Shady Rays Partners with NASCAR Team 23XI Racing to Deliver Superior Vision at the Track

May 15, 2025

The independent, American-owned eyewear brand teams up with 23XI, drivers Wallace, and Reddick for multi-year partnership

LOUISVILLE, Ky. (May 15, 2025) /OUTDOOR SPORTSWIRE/ – Shady Rays – one of the nation’s fastest growing lifestyle and adventure eyewear brands – adds one of NASCAR’s most dynamic and exciting racing teams to its portfolio of partnerships, 23XI Racing.

The partnership establishes American-owned Shady Rays as the official sunglasses provider for the team and two of its drivers, Bubba Wallace and Tyler Reddick, while also securing the brand’s status as an associate partner on the No. 23 and No. 45 cars at select races during the 2025 NASCAR Cup Series season.

This comprehensive, multi-year partnership expands Shady Rays’ presence in elite sports, where superior vision and split-second decision-making are paramount.

“In racing, split-second decisions demand unrivaled vision,” Shady Rays Founder and CEO Chris Ratterman said. “Our S|R PRO Polarized lenses provide the elite optical clarity that 23XI Racing’s team (and their fans!) want so they can perform at their peak.”

Shady Rays is outfitting the entire 23XI team with the brand new FORGED x 23XI Racing Collection shades – an exclusive collaboration of the brand’s best-selling Classic, Titan and Allure styles with sleek, ultra-thin metal designs now infused with 23XI Racing’s signature “speed camo” design.

“These co-branded performance-inspired sunglasses offer refined, race-inspired frames built for both speed and style.” Ratterman said. “They’re absolutely race-ready for wear both on and off the track.”

Each pair comes in a custom FORGED x 23XI Collection pouch and is available both in-store and online in the following styles:

• 23XI FORGED Classic – Red – Gunmetal Frame, Smoke Tint with Red Mirror. Crafted from ultra-thin stainless steel, these Forged frames merge modern design with polished metal finishes and tangle-free nose pieces for elevated comfort and effortless style.
  
• 23XI FORGED Titan- Red – Gunmetal Frame, Smoke Tint with Red Mirror

Crafted from ultra-thin stainless steel, these Forged frames merge modern design with polished metal finishes and tangle-free nose pieces for a bold, motorsport-inspired style.

• 23XI FORGED Allure – Red – Gunmetal Frame, Smoke Tint with Red Mirror

Matte Silver lightweight stainless steel frames with comfortable matte Speed Camo temple tips. Ultra Premium Polarized Red mirrored lenses with grey tint and 100% UV protection- shatter-resistant / scratch-resistant.

“These shades offer a bold, race-inspired upgrade for fans who want high-performance style on and off the track,” Ratterman said. “Plus, every pair comes with our Lost & Broken Protection Plan included. So, you don’t have to worry about losing or breaking your sunglasses while you’re at the track or watching from home. We’ve got your back.”

This partnership builds on the trust and enthusiasm that Shady Rays has already established with 23XI Racing co-owner Denny Hamlin, who has worn Shady Rays sunglasses since 2021 and who previously released his own collaborative product with the brand.

“As a driver, I know firsthand how critical clear vision is to a successful race,” Hamlin said. “Shady Rays’ performance lens technology gives you that extra edge, whether you’re a fan watching from the stands or a crew member executing throughout the race.”

Bubba Wallace, driver of the No. 23 Toyota Camry XSE, highlighted the practical advantages of wearing Shady Rays sunglasses during his race preparations.

“The glare reduction and clarity I get from Shady Rays’ polarized lenses are game-changers, especially during those challenging transition periods when the sun’s low on the horizon,” Wallace said. “Whether I’m driving on the road or working with my crew in the garage, having premium eyewear that I can trust makes a real difference in my performance.”

Tyler Reddick, pilot of the No. 45 Toyota Camry XSE, added that Shady Rays’ color enhancing lens technology gives him a special edge as he scouts the track.

“The enhanced definition from Shady Rays’ lenses helps me as I’m analyzing the track. As we prepare to race and the crew focuses on performing at the highest levels, even the smallest visual advantage can make a huge difference,” Reddick said.

Beyond elevating a shared commitment to performance, the partnership between Shady Rays and 23XI Racing connects two brands that are committed to serving their communities, whether that means fans, customers, or both.

“Just like the 23XI Racing team has each other’s backs at 200 mph on the track, we have our customers’ backs every time they put on a pair of Shady Rays,” Ratterman added. “From the stands to the sand, our Lost & Broken protection program means you can focus on what matters most: the moments in front of you. This partnership with 23XI Racing reflects our commitment to not just selling eyewear, but being there for our customers every step of the way.”

The full collection is now available for purchase both online or in-store at any of Shady Rays’ six retail locations across the country. To learn more about FORGED x 23XI Racing, visit shadyrays.com.

About Shady Rays

Shady Rays is an independent, American-owned sunglasses company and one of the fastest-growing sunglasses brands in the U.S. All shades are made with high-quality, polarized lenses in a variety of sunglass frame styles and every purchase goes towards making an impact in our communities through Shady Rays Impact charitable giving. Shady Rays offers the industry’s exclusive Shady Rays Limited Lifetime Craftsmanship Warranty and Lost & Broken protection plan. Shady Rays also sells high-quality lifestyle gear including Snow Goggles, UV Shirts, Prescription glasses, Blue Light glasses, and more. To learn more about Shady Rays and to stay up to date on all the action, visit shadyrays.com and follow us on Meta and TikTok @shadyrays.

About 23XI Racing

23XI Racing – pronounced twenty-three eleven – was founded by NBA legend Michael Jordan and three-time Daytona 500 winner Denny Hamlin in 2020. With rising NASCAR star Bubba Wallace selected to drive the No. 23 Toyota Camry, the team made its NASCAR Cup Series debut in the 2021 Daytona 500 at Daytona International Speedway. Wallace made history on October 4, 2021, when he captured his first career Cup Series win, becoming just the second African American to win in the Cup Series, and earning 23XI its first-ever victory. 23XI expanded to a two-car organization in 2022 with Cup Series Champion Kurt Busch driving the No. 45 Toyota Camry. With a win at Kansas Speedway in May of 2022, Busch earned 23XI the team’s first-ever playoff berth. In 2024, Tyler Reddick won the Regular Season Championship and raced to a spot in the Championship 4, a first for both the team and Reddick. 23XI currently features the lineup of Bubba Wallace in the No. 23 Toyota Camry, Tyler Reddick in the No. 45 Toyota Camry and Riley Herbst in the No. 35 Toyota Camry. The team operates out of Airspeed, a state-of-the-art facility in Huntersville, N.C. that opened in January 2024.

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For More Information and Interview Requests:

Jenny Howard
Shady Rays
502.608.6055
jennyh@shadyrays.com

Davis Shaefer
23XI Racing
202.421.5505
davis.shaefer@23xiracing.com