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January 20, 2021
Stio Announces Key New Hires to Support Continued Growth
JACKSON, Wyo. (Jan. 20, 2021) – Stio, the mountain lifestyle brand headquartered in Jackson Hole, Wyoming, recently announced several new hires to support its continued expansion. The direct-to-consumer business experienced strong growth again in 2020, creating opportunities to broaden its corporate team. Key new hires include Wendy Oldani, director of...
January 20, 2021
Backcountry to Open New Retail Stores Beginning Spring 2021
PARK CITY, Utah (Jan. 20, 2020) – Backcountry, the online specialty retailer of premium outdoor gear and apparel, announces plans to open brick-and-mortar retail locations beginning May 2021. The retailer currently has one store adjacent to its fulfillment center in Salt Lake City, UT, and will expand its retail footprint...
January 20, 2021
A-Squared Bikes Hires SIMBOL Communications as PR Agency of Record
Lake Oswego, Oregon (January 20, 2021) — After making a name for itself over the last few years as a direct-to-consumer purveyor of high-quality but affordably priced triathlon and aero road bikes, A-Squared Bikes (A2) has partnered with the long-time bike-industry insiders at SIMBOL Communications as their PR agency of...
January 20, 2021
La Sportiva Introduces Fall 21 Apparel Line with Sustainable Technology Focus
January 20, 2021 (BOULDER, Colo.) – La Sportiva, makers of the world’s finest mountain footwear, apparel and ski hard goods, today announces the introduction of the brand’s new apparel collection for Fall 2021. This collection embodies the company’s core values of reducing environmental impact by utilizing improved sustainability technologies. Additionally,...
January 20, 2021
Mazama Announces New Hydration Reservoir line for Spring 2021
Bend, Ore.– January 20, 2021 – Mazama Designs, an outdoor -products development company located in Bend, Oregon, recently announced the release of INTAKE™, their newest line of easy-to-use hydration reservoirs, along with an expansive line of accessories for Spring 2021. Mazama is introducing INTAKE at this year’s Winter Outdoor Retailer...
January 20, 2021
RepSpark provides Accelerate for Exhibitors at Outdoor Retailer Winter 2021 Show
[Irvine, CA]: RepSpark is offering exhibitors at Outdoor Retailer a free trial of Accelerate, a virtual platform for exhibitors to collaborate with buyers throughout the wholesale process. The program is part of RepSpark’s sponsorship of the new Outdoor Retailer Winter Online digital event and marketplace. Outdoor Retailer, the largest global...
January 20, 2021
Flylow Gear Rings in the New Year with Avalanche Safety, Becoming a Major Sponsor of the American Avalanche Association
TAHOE, CALIFORNIA (Tuesday, Jan. 19) - Flylow Gear (flylowgear.com), the independent and mountain-raised creator of outerwear and apparel, has joined a short list of outdoor leaders as a major sponsor for the American Avalanche Association (A3) (americanavalancheassociation.org), a leading nonprofit dedicated to avalanche safety, education and research in the United...
January 20, 2021
The Trans-Texas Virtual Run is Back for 2021 with Two Additional Distance Challenges and More Ways to Participate
Houston, Texas – Trail Racing Over Texas (TROT), the largest trail racing company in Texas and host of the epic Trans-Texas Virtual Run announces that Trans-Texas is back and is better than ever. The 2021 version of this event adds a new “River to River” (North to South) route and...
January 19, 2021
Winnebago (WGO) Up 10.2% Since Last Earnings Report: Can It Continue?
Winnebago reported first-quarter fiscal 2021 (ended Nov 28, 2020) adjusted earnings per diluted share of $1.69, surpassing the Zacks Consensus Estimate of earnings of $1.03. The RV vehicle maker registered revenues of $793.1 million during the reported quarter, and an operating income of $85 million compared with the year-ago income...
January 19, 2021
Is Rampant Social Media Ruining or Strengthening BC Parks?
This film could be about any place where populations are growing near beautiful outdoor areas, with a serious uptick in outdoor activities. Some will question what the point is of promoting outdoor recreation, while others welcome all comers. Filmmaker Heather Mosher turns the lens on Squamish to see this age-old...
January 19, 2021
U.S. snowboarders out of World Cup event due to coronavirus
Kyle Mack, an Olympic silver medalist, and fellow snowboarder Lyon Farrell are out of this week’s Laax Open in Switzerland after testing positive for the coronavirus. Other unnamed U.S. snowboarders who traveled and shared accommodation with Mack and Farrell, though they have not tested positive, are also out of the...
January 19, 2021
SKLZ Expands Diamond Collection with Upgraded Best-Selling Hurricane Select Baseball Swing Trainer
Carlsbad, Calif. — SKLZ, the leader in premium baseball training equipment, unveils its upgraded baseball swing trainer, the Hurricane Select, to help athletes improve hand-eye coordination, hip rotation, swing path and muscle memory through repetition training. With a new adjustable Power Band System that provides a more consistent and controlled...
January 19, 2021
SKLZ Launches Elite-Level Soccer Trainer Pro Rebounder With Patented Rapid-Tension Tightening and Release System
Carlsbad, Calif. — Today, SKLZ is launching its elite-level soccer training rebounder with game-like ball returns, the SKLZ Soccer Trainer Pro, to help soccer players develop and master elite-level skills. Unlike most high-level rebounders, the new Soccer Trainer Pro features a patented and unique rapid-tension tightening and release system that...
January 19, 2021
LIV Cycling Grows Commitment to Women in Professional Cycling
NEWBURY PARK, Calif. (Jan. 19, 2021) - Liv Cycling, the company dedicated to getting more women on bikes, today announced the expansion of Liv Racing and their 2021 roster, officially welcoming Linda Indergand (SUI), Sarah Hill (RSA), and Dani Johnson (USA) to the team. This news comes on the heels...
January 19, 2021
SKLZ Expands Home Fitness Collection with New Pro Knit Resistance Bands
Carlsbad, Calif. - SKLZ, the leader in premium fitness gear and sports training equipment, expands its home fitness collection with the launch of a new line of resistance bands made from a super comfortable and durable fabric. The new Pro Knit Mini Bands and Pro Knit Hip Bands are available...
January 19, 2021
Benchmade Ends 2020 with String of Industry and Consumer Awards
January 19, 2021 (Oregon City, OR) – Benchmade Knife Company, a premium knife manufacturer based in Oregon City, OR, has been recognized for the fourth year in a row by the Portland Business Journal as one of Oregon’s Most Admired Companies within the 'Product Makers and Designers' category. Other companies in the esteemed top ten alongside...
January 18, 2021
Camping In Grand Teton National Park Is Now By Reservation Only
For the first time, all campgrounds in Grand Teton National Park and the John D. Rockefeller, Jr. Memorial Parkway will be available for reservation starting Jan. 26. Reservations can be made as far as six months in advance and no spaces will be considered first-come-first-serve any more. Wyoming Public Media
January 18, 2021
Here’s a Guy Skiing Down a Wave Mountain at Mavericks
Chuck Patterson is shown in this video from Powerlines Productions while riding one of the best waves of all time at Mavericks - the big-wave break in California that’s put on quite a show this winter. Adventure Journal
January 18, 2021
PGA Golf Exhibitions Announces B2B E-Commerce Agreement with RepSpark for the 2021 PGA Show Virtual Experience and Marketplace
NORWALK, Conn. – PGA Golf Exhibitions announces an agreement with RepSpark to provide B2B e-commerce solutions to participating companies through the PGA Merchandise Show virtual platform. “We are excited to work with PGA Golf Exhibitions to provide exhibitors with an enhanced way to connect with buyers during the 2021 virtual...
January 18, 2021
REDARC Releases Next-Gen Trailer Brake Controller: Two-Pro Elite V3
LONSDALE, SOUTH AUSTRALIA; January 18, 2021 – REDARC has released the next generation of its award-winning electric trailer brake controller, the Tow-Pro Elite V3. Tow-Pro Elite V3 retains the same name as its predecessor and continues to set the benchmark in trailer brake control technology. The V3 follows the previous version...
January 16, 2021
Triumph and Tragedy on K2 as First Winter Ascent is Achieved
A team of Nepali climbers reached the summit of K2 during the winter for the very first time, bringing after years of struggle on the world’s second highest mountain. But the triumph was quickly diminished, as the Savage Mountain claimed the life of Spanish climber Sergi Mingote who fell while...
January 15, 2021
Vail Resorts Sees 17 Percent Drop In Season-To-Date Skier Visits
Vail Resorts reported season-to-date total skier visits were down 16.6%, season-to-date total lift ticket revenue was down 20.9%, ski school revenue was down 52.6%, dining revenue was down 66.2%, retail/rental revenue for North American resort, and ski area store locations was down 39.2% - all compared to the prior year...
January 15, 2021
GoPro Labs add stop-start Motion Triggers, USB Triggers and One-Button Mode
The GoPro Labs special Firmware Program used to be only available to GoPro Hero8 Black users, but the special features are now on their other action cameras - the Hero7 Black, Hero9 Black and the GoPro Max, giving more users access. BikeRumor!
January 15, 2021
Independent Manufacturer, Bajio, Challenges Sunglass Industry with Sustainable Performance Sunglasses
New Smyrna Beach, FL (Jan 15, 2020) - Bajio Sunglasses is bringing fresh eyes to the sunglass market through the introduction of their first-ever collection launching March 1, 2021. Bajio, Spanish for “the shallows”, draws inspiration from flats around the world, and seeks to bring sustainably built sunglasses featuring blue...
January 15, 2021
Origin Wins Vimeo’s Best Actions Sports Film of the Year Award
Origin Outside is thrilled to announce that our documentary film Call Me Crazy: The Legend of Mike Wiegele, has been honoured with Vimeo's Best Actions Sports Film of the Year Award. Call Me Crazy tells the story of helicopter skiing visionary Mike Wiegele, whose boundary-breaking approach ushered in a whole...
