Sports News and Press Releases about Outdoor Industry Business
Want to stay up to date on the latest press releases and business news in the outdoor sports and camping industries? Scroll below to view all outdoor industry business news.
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July 14, 2021
RVLI LLC Hires Tiffany Bischoff as New Marketing Manager
Tiffany Bischoff has recently joined the RVLI LLC. team as marketing manager. In this new role Bischoff will be responsible for all aspects of marketing and industry event management, including all distributor shows and trade events, social media platforms and distributor and dealer communications. Prior to joining RVLI, Tiffany worked as a...
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July 13, 2021
Todd Spaletto Discusses Dick’s SG’s Bold Outdoor Push
Dick’s Sporting Goods, last fall, confirmed it would launch a new retail concept, Public Lands, to explore “white space” in reaching outdoor enthusiasts. By December, outdoor industry veteran Todd Spaletto was hired to lead the project. In the coming months, the retailer plans to test the concept with two stores...
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July 12, 2021
With Recent Acquisitions, Pelican Ushers In New Era Of Paddlesports Consolidation
Just 18 months after its December 2019 acquisition of Confluence Outdoors, whose brands include Dagger, Perception, Wilderness Systems, Wave Sport, Mad River Canoe, Harmony Gear, and Boardworks, Pelican purchased Advanced Elements in June. Pelican, a 50-year veteran of the recreational paddlecraft industry, is a key player in everything from hardshell...
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July 12, 2021
A closer look at the PR feud between Liberty Oilfield and The North Face
When an oil company targeted The North Face with a tongue-in-cheek marketing campaign accusing the brand of hypocritical climate activism, it served as a reminder of the contentious—yet partially codependent—relationship between the outdoor and fossil fuel industries. OBJ
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July 9, 2021
Secondhand Sales, Re-Used Gear Sales Booming
According to Jungle Scout’s 2021 Consumer Trends Report, a quarterly study of 1,000 U.S. consumers, nearly 32% of respondents looked for pre-owned gear online, with 44% responding that they’ve purchased or sold used equipment online over the past 12 months. While 66 percent% of respondents used Amazon for their secondhand...
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July 8, 2021
Camping World invests in van-conversion company Happier Camper
Camping World Holdings Inc. said it has made a strategic investment in Los Angeles-based Happier Camper Inc., the developer of a patented modular van conversion system called Adaptiv. This partnership will deliver the Adaptiv system and technology products for van and camper conversions to nationwide Camping World SuperCenters, the company said....
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July 8, 2021
Inside The Call: Hydro Flask Recaptures Robust Growth In Q1
Hydro Flask resumed its strong growth rate in the first quarter ended May 31 after being disrupted by changing behaviors and store closures during the pandemic, according to the quarterly report of its parent, Helen of Troy. The water bottle brand also saw significant gains in market share in the...
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July 8, 2021
Oros Outerwear Gets $14.5 Million in Funding
Oros, a Portland, Ore.-based technical outerwear brand, has received $14.5 million in a Series A funding round led by Elizabeth Street Ventures and Enlightenment Capital. Also participating in the financing are entrepreneur Thomas Tull, the chairman of Snap Inc.; Michael Lynton, and Brandon Shainfeld, among others. The brand is known for using...
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July 3, 2021
The North Face sunsets FutureLight logo following legal dispute
The North Face announced it will discontinue the logo the brand had used for its FutureLight apparel technology after an artist named Futura filed a trademark infringement lawsuit against the company. The artist claimed that the apparel technology’s logo resembled one of his atom designs - his “signature atomic element”...
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July 2, 2021
What Eagle Creek’s Shutdown Spells For The Travel Luggage And Adventure Travel Markets
While VF Corp.’s decision to shutter travel luggage brand Eagle Creek this fall came as a blow to its employees and its founders for the adventure travel category, it’s hardly a death knell for the category or the adventure travel market. Instead, it begs the question: Who benefits from the...
