RV Dealers Association and CSI Announce Webinar on Improving RV Customer Retention

April 11, 2024

A Focus on the Power of Customer Feedback

Fairfax, VA/OUTDOOR SPORTSWIRE/ – RV Dealers Association (RVDA) and Customer Service Intelligence (CSI), Inc. will hold a 30-minute webinar on Wednesday, April 24, at 2:00 p.m. Eastern. The webinar titled “Help Me Solve…the Mystery of Customer Retention and Improving Net Promoter Scores (NPS) will focus on the power of customer feedback when buying or servicing an RV to help retain customers and enhance productivity. Dealers who are interested in attending can register here.

During the webinar, dealers will learn about the following:

  • Understanding customer retention and NPS and the importance to your dealership.
  • Assessing the current performance of your processes and staff.
  • Strategies for improving customer retention and boosting NPS scores.
  • Implementing changes and measuring success.

“During the pandemic, many dealerships saw a large influx of new customers who were first-time buyers,” said RVDA President Phil Ingrassia. “This webinar will help dealers build on that new customer base by better understanding the feedback those customers have provided.”

“Focusing on customer retention is not just about keeping customers but nurturing relationships that contribute to a sustainable and profitable business model,” said Becky Thompson, CEO of CSI Inc. “At an RV dealership, where purchases are significant and infrequent, ensuring high customer satisfaction and loyalty between purchases through maintenance, upgrades, and other services is vital for continuous business success. Before the webinar, take the time to determine what the average customer spends a year on both service and sales at your dealership. Having this number will be very helpful for you.”

This event continues a series of webinars known as “Help Me Solve…” featuring RVDA Endorsed Providers. These webinars are tailored for RV dealer professionals who are at the forefront of change and seek continual growth and provide an excellent forum for networking with a national community of industry leaders. The endorsed partnership between RVDA and CSI provides RV dealers with daily access to a world-class proactive customer service platform.

About RVDA

RVDA, The National RV Dealers Association, is the only national association dedicated to advancing the RV retailer’s interests through education, member services, industry leadership, and market expansion programs that promote the increased sale and use of RVs and that enhance the positive image of the RV experience. For more information, click here.

About CSI

For more than 35 years, CSI has provided dealers with a game-changing service to a variety of different organizations. Through its hands-on follow up program, CSI primarily collects “Voice of the Customer” information to help dealers address the gap between happy employees and ecstatic customers. CSI has been following up with clients’ customers using our unique Customer Follow-Up Survey Program as well as a fully functioning Virtual Business Development Center which helps to tracks NPS, Consumer Satisfaction Index, Industry Benchmarks and more. For more information, click here.