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October 19, 2018
History Channel’s Alone Season 4 Winners Jim and Ted Baird Launch Limited Run Original Series on new Digital Media Network for Outdoor Enthusiasts, BeAlive
Midland, MI - October 19, 2018 – BeAlive, a digital video entertainment network for the mobile, social generation of outdoor enthusiasts, debuted today its first original limited run series, Baird Brothers. The bushcraft and expedition series gives viewers a first-hand look into the exploits and adventures of larger than life...
November 15, 2019
The new Hard-Shell Folding Kayak you don’t know about but is selling like crazy
November 15th: Conway, South Carolina - You may not have heard of the Tucktec Folding Kayak, but if you’re lucky you’ve seen one in the wild. In fact, since launching the revolutionary Kayak from his garage, inventor/owner Dan Norton says there’s been no real advertising done, they’re not sold in...
March 31, 2021
Outdoor Industry Association and NAXION Release Special Report on the ‘New Outdoor Participant’: More Diverse Participants Attracted to Outdoors Amid Covid-19 Pandemic
BOULDER, Colo. (March 31, 2021) —Outdoor Industry Association (OIA) today released exclusive insights about Americans’ engagement in outdoor activities amid the COVID-19 pandemic. The special report examines demographics and psychographics of the new outdoor participant — defined as someone who participated in an outdoor activity for the first time during...
July 22, 2020
Hydro Flask Introduces Day Escape™ Soft Coolers
Bend, OR (July 22, 2020) – Hydro Flask, an award-winning leader in high-performance, insulated stainless steel flasks and soft good innovations and a Helen of Troy Limited (NASDAQ, NM: HELE) brand, is excited to announce the launch of its new Day Escape™ Soft Cooler products, delivering up to 36 hours...
January 27, 2020
TAXA Introduces New Cricket Overland Edition
HOUSTON, TX (January 27, 2020) — TAXA Outdoors, the leading outdoor manufacturer of lightweight, mobile human habitats for outdoor adventure is expanding its collection of habitats with the introduction of the new 2020 Cricket Overland. The new rugged Cricket Overland Edition was created to take humans even further off grid,...
March 23, 2021
Yakima’s Unprecedented EXO System is Available Now
LAKE OSWEGO, Ore., March 23rd, 2020 –Innovation has once again been the driving force at Yakima as they continue to evolve and push the envelope of versatility and functionality in product research and design. The Spring of 2021 will feature the release of the EXO System, as well as bring...
May 22, 2019
evo to Relocate Headquarters
SEATTLE (MAY 22, 2019) – Seattle-based action sports and outdoor retailer evo announced today it is relocating its current headquarters to a new location at the Cedar Speedster building at 401 North 36th Street in Fremont this fall. In line with evo’s community-minded ethos, the new address is designed to be a...
March 29, 2021
360 Adventure Collective Announces Summer 2021 Show Schedule
Asheville, NC — March 29, 2021—360 Adventure Collective, the trusted member association that has brought focused, regional events for sales reps and retailers for over 40 years, announces its 2021 Summer Show Schedule. After multiple show cancellations in 2020 and 2021 due to COVID-19, the association continues to forge ahead...
March 24, 2021
Buddy On-Demand Insurance Partners with Wherewolf Digital Waivers
RICHMOND, Va. March 24, 2021 —A joint partnership between top-rated insurtech startup Buddy (https://buddyinsurance.com/) and Wherewolf (https://getwherewolf.com/), the premier digital waiver software provider, was announced today. The agreement means that adventure tourism operators offering activities like mountain biking, heli-skiing, whitewater rafting, ziplining, caving and more can now add previously unavailable medical...
March 23, 2021
ACR Electronics Acquires Satellite Communication Messenger and Outdoor Adventure App Provider Bivy
Fort Lauderdale, FL & Salt Lake City, UT on March 23rd, 2021– ACR Electronics, Inc. has announced the acquisition of Bivy, a privately-held satellite communication device and outdoor adventure app provider. The agreement enables safety and survival leader ACR Electronics to expand its portfolio of emergency beacons and life-saving products...
July 24, 2018
Founder and CEO of Airhead Sports Group, Aaron Kramer, Announces Retirement
DENVER, CO – Marine and water sports industry leader, Aaron Kramer, has announced his retirement from his long-held position as President and CEO of Airhead Sports Group. Since founding the company in 1991, Kramer has led the organization’s growth and expansion, building the Airhead, Sportsstuff and Yukon brands to the...
August 6, 2020
CamelBak® Introduces 50% Recycled Material into Spring 2021 Product Line
PETALUMA, Calif. (August 6, 2020)– CamelBak®, the global leader in award-winning personal hydration products, announces the introduction of Tritan Renew, a 50% recycled material, into the brand’s everyday bottle collection for the first time in spring 2021. The collections made with Tritan Renew include Eddy® +, Chute® Mag, Chute® Mag...
July 9, 2019
Quest Diagnostics Launches New Consumer-Initiated Lyme Disease Tests Through QuestDirect™
SECAUCUS, NJ July 9, 2019 - Quest Diagnostics (NYSE: DGX), the world's leading provider of diagnostic information services, today launched a new Lyme Disease test offering that individuals can purchase through Quest’s consumer-initiated testing service, QuestDirect. The blood test screens for immunoglobulin M (IgM) and immunoglobulin G (IgG) antibodies produced...
October 20, 2020
La Sportiva Goes WIDE for Spring 2021
October 20, 2020 (BOULDER, Colo.) – La Sportiva, makers of the world’s finest mountain footwear, today announces that for the first time in the brand’s history, it will offer wide sizing. Available in the Nucleo High II GTX and the Ultra Raptor Mid II GTX hiking boots initially, the new...
March 22, 2021
Osprey Enters Hardside Luggage Market with Transporter 4-Wheel Series Featuring Proprietary Design and First-to-Market Recycled Polycarbonate Shell for Fall 2021
Cortez, CO – March 22, 2021 – Osprey, the leader in creating top-quality, high-performance, innovative carry solutions, enters the hardside luggage market for Fall 2021 with the Transporter 4-Wheel Hardside series featuring proprietary shell, hardware and component designs. In addition to the uniquely Osprey design, the brand is first-to-market with...
April 1, 2021
Nikwax Develops New Product to Lighten the Load
[April 1, 2021, Seattle, WA]—Nikwax, a leader in developing innovative technologies for outdoorists, from high performance PFC-Free aftercare to a hydrophobic down fill that withstands a 10,000 minute shake test, announced today a new aftercare product. “We are so pleased to share our newest product, HE3. Direct,” said Heidi Allen, VP...
March 29, 2021
NPD Group Announces Winners of Inaugural Outdoor Sports Industry Performance Awards – NEMO named fastest growing camping brand in the US outdoor industry
{Dover, NH—March 29, 2021}—Over the course of 2020, NEMO’s founder and CEO, Cam Brensinger, felt like he was riding a rollercoaster, like most every other CEO across the world. At the start of the pandemic, in March of 2020, he put nearly everything on hold—production, sales, and marketing. Only product...
March 16, 2021
Headsweats Partners with Humane Society of Central Oregon to Give Animals a New Life through Baxter Collection
BOULDER, Colo. March 16, 2021 – Headsweats, the leader in high performance apparel and headwear, has partnered with the Humane Society of Central Oregon to support their mission to advocate and care for animals. Twenty percent of proceeds from the Headsweats animal-themed Baxter Collection of performance gear will be donated...
January 15, 2021
Independent Manufacturer, Bajio, Challenges Sunglass Industry with Sustainable Performance Sunglasses
New Smyrna Beach, FL (Jan 15, 2020) - Bajio Sunglasses is bringing fresh eyes to the sunglass market through the introduction of their first-ever collection launching March 1, 2021. Bajio, Spanish for “the shallows”, draws inspiration from flats around the world, and seeks to bring sustainably built sunglasses featuring blue...
March 24, 2021
WindTamer Camp Stove Companion
Since Covid-19 shut down every traditional trade show in the world, putting new products in front of needful buyers has proved challenging. To combat this peculiar business climate WindTamer Camp Stove Companion is taking to the trail with the most important camp ground kitchen device developed since the Coleman Stove...
July 12, 2018
Yakima Goes Heavy Duty in 2019
Lake Oswego, OR, July 12, 2018 – Keeping in step with both vehicle and gear trends from overlanding to kayak fishing, Yakima Racks is introducing its most rugged collection yet in 2019. The new products will be shown to the outdoor market at Outdoor Retailer Summer Market (booth #31015) in...
April 1, 2021
Athletic Brewing Announces One of the Nation’s Largest Trail Grants ever as Part of Its Ongoing Two For The Trails Program
STRATFORD, CT and SAN DIEGO, CA - Athletic Brewing announced its first round of funding as part of its Two For the Trails 2021 grant program. The brewery will disperse $500,000 to trail-based non-profits across America between now and the end of June. The newly announced grants are part of Athletic Brewing’s Two...
May 14, 2020
GCI Outdoor Introduces New Freedom Rocker Portable Folding Rocking Chair Available Exclusively At DICK’S Sporting Goods
HIGGANUM, Conn. (May 14, 2020) - GCI Outdoor, creators of portable, durable and comfortable outdoor recreation furniture, is proud to announce, in partnership with DICK’S Sporting Goods, the new Freedom Rocker, a portable folding rocking chair to benefit America’s veterans. For each Freedom Rocker sold in 2020, GCI will donate...
April 1, 2021
Groundbreaking SuperStarch Energy Now Available in Pre-Mixed Pouches
(Woodbridge, CT) The UCAN Company is launching an extraordinary innovation in sports fueling called UCAN Edge. It is the first and only SuperStarch-based energy product in a portable pouch. UCAN Edge delivers peak athletic performance without compromising your health and metabolic fitness, all in a convenient format. “I’ve used Edge...
March 23, 2021
Charge E-Bikes Serves Up Sponsorship of US Open Pickleball Championships
Wilton, CT (March 23, 2021) – Charge, the direct-to-consumer electric bike brand, and a brand of Dorel Sports, has partnered with the US Open Pickleball Championships, as an official sponsor of the largest Pickleball event in the world. Founded in 2016, the internationally acclaimed seven-day competition draws spectators and competitors...
