Skratch Labs Introduces New Flavors and Formats Across Hydration, Recovery, and Fueling Lines
March 25, 2026
Built on real athlete needs and real-world performance, the expanded lineup makes hydration and fueling more effective across daily training, racing, and recovery.
Boulder, CO (March 25, 2026) /OUTDOOR SPORTSWIRE/ — Skratch Labs, the Boulder-based performance nutrition company, announces an expansion of its flavor lineup and sizing options across its hydration, fueling, and recovery products. Skratch Labs creates nutrition shaped by real athlete needs to replace what’s lost and deliver what’s needed without causing gut issues along the way. The 2026 launches build on this approach with new real-fruit flavors and more flexible formats that make it easier for athletes to fuel, hydrate, and recover in the real world, whether that’s training, racing, or everything in between.
The 2026 lineup expands across three core product lines:
- Sports Hydration Drink Mix – Passion Fruit + Orange + Guava, Mango, Caffeinated Mango and Caffeinated Lemon + Lime ($1.95-57.95), Available 3/25: Skratch Labs expands its popular Hydration Sports Drink Mix line with four new flavors: refreshing Passion Fruit + Orange + Guava (POG) and Mango, along with two new caffeinated options, Caffeinated Mango and Caffeinated Lemon + Lime. Sports Hydration Drink Mix delivers 19–20 grams of carbohydrates to support energy and help the body absorb fluids more efficiently. The drink mix includes 400 milligrams of sodium, formulated to replace the electrolytes lost through sweat on average. Sports Hydration Drink Mix is designed to taste good even deep into a workout. The 2 new caffeinated flavors include 50 milligrams of caffeine.
- Recovery Drink Mix – Horchata 24-Serving Bag ($56.95), Single Pouches ($3.50) and 10ct Single Pouch Caddies ($32.95), Available 4/7: The Recovery Drink Mix line expands its serving ranges across both Horchata and Chocolate, adding single-serve pouches and 10ct caddies, along with a new 24-serving bag for Horchata. Inspired by the classic cinnamon-vanilla beverage, Horchata brings a new flavor to the line, now available in both high-volume and on-the-go formats. Skratch Labs Recovery Drink Mix delivers an optimal balance of 35 grams of carbohydrates, 8 grams of protein, and 270 milligrams of electrolytes to help endurance athletes refuel and recover after hard efforts.
- Super High Carb Drink Mix – Raspberry 200-Calorie Packet ($3.25) & 8-Pouch Caddy ($23.95), Available 4/7: Skratch Labs introduces single-serving pouches of its popular Raspberry Super High Carb Drink Mix. Designed for endurance athletes who need sustained energy, this mix provides a light, refreshing flavor with 50 grams of Cluster Dextrin carbohydrates designed to deliver high energy with less gut strain for longer, harder efforts.
“We’re always listening to what athletes actually want more of, and flavor is a big part of that,” said Mellisa Allen… “From bringing back Passion Fruit + Orange + Guava to adding caffeine to core flavors and expanding formats, these additions give athletes more ways to use products they already love. We believe when hydration and fueling taste good and feel good, that’s what ultimately drives better performance.”
Products from the Skratch Labs 2026 lineup will be available beginning March 25th and April 7th at www.skratchlabs.com and select retail partners. For more information on Skratch Labs, Skratch Labs Table, and the latest product releases and innovations, please contact Tim Nooney at tim@darbycommunications.com.
About Skratch Labs:
Born in Boulder, CO in 2012, Skratch Labs is a performance nutrition innovator that helps athletes be better. Founded by two cycling pros who spent years on the Pro Cycling Tour watching teammates consume bad-tasting sports nutrition products that caused digestion issues, they created a “secret drink mix” composed of real sugar, salt, and fruit powder mixed in a 5-gallon paint bucket for their team. More than a decade later, Skratch Labs’ approach is the same: help athletes perform better by solving their nutrition problems without causing new ones, using real food ingredients. You can learn more at Skratch Labs, follow on social, join Skratch Labs’ Strava Club, enroll in the affiliate program, or visit the Cafe and Flagship Store.
Contact:
Tim Nooney
Darby Communications
tim@darbycommunications.com
720.955.9593 c
