Rumpl Expands Outdoor Distribution in Australia and New Zealand Through Trail Head Goods Partnership

February 4, 2026

Australian distributor Trail Head Goods to lead Rumpl’s Oceania debut

PORTLAND, Ore. (February 4, 2026) /OUTDOOR SPORTSWIRE/ – Rumpl, the category creator for technical outdoor blankets, is expanding its global footprint with a new exclusive distribution partnership with Head Goods Co. throughout Australia and New Zealand. The expansion comes alongside new leadership additions at Rumpl, including the appointment of James Atkin as vice president of global brand and the addition of outdoor industry veteran Phyllis Grove to the board of directors.

Founded in Fremantle, Western Australia, Trail Head Goods Co. partners with global outdoor-lifestyle brands to support wholesale growth across the ANZ market. Trail Head will manage wholesale, e-commerce and brand development for Rumpl in the region. The distributor expansion is supported by recent Rumpl leadership hires, who were brought in to broaden the brand beyond its core market and scale globally. Atkin will lead efforts to evolve Rumpl’s brand strategy, partnerships and storytelling to new consumer segments. Additionally, Grove and fellow board members will help guide Rumpl’s long-term international growth into its next phase. Rumpl’s push to expand globally also includes a renewed partnership with Canadian distributor Timebomb Trading.

“Trail Head’s get-it-done attitude, focus on strategy, brand building and retail partnership made them the ideal choice to carry Rumpl forward in this region,” said Josh Simpson, general manager at Rumpl. “We’re excited to grow the Rumpl community across Australia and New Zealand.”

“Rumpl has built an incredible reputation for reimagining everyday comfort with bold, sustainable and technical design,” said Mark Spillane, founder and managing director of Trail Head Goods Co. “We’re excited to introduce the brand, and the quality technical blanket category, to Australian and New Zealand consumers, as well as to work with retailers who share a passion for adventure, creativity and conscious design.”

To support the brand’s regional debut, Rumpl is sponsoring the Here Comes the Sun concert series on the World Surf League tour, kicking off at Torquay Common on April 4, 2026. The partnership marks Rumpl’s first major cultural activation in the region and aligns with the brand’s growing presence across beach and water sport-adjacent categories.

Rumpl’s Australia and New Zealand relaunch includes its hero Original Puffy Blanket, alongside the Travel Blanket, Everywhere Towel, Overland Mat and the fire-resistant Campfire Blanket. The collection will be available through select retailers and direct-to-consumer via rumpl.com.au and rumpl.co.nz.

For more information regarding Rumpl, please contact Scout Petersen, scout@purpleorangepr.com.

About Rumpl

Born of van life and enjoyed by connection and challenge seekers everywhere, Rumpl exists to empower an active and adventurous outdoor lifestyle through comfort that performs. Since inventing The Original Puffy Blanket and pioneering the technical blanket category, Rumpl has fused bold aesthetics, innovative design and sustainable materials to expand what comfort can mean in any environment. The brand’s products enhance places and pursuits, from mountains to beaches and every adventure in between. Rumpl’s vision is to get more people outdoors, comfortable and ready for whatever unfolds. Learn more at www.rumpl.com.

About Trail Head Goods Co.

Trail Head Goods Co. is an independent brand distributor based in Fremantle, Western Australia. The company partners with premium outdoor and lifestyle brands to build long-term market presence through retailer support, demand generation and consumer connection. Learn more at www.trailheadgoodsco.com.