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January 7, 2021
2021 Altitude OCR World Championships Announced
Lausanne, Switzerland: World Obstacle, the Fédération Internationale de Sports d’Obstacles (FISO), announced today the launch of the 2021 Altitude OCR World Championships, the World's Highest OCR, produced by E.P. Global Events and scheduled from September 12th to 21st, 2021 on Mount Kilimanjaro, Tanzania. This ultimate OCR challenge brings together the...
October 19, 2018
History Channel’s Alone Season 4 Winners Jim and Ted Baird Launch Limited Run Original Series on new Digital Media Network for Outdoor Enthusiasts, BeAlive
Midland, MI - October 19, 2018 – BeAlive, a digital video entertainment network for the mobile, social generation of outdoor enthusiasts, debuted today its first original limited run series, Baird Brothers. The bushcraft and expedition series gives viewers a first-hand look into the exploits and adventures of larger than life...
January 14, 2021
Athletic Brewing Commits $100,000 to Backcountry Ski Access and Education
SAN DIEGO, CA and STRATFORD, CT -- Athletic brewing is proud to announce they will be committing $100,000 to support backcountry access and avalanche education. The focus of the $100,000 commitment will be coast to coast, supporting organizations such as Friends of CAIC and other avalanche forecasting centers around the...
December 14, 2020
Walmart Goes Big for Bicycling: Corporation Joins PeopleForBikes Coalition
BOULDER, COLO (Dec. 14, 2020) —The PeopleForBikes Coalition, the national bike industry trade association representing nearly 300 companies that manufacture and sell bicycles, is pleased to announce that Walmart signed on as one of their newest members. PeopleForBikes members are united to improve bicycling across the U.S. and get more...
January 27, 2020
TAXA Introduces New Cricket Overland Edition
HOUSTON, TX (January 27, 2020) — TAXA Outdoors, the leading outdoor manufacturer of lightweight, mobile human habitats for outdoor adventure is expanding its collection of habitats with the introduction of the new 2020 Cricket Overland. The new rugged Cricket Overland Edition was created to take humans even further off grid,...
September 17, 2020
Rab Khroma Kinetic Jacket Grabs Award From Backcountry Magazine
Louisville, CO (September 2020) - Rab, an industry leader in merging the development of quality outdoor gear and apparel with sustainability and environmental awareness, added another accolade today as Backcountry Magazine honored the company’s Khroma Kinetic Jacket with an Editor’s Choice award ahead of the 2020-21 winter season. With its 'soft'...
December 3, 2019
Kahtoola Launches New EXOspikes™ Footwear Traction for Fall 2020
Flagstaff, Ariz. (Dec. 3, 2019) – Kahtoola, creator of award-winning MICROspikes® and NANOspikes® footwear traction, is proud to introduce a new, more versatile winter traction system, EXOspikes™. Intended for running and hiking in a multitude of conditions and terrain, EXOspikes™ enables people to safely navigate icy and snow-packed paved surfaces,...
February 5, 2020
DÆHLIE Sportswear Raw 4.0 Jacket and Raw 4.0 Pants Win ISPO Gold
BROOMFIELD, Colo — DÆHLIE Sportswear, the number one Nordic apparel brand in Scandinavia, has received the ISPO Gold Winner award in the Snowsports segment of the Nordic Apparel category for the FW/2020/2021 Raw 4.0 Jacket and Raw 4.0 Pants. ISPO, the internationally leading sports network and news and knowledge portal for...
January 29, 2020
black crows Unveils New 2020/21 Collection
Chamonix, France (January 29, 2020) – black crows, the iconic French ski brand focused on design-driven high performance ski products, released today brand new and updated skis and poles for winter season 2020/2021. The all-terrain justis, anima birdie (women’s) and three junior range skis will bring an entirely new ski...
January 11, 2021
Merrell and Unlikely Hikers Launch Hiking Boot Collaboration Fit for Everyone
ROCKFORD, Mich. (January 11, 2021)— Merrell is proud to partner with Jenny Bruso and @UnlikelyHikers for the launch of their new hiking boot collaboration. Seeing a need to have more diversity represented in the outdoors, Jenny set out to build a community of hikers and adventurers of all shapes, sizes, genders,...
March 5, 2019
PrimaLoft Sees Momentum With PrimaLoft® Cross Core™ Technology, Announcing 30 Brand Partner Adoptions for Fall 2019
LATHAM, N.Y. (March 5th, 2019) -- PrimaLoft, Inc., a global leader in advanced material technology, today announced 30 new brand partners have adopted PrimaLoft® Cross Core™ technology and debuted three iterations. The Cross Core™ platform fuses existing PrimaLoft® fibers with next-generation materials including aerogel, a highly porous, low-density structure, originally...
January 13, 2021
New Colors and Caps Kick Off the New Year for Klean Kanteen
CHICO, Calif. (January 13, 2021) – Klean Kanteen today announced an expansion of its TKWide stainless steel vacuum insulated water bottle line with new colors, designs and caps, giving users a more tailored drinking experience. The 2021 TKWide collection features new colorways including Black, Real Teal, Purple Potion, Marigold, Blue...
November 5, 2020
Hobie Announces Key Upgrades to Popular Products for 2021
OCEANSIDE, Calif. (Nov. 2, 2020) – Hobie, the leading manufacturer of premium kayaks and watersport products, today announces several cutting-edge upgrades to further elevate performance across a range of its most popular kayak models for the 2021 model year. Most notably, Hobie will now incorporate enhanced versions of its signature...
July 22, 2019
Moultrie Mobile Extends Cellular Trail Camera Leadership
BIRMINGHAM, AL, July 22, 2019 — Moultrie Products is proud to announce a number of major advancements to Moultrie Mobile, its cellular trail camera system. In addition to successfully transitioning to Verizon’s 4G network, Moultrie Mobile has entered into a partnership with AT&T, giving the system broad coverage across the...
December 20, 2018
SCARPA Maestrale, Gea, Freedom families of ski boots compatible with new Salomon S/Lab Shift MNC 13, Atomic Shift MNC 13 bindings
BOULDER, Colo. (Dec. 20, 2018) – Following recent inquiries from retailers, ski technicians and consumers stemming from new developments in ski bindings, SCARPA announces that its popular Maestrale, Gea and Freedom series ski boots follow the design specifications required for compatibility with Salomon’s new S/Lab Shift MNC 13 and Atomic’s...
February 11, 2020
Kevin’s Natural Foods Announces Brand Launch, Enters Supermarkets Nationwide
Modesto, CA (February 11, 2020) – Kevin’s Natural Foods, makers of Paleo and Keto-certified sous-vide entrées, sauces, and seasoning blends, is excited to announce their formal debut into the consumer market. Beginning February 1st, Kevin’s products will be available online at www.kevinsnaturalfoods.com and in-stores at Whole Foods, HEB, Raley’s Supermarkets,...
January 12, 2021
Saucony® Introduces All-New Peregrine 11 Trail Collection
WALTHAM, MASS. (Jan. 12, 2021) – Global performance running lifestyle brand Saucony has unveiled the all-new Peregrine11Collection, a triad of grippy, protective trail shoes built on a trusted foundation of PWRTRAC™ rubber lugs and PWRRUN™ cushioning that feels both aggressive and responsive. Named for the fastest bird on Earth, the...
November 15, 2019
The new Hard-Shell Folding Kayak you don’t know about but is selling like crazy
November 15th: Conway, South Carolina - You may not have heard of the Tucktec Folding Kayak, but if you’re lucky you’ve seen one in the wild. In fact, since launching the revolutionary Kayak from his garage, inventor/owner Dan Norton says there’s been no real advertising done, they’re not sold in...
January 16, 2019
Old Ranch Brands Clothing to Debut in Fall 2019
Reno, NV – January 16, 2019 – Old Ranch Brands is the latest in a long legacy of clothing brands from the Kirsch family, dating back to 1965, including the original brand, Sportif, as well as women’s and men’s sustainable brands Aventura and Ecōths, and knit brands, Icelandic Design, Newari...
January 13, 2021
Saucony Runs with Backbone Media
WALTHAM, MASS. (Jan. 13, 2021)– Saucony, the global running lifestyle brand, has teamed up with Backbone Media to run point on its public relations efforts. As Saucony’s PR agency of record, Backbone will help bolster the brand’s storytelling and drive awareness for Saucony’s performance footwear, versatile apparel and “Run for...
January 5, 2021
Roark Launches Run Amok: A Performance Trail Running Collection
Roark is proud to announce the release of a new path in performance apparel that values expression as much as it does function- Introducing, Run Amok. Encouraging freedom of expression through movement, the Run Amok collection has the active adventure-enthusiast covered; pillar to post. From trail running, to training for...
November 8, 2019
Mayfly Outdoors Acquires Airflo Fishing
MONTROSE, Colo. (November 8, 2019) – Mayfly Outdoors, the award-winning manufacturer of premium fly-fishing products, announced today that it completed its acquisition of international fly line manufacturer, Airflo. Founded in 2012, Mayfly is best known for operating fly fishing brands Abel® and Ross Reels®. Airflo is a U.K.-based fly line...
May 22, 2019
evo to Relocate Headquarters
SEATTLE (MAY 22, 2019) – Seattle-based action sports and outdoor retailer evo announced today it is relocating its current headquarters to a new location at the Cedar Speedster building at 401 North 36th Street in Fremont this fall. In line with evo’s community-minded ethos, the new address is designed to be a...
January 14, 2021
Fenix Launches Two New Products: The E02R Flashlight and HM65R-T Headlamp
Fenix is excited to announce the launch of two new products. The first is the E02R, a 200 lumen rechargeable EDC flashlight, and the second is a new version of the best selling HM65R headlamp, the HM65R-T. Both lights make great additions to the already strong Fenix Lighting catalog. The...
December 28, 2020
Salomon Expands Partnership with Locally to Launch ‘site2snow’ Program
OGDEN, Utah (Dec. 28, 2020) – Salomon and Locally are evolving their long-term partnership in order to provide customers with the option to purchase hardgoods products online and pick up in-store with premium retail partners. This expansion of services aligns with the shift in consumer behavior and will allow customers...
