Slingshot Sports names Verde Brand Communications as Agency of Record
February 8, 2022
Slingshot teams up with Verde to craft communications and further develop the sports of Wing Foiling and Wing Surfing
HOOD RIVER, Ore. (February 8, 2022) /OUTDOOR SPORTSWIRE/ – Slingshot Sports, industry-bending creators and developers of watersports equipment, has retained Verde Brand Communications to lead its public relations and brand communications efforts to amplify its story as a brand and promote the growth of the sports of Wing Surfing and Wing Foiling.
As wing sports surge in popularity, Slingshot Sports’ next big step will expand and further develop the sport of Winging. Wing Surfing is the latest wind and water sport where riders make use of a handheld wing to power their adventures. Hand held and unattached to the rider or board, unlike kite and windsurfing, Winging can be done on almost any board, from high-end foil boards to retrofit inflatable standup paddleboards. This makes the sport much lower-impact, and easier to learn for almost anyone. Slingshot Sports is a premier manufacturer in the space, with an industry-leading team and library of wing and foil educational resources.
“We hired Verde Brand Communications to develop and execute a comprehensive PR strategy to advance our brand position in the new sport of Winging,” said Jeff Logosz CEO, and Co-Founder of Slingshot Sports. “Their business acumen is real-world, and battle-tested. Verde can focus a team on the importance of positioning a brand story and the products that drive it. Verde took time to understand our big picture and then developed strategies and ideas that were translated into step-by-step actionable PR tactics. We could not be more thrilled with the team at Verde.”
“Slingshot’s reputation for innovation is unmatched in their founding markets and our team is ready to harness the many opportunities for expansion in watersports,” said Kristin Carpenter, CEO of Verde Brand Communications. “Consumers are clamoring for more ways to get outdoors and on the water and we’re gunning to make Slingshot’s Wing Surfing and Wing Foiling products their vehicle of discovery. The brand leads with community first and is creating incredible opportunities for speciality retail as well. We’re very honored to be on the journey to Slingshot’s next era of growth.”
Founded in 1999 by Jeff and Tony Logosz, Slingshot Sports remains fueled by the brothers’ passion for adventure and in constant pursuit of their next big thrill. Growing up, the Logosz brothers often resorted to inventing that thrill for themselves and this inventive spirit still drives the company. Slingshot Sports strives to represent the cutting edge of innovation in watersports and take responsibility for how the watersports community is able to enjoy and express themselves on the water.
“We inspire and equip waterpeople for a lifetime of passion and progress on the water with breakthrough watersports products that radically reinvent what’s possible.” Said Chico Bukovansky, CRO of Slingshot Sports. “We have led our industry with iconic inventions and innovations while empowering our athletes to follow their dreams, win podiums, and change our sports forever.”
For more information about Slingshot Sports, its products and initiatives, visit https://slingshotsports.com/.
About Slingshot Sports
Founded in 1999 by brothers Jeff and Tony Logosz, Slingshot Sports has always been about tinkering, exploring and finding the next great adventure. Growing up around the ski slopes of Utah, Jeff and Tony were on a constant search for their next rush of adrenaline. Fast forward to today, Jeff and Tony instill that same spirit in the entire crew at Slingshot. We continue to experiment with new shapes, new toys and new technologies – all in an effort to find the next great adventure.
About Verde Brand Communications
With offices in Jackson, Wyoming, and Durango and Boulder, Colorado, Verde Brand Communications exists to bring expansion to our clients and inspiration to the outdoor active lifestyle consumer. Verde is a full-service brand communications firm offering services in traditional and digital public relations, brand strategy, marketing, paid media, and consulting. Verde serves clients in the outdoor, cycling, snowsports, endurance, travel, active lifestyle, and consumer electronics markets, as well as the Lifestyles of Health and Sustainability (LOHAS) markets. For more about Verde Brand Communications, visit www.verdepr.com.