he served as vice president of marketing at NOMATIC, where he led global brand strategy and helped guide the company through a period of self-funded growth. During his tenure, Atkin expanded NOMATIC’s omnichannel footprint and strengthened customer loyalty through integrated brand and performance initiatives.

Prior to NOMATIC, Atkin held senior marketing leadership roles at Topo Designs, Black Diamond and Goal Zero. Atikins spearheaded global go-to-market strategies, brand repositioning efforts and high-impact collaborations spanning ecommerce, retail, partnerships and experiential activations. Notably, he led Goal Zero’s social media team, taking the brand from 0 to 300,000 followers and 100M impressions in a year.

“I’ve known James for over a decade and closely followed the great work he’s done at Goal Zero, Black Diamond, Topo and Nomatic,” said Wylie Robinson, founder and board chairman at Rumpl. “I’ve always known he’s got amazing instincts and wanted to hire him to lead our marketing efforts. Unfortunately for me, the good folks at those other brands were always able to land him before I could! Now that he’s at Rumpl, I am grateful for the wait because he’s gained a ton of valuable experience on each step of his journey, all with brands I admire. I’m excited for him to apply that experience at Rumpl. He’s someone who understands how to build momentum for brands in a way that feels authentic to customers yet meaningful to the business. As Rumpl enters its next phase of growth, James’s leadership will be instrumental in shaping how we show up in the market.”

In his role, Atkin will oversee all aspects of Rumpl’s marketing practices, including brand, creative, community and partnerships.

“I’ve long admired Rumpl for its ability to marry technical performance with beautiful design,” said Atkin. “The brand sparked an entirely new outdoor product category, and I’m excited to build on that foundation as Rumpl continues to expand and evolve its offerings.”

For more information regarding Rumpl, please contact Scout Petersen, scout@purpleorangepr.com.

About Rumpl

Born of van life and enjoyed by connection and challenge seekers everywhere, Rumpl exists to empower an active and adventurous outdoor lifestyle through comfort that performs. Since inventing The Original Puffy Blanket and pioneering the technical blanket category, Rumpl has fused bold aesthetics, innovative design and sustainable materials to expand what comfort can mean in any environment. The brand’s products enhance places and pursuits, from mountains to beaches and every adventure in between. Rumpl’s vision is to get more people outdoors, comfortable and ready for whatever unfolds. Learn more at www.rumpl.com.