October 19, 2018

History Channel’s Alone Season 4 Winners Jim and Ted Baird Launch Limited Run Original Series on new Digital Media Network for Outdoor Enthusiasts, BeAlive

Midland, MI - October 19, 2018 – BeAlive, a digital video entertainment network for the mobile, social generation of outdoor enthusiasts, debuted today its first original limited run series, Baird Brothers. The bushcraft and expedition series gives viewers a first-hand look into the exploits and adventures of larger than life...

August 25, 2021

PeopleForBikes Announces Major Investments to Grow Electric Bicycle Market and Access

BOULDER, COLO (August 25, 2021) — PeopleForBikes, a national bicycling advocacy nonprofit and the bicycle industry’s trade association, is committing more staff and resources to support the use of and access to electric bicycles across the U.S. Industry analysts estimate that more than 12 million electric bikes will be sold...

January 27, 2020

TAXA Introduces New Cricket Overland Edition

HOUSTON, TX (January  27, 2020) — TAXA Outdoors, the leading outdoor manufacturer of lightweight, mobile human habitats for outdoor adventure is expanding its collection of habitats with the introduction of the new 2020 Cricket Overland. The new rugged Cricket Overland Edition was created to take humans even further off grid,...

August 3, 2021

The Highly Anticipated Fenix HM50R V2.0 is Finally Here

Fenix Lighting U.S. has announced the release of the eagerly awaited Fenix HM50R V2.0. This small-but-mighty headlamp offers all the convenience and capability of the best-selling original headlamp with a list of great new features. The light can be detached from its headband to create a handy right-angle flashlight with...

March 23, 2021

The Gravity Vault Marin: Indoor Climbing Gym Now Under Construction

San Rafael, Calif. (March 23, 2021) – Indoor rock climbing is returning to Marin. The Gravity Vault Marin, a rock climbing gym for everyone from experts to first timers, is now under construction and set to open in the summer of 2021. Located in the newly built San Rafael Sports...

September 16, 2021

Tonic Eyewear Coming to America

TONIC Eyewear is proud to announce that its product line of the worlds most advanced outdoor sunglasses will soon be coming to the United States. These sunglasses have the fit, style, and performance that complement the outdoor life, delivering the form and function required by today’s active sportsmen for virtually...

September 15, 2021

Jack Wolfskin Partners with Public Lands, DICK’S Sporting Goods’ New Outdoor Store Concept

Park City, UT /OUTDOOR SPORTSWIRE/ — Jack Wolfskin, a globally recognized outdoor brand centered on sustainability, environmental protection, and inclusivity, is proud to announce a partnership with Public Lands, a new outdoor specialty store concept from DICK’S Sporting Goods. The new retail locations are designed to provide consumers with an immersive...

July 9, 2019

Quest Diagnostics Launches New Consumer-Initiated Lyme Disease Tests Through QuestDirect™

SECAUCUS, NJ July 9, 2019 - Quest Diagnostics (NYSE: DGX), the world's leading provider of diagnostic information services, today launched a new Lyme Disease test offering that individuals can purchase through Quest’s consumer-initiated testing service, QuestDirect. The blood test screens for immunoglobulin M (IgM) and immunoglobulin G (IgG) antibodies produced...

November 15, 2019

The new Hard-Shell Folding Kayak you don’t know about but is selling like crazy

November 15th: Conway, South Carolina - You may not have heard of the Tucktec Folding Kayak, but if you’re lucky you’ve seen one in the wild. In fact, since launching the revolutionary Kayak from his garage, inventor/owner Dan Norton says there’s been no real advertising done, they’re not sold in...

August 25, 2021

Grassroots Connect announces early registration, vaccine requirement and expanded refund policies ahead of November gathering in Kansas City

KANSAS CITY, MISSOURI (AUGUST 25, 2021) -- Grassroots Outdoor Alliance, the national organization dedicated to the health and growth of specialty outdoor retail, is encouraging advance registration for their annual ‘Connect’ buying event at the Kansas City Convention Center, scheduled for Nov. 8-11, 2021. At the same time, Grassroots is announcing two...

August 24, 2021

Zeal Optics Launches Eco-Friendly Metal Sunglass Collection

Boulder, Colo.  – Zeal Optics introduces its new Metals Collection, the brand’s eco-friendly take metal sunglasses. From frame to lens to nose pads, the Metals Collection of sunglasses uses planet-friendly materials including recyclable stainless steel, as well as Hexetate, an eco-friendly, recyclable material that is BPA free and lighter than...

August 3, 2021

The New Standard in High-Performance Headlamps: The Fenix HP25R V2.0

When it comes to high performance hands-free lighting solutions, Fenix has consistently created some of the very best, most reliable headlamps on the market. With the release of the HP25R V2.0, Fenix continues on their twenty year legacy of excellence. This upgraded headlamp takes notes from its predecessor by offering...

September 3, 2021

Solo Stove, Chubbies, Oru Kayak and ISLE Team Up Under Solo Brands

SOUTHLAKE, Texas (Sept. 3, 2021) – Solo Stove, designers of beautiful, easy-to-use fire pits and camp stoves, today announced the recent acquisitions of Chubbies Shorts, Oru Kayak, and ISLE, creating a new house of brands, Solo Brands. With a focus on adventurous lifestyle products, Solo Brand’s vision is to build a...

August 31, 2021

Momentum Introduces PakYak E+, Its First Electric Cargo Bike

NEWBURY PARK, Calif. (Aug. 31, 2021) – Momentum, the lifestyle-inspired bicycle brand focused on urban transportation solutions, today introduced its first electric cargo bike, the PakYak E+. Designed to meet consumers’ growing demands for sustainable, healthy ways to get around, the PakYak E+ joins Momentum’s full range of innovative electric,...

August 18, 2021

woom bikes USA Named to Inc. 5000 List for the Third Year in a Row

AUSTIN, Texas – Aug. 18, 2021 – Inc. magazine announced that woom bikes USA is number 1,198 on its annual Inc. 5000 list, the most prestigious ranking of the nation’s fastest-growing private companies. Companies on the 2021 Inc. 5000 are ranked according to percentage revenue growth from 2017 to 2020....

September 8, 2021

Introducing a New High Performance Work Headlamp from Fenix: The HM70R

The latest in a long line of show stopping headlamps, the new Fenix HM70R Rechargeable Headlamp is no exception to being the best at what it does. Deemed “the workhorse,” this new rechargeable headlamp is most at home on a job site. The HM70R boasts 3 lighting sources, very bright...

May 22, 2019

evo to Relocate Headquarters

SEATTLE (MAY 22, 2019) – Seattle-based action sports and outdoor retailer evo announced today it is relocating its current headquarters to a new location at the Cedar Speedster building at 401 North 36th Street in Fremont this fall. In line with evo’s community-minded ethos, the new address is designed to be a...

September 8, 2021

Swedish Sportswear Brand Houdini Expands Its Global Circularity Initiative, Setting Stage for Increased Engagement For Industry Experts, Brand and Users

 STOCKHOLM (September 8, 2021) -- Swedish sportswear brand Houdini, known for its firm commitment to circularity manufacturing and operational excellence, today announced it is expanding these global initiatives to engage with a broader scope of industry experts, brands and users. GDTRE, an Italian family investment firm, will become one of...

August 6, 2021

The Coleman Company and Outbound Collective Partner to Reach Underrepresented Communities and Get Everyone Outside

Atlanta and San Francisco - August 6, 2021 - Today, outdoor gear maker The Coleman Company, Inc., and the Outbound Collective, a community-driven outdoor media platform, announced a partnership of aligned purposes to empower people to get outside and make the outdoors more welcoming and inclusive. The collaboration will further...

January 6, 2021

Airblaster Previews 21/22 Winter Collection

Portland, OR – Rider-owned and operated snowboarding apparel brand, Airblaster, announces the launch of its Winter 20/21 Collection which includes the new limited premium performance Sasquatch line, as well as Landform, an expanded collection of midlayers and versatile lifestyle pieces, and a continuation of Erik Leon’s mold-breaking signature line, offering...

September 8, 2021

Osprey and Rumpl Release Limited Edition Jeremy Collins Artist Series to Benefit American Rivers

CORTEZ, Colo., and PORTLAND, Ore. – September 8, 2021 – Osprey, the leader in creating top-quality, high-performance, innovative carry solutions and Rumpl, the category leader in technical outdoor blankets, announced today the release of a limited-edition collab to benefit American Rivers. Featuring the vivid artwork of Jeremy Collins, this collab...

September 1, 2021

Norrøna Invests in the U.S. with Addition of Three Industry Leading Sales Agencies

BOULDER, Colo. (Sept. 1, 2021) — Norrøna, the four-season Norwegian outdoor brand known for its sustainably built premium outerwear, strengthens its U.S. sales team with the establishment of three key regional partners, Summit Sales NW in the Pacific Northwest, Black Dog Sales Group in the Rocky Mountains and Intermountain West,...

September 7, 2021

Chaco Footwear’s Fall ‘21 Line is Après Everything

ROCKFORD, Mich. (September 7, 2021) – Chaco Footwear, the iconic outdoor lifestyle brand, is pleased to introduce three new styles for their Fall ’21 collection – The Ramble Puff, the Paonia, and the Paonia Clog. “Our fall line embraces the comfort and funky feel of our fan-favorite Z Sandals and gives our...

August 25, 2021

2021 U.S. Adventure Racing National Championship

Cable, Wisconsin —The U.S. Adventure Racing Association (USARA) National Championship is coming to Wisconsin for the first time ever in 2021. Now in its 22nd year, the USARA National Championship is the premier amateur adventure racing event in the United States. From September 10 to 11, the best teams in...

September 17, 2020

Rab Khroma Kinetic Jacket Grabs Award From Backcountry Magazine

Louisville, CO (September 2020) - Rab, an industry leader in merging the development of quality outdoor gear and apparel with sustainability and environmental awareness, added another accolade today as Backcountry Magazine honored the company’s Khroma Kinetic Jacket with an Editor’s Choice award ahead of the 2020-21 winter season. With its 'soft'...