Sacrifice Nothing: Darn Tough Vermont Fall 2017 Collection is Equally Luxurious and Durable
January 6, 2017
- Brand continues pouring innovation into newly enginnered socks, offering unparalleled fit and comfort -
Northfield, VT. (January 6, 2017) – Darn Tough Vermont, the rapidly growing American manufacturer of premium performance outdoor and lifestyle socks, continues to lead the category with smart design and innovative construction as seen in the fall 2017 collection, debuting at the Winter Market Outdoor Retailer trade show (booth 32150). From offering more personalized options for the active consumer to a lifestyle collection that seamlessly combines durability and luxury, Darn Tough makes the best socks for those who refuse to sacrifice performance and long-lasting durability for comfort.
“A sock is the sum of its parts: premium raw materials combined with end-use specific knitting technology wrapped up in a great design. We manufacture the most comfortable, durable, best fitting sock that will last a lifetime,“ explains Darn Tough director of design and development, Lyn Feinson. “At Darn Tough, we’re driven by an obsessive need for perfection; we’ve yet to make our best sock.”
After examining the more common failings of current ski socks in the marketplace today, Darn Tough approached the construction of its new Vertical (ski/ride) socks with an emphasis on all-day comfort, ultimate fit, and increased durability to last season after season. By increasing the size of the mesh window on the top of the foot by 50%, Darn Tough has maximized the sock’s ventilation, while strategically placed knitting in the arch provides a a sure fit. With all this comfort, it’ll be a great day on the mountain, from dawn patrol to last chair.
Increased durability while limiting bulk is the result of smart design combined with a high-density stitch count; a major initiative within Darn Tough Hike’s category. The silhouette and the performance fit of the brand’s popular light hiker sock translates to zero slipping, bunching or blisters. With fresh designs and patterns, these new hiker socks step up and deliver – both on the trails and around town.
Striking the perfect balance between light-and-luxe and comfort-and-durability, Darn Tough’s new Lifestyle socks are constructed as tough as those designed for running or skiing, but with a luxurious, fine micron Merino wool that feels great next to skin. Trend-right designs are featured on styles from knee-highs to shortys and are the perfect finishing touch to anyone’s outfit.
When the trails are extra muddy or the WOD is packed with burpees, Darn Tough’s newly engineered socks in the Endurance category offer both performance and protection. Built for crushing miles and milestones, these socks are knit to take a beating while providing non-stop comfort. The True Seamless™ toe delivers a smoother fit while strategically placed ribbing ensures socks stay put.
Where the Endurance socks offer extra protection, the Vertex running styles are ideal for those asking for lightweight, minimal-to-no padding and absolute performance. The Vertex offerings are so light you might even forget you’re wearing them. Superior wicking and ventilation means these socks perform well in all weather conditions while their performance fit keeps slipping, blisters and hot spots at bay. New for fall 2017, a graduated light compression knee-high style is introduced for women.
About Darn Tough Vermont:
Darn Tough Vermont is an American manufacturer of premium, all-weather outdoor and lifestyle socks for every activity and every day. The company offers both Specialty and Tactical product lines. Darn Tough Vermont’s Specialty line offers footwear in several activewear categories including Lifestyle, Ski/Ride, Run, Endurance, Hike/Trek, Hunt, Work and Kid’s styles – all of which carry the industry’s only unconditional lifetime guarantee.
Darn Tough’s product is distinguished from industry competitors by 100 percent USA manufacturing; exceptional comfort, durability and fit; True-Seamless™ technology; and an exclusive blend of either ultra-fine, premium Merino wool or Coolmax®/Thermolite®. Founded by Ric Cabot in 2004, a third-generation sock maker, Darn Tough Vermont operates out of Cabot Hosiery Mills. For more information about Darn Tough Vermont socks, please visit: www.DarnTough.com.
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