Snowsports Industries America (SIA) and European Outdoor Group (EOG) Forge Strategic Partnership to Enhance Member Value and Global Collaboration

May 29, 2025

Park City, UTAH & Zug, Switzerland (May 29, 2025) /OUTDOOR SPORTSWIRE/ – Snowsports Industries America (SIA), the leading trade association for the winter sports industry in North America, and the European Outdoor Group (EOG), the premier industry association representing the European outdoor sector, are proud to announce a new partnership to strengthen collaboration between the United States and Europe, while also delivering expanded value to their respective members.

This landmark agreement formalizes a shared commitment to foster industry-wide impact, enhance meaningful cooperation, and provide members with valuable access to resources, insights, and opportunities across both continents.

Under the new partnership, SIA and EOG will exchange a suite of exclusive benefits for their members, designed to support business growth, regulatory compliance, and market intelligence:

• For EOG Voting Members:
  • Complimentary access to SIA’s Consumer Anticipation Report (season kickoff)
  • SIA Compliance Alliance Newsletter (monthly)
  • SIA Newsletter (bi-monthly)
  • Participation in a U.S. regulations-specific Compliance Alliance call
  • Member pricing for the Sundance Global Summit and SIA Summit Series
• For SIA Premium Members:
  • Complimentary access to the EOG CSR Newsletter and ad-hoc communications
  • EOG Executive Update email (weekly)
  • EOG State of Trade top-line numbers
  • Member pricing for the European Outdoor Market Intelligence Service
  • Member pricing for the Carbon Reduction Project and Single Use Plastics Project
  • Member pricing for EOG Summits

To further enhance global engagement, both organizations will offer their voting members the opportunity to purchase an International Add-On Membership for an additional $500 (USD). This add-on provides full access to the counterpart association’s premium benefits, including policy webinars, working groups, research, data, and invitations to exclusive events. Eligibility is contingent on maintaining a current membership in good standing, and all applications will be reviewed on a case by case basis to ensure alignment with existing membership policies.

“This partnership is a significant step toward empowering our members to further strengthen and grow their businesses,” said Nick Sargent, president of SIA. “By sharing resources and

expertise, we’re enabling our members to thrive in a rapidly evolving global market and collaborating on issues that have the greatest impact on our community.”

David Ekelund, president of EOG, echoed the same sentiment: “Cross-Atlantic collaboration is essential for tackling the challenges and seizing the opportunities facing our sector. This agreement with SIA will deliver tangible value to EOG members and drive meaningful progress for the entire industry.”

United by a shared commitment to thriving and sustainable industries, SIA and EOG are embarking on a new era of collaboration that transcends borders and aims to elevate both industries. By harnessing the strengths of both organizations and providing members with greater access, insight, and opportunity, this partnership will empower their members to shape the next chapter of business in the US, Europe, and beyond.

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About Snowsports Industries America (SIA): Snowsports Industries America (SIA) is the trade association of the winter outdoor industry. Through SIA membership, brands, destinations, retailers, service providers, and nonprofits solve urgent business problems, adapt to changing pressures, save, and grow. Together SIA and its members spot trends that matter, facilitate industry wide global strategy, and innovate to ensure the winter outdoors thrives for future generations. Founded in 1954, SIA is based in ParkCity, UT. We are #TheBusinessofWinter. For more information and to become a member, visit snowsports.org.

About European Outdoor Group (EOG): Established in 2003, EOG unites over 100 members to promote innovation, sustainability, and collaboration within the outdoor industry. Members include major brands like Arc’teryx, The North Face, Salomon, Mammut, and Vaude, alongside retailers like Decathlon and Intersport. EOG is a cornerstone of the outdoor industry in Europe, fostering research, advocacy, and events like OutDoor by ISPO.