Shimano North America Fishing Reels in Darby Communications for Public Relations

January 18, 2023

NC-based agency to spearhead PR for Shimano’s deep lineup of premium fishing products

January 18, 2023 – Charleston, SC /OUTDOOR SPORTSWIRE/ – Shimano North America Fishing, manufacturers of industry-leading fishing tackle systems, proudly announces its partnership with Darby Communications, an Asheville, NC-based PR and marketing agency specializing in the outdoors, active lifestyle, and fishing markets. Effective immediately, Darby Communications will serve as Shimano North America Fishing’s agency of record, working with its portfolio of brands to proactively amplify product and brand awareness in the broader fishing industry through PR and media relations services.

“Darby Communications exhibits all the qualities we were looking for in a PR partner–a record of success in the immediate fishing space, a high level of experience within the greater outdoor industry, and an unwavering commitment to client success,” says Sarah Harper Burke, Senior Marketing Manager at Shimano North America Fishing. “We’re very excited for what’s to come.”

Forged on a foundation of craftsmanship and innovation, Shimano continues to leverage global technologies and vertical manufacturing practices to develop premium regionally-specific fishing tackle systems for anglers compelled by on-water experiences. Composed of Shimano, Jackall, PowerPro, and G.Loomis, Shimano North America Fishing delivers cutting-edge fishing rods, reels, lures, and lines that perform better than anything else on the market for the full spectrum of anglers.

Darby Communications will support new product launches and work to promote Shimano North America Fishing’s deep lineup of products through consistent media outreach, media event management, and trade show support. With vast experience in the outdoor and fishing industry, the Darby team is eager to capitalize on connections that will introduce the brand to new audiences and deepen relationships within endemic fishing media.

“It is a true pleasure to work with a collection of brands focused on promoting health and happiness through the enjoyment of nature and the world around us,” states agency Vice President of Operations Cory Van Auken. “With our passionate team of outdoor and on-water enthusiasts, we’re thrilled to represent the most respected names in the fishing arena.”

For more information on Shimano North America Fishing and the latest product releases, please contact Kade Gewanter at

About Shimano North America Fishing

Since 1970, Shimano has been a global manufacturer of industry-leading fishing tackle systems built for anglers compelled by experiences on the water. Shimano designs, manufactures, and markets a deep lineup of angling-specific products focused on promoting health and happiness through the enjoyment of nature and the world around us. The company proudly maintains a portfolio of four consumer-preferred brands: Shimano, G.Loomis, Jackall, and PowerPro. You can learn more at or follow on social @fish_shimano_north_america/, @fishgloomis, @jackall_usa, and @fishpowerpro.

About Darby Communications

Darby Communications is a boutique PR & digital marketing agency serving the outdoor, active lifestyle, fishing, and craft food and beverage industries through impactful media placement, digital advertising, email marketing, social media management, and content writing. Headquartered in Asheville, NC with a coast-to-coast portfolio, Darby Communications takes a team approach to everything it does for clients and has worked with many respected companies. Learn more at or follow on social @darbycomm.