April 20, 2021

Barkley Marathon Mastermind Lazarus Lake to Appear on HBO’s ‘Real Sports’

HBO’s new “Real Sports” episode features a profile on the genesis of the “notorious and treacherous Barkley Marathons,” held annually in Frozen Head State Park, Tenn. HBO correspondent Mary Carillo will be interviewing race founder Gary Cantrell (aka Lazarus Lake) to discuss the backstory of one of the most challenging races in existence....

April 20, 2021

Wyoming Whiskey Introduces New Collection Inspired by The Majesty and Beauty of America’s Great Wide-Open Spaces

NEW YORK (April 20, 2021) –Wyoming Whiskey, a world-class American Whiskey distillery committed to the preservation of America’s wide-open spaces, today announces a new collection inspired by the beauty of our national parks. The Wide-Open Spaces Collection is an annual, small-batch production of Wyoming Whiskey that supports parks across the...

April 20, 2021

Top Elite Ultra Runners to Compete at Jackpot Ultra

HENDERSON, NEVADA – April 20, 2021 – The 8th Annual Jackpot Ultra Running Festival, Sin City’s premier endurance running event, returns to Cornerstone Park in Southern Nevada April 23-26, 2021 with the most diversified field in the festival’s history. For the 4th straight year, Jackpot will again feature the USATF’s...

April 19, 2021

Go Plogging with Fjällräven on Earth Day

LOUISVILLE, Colo. (April 19, 2021) — Fjällräven has strived to produce sustainable high-quality outdoor equipment known for its craftsmanship, timeless design and durability since 1960, with a mission to inspire the world to walk with nature. Fjällräven encourages people to take their relationship with nature one step further on Earth...

April 19, 2021

Legendary Montana Guide, Pebble Mine Activist Recognized With 2021 Orvis-Endorsed Awards

MANCHESTER, Vt. (April 19, 2021) —Orvis, the family-owned and -operated outdoor retailer that specializes in fly-fishing and wingshooting gear, dog products, and active lifestyle apparel, has recognized Alaska guide Brian Kraft and legendary Montana guide Paul Roos as 2021 Conservationist of the Year and Lifetime Achievement Award winner, respectively. Both...

April 19, 2021

TransRockies Race Series Names Ride with GPS as a Series Sponsor, Launches Hometown Challenge Series

Calgary, A.B. (April 19, 2021)— TransRockies Race Series, a global leader in adventure stage races, today announces Ride with GPS, a bike route planner and tracking app, as a series sponsor. Transrockies Race Series and Ride with GPS are kicking off the partnership with a new challenge for athletes. The...

April 17, 2021

Coloradan Called Out for Bolting Over Petroglyphs

A climber who installed routes over federally protected Native carvings has ignited a controversy online, death threats included. Outside

April 16, 2021

Red Knot Racing Announces Kilimanjaro Trail Run

West Kilimanjaro, Tanzania — Red Knot Racing Company has announced the addition of Kilimanjaro Trail Run to their 2021 lineup of endurance races in Tanzania. The race boasts trail events of ultra, full, and half marathon distances, each highlighting Kilimanjaro’s Shira Plateau. Kilimanjaro Trail Run will take place on September...

April 15, 2021

Mammut And The Lady Alliance Adventure Safety Festival Returns For 2021

Denver, CO. (Apr. 15, 2021) – Mammut, outdoor and mountain safety brand, and The Lady Alliance, a community providing opportunities for women+ to find empowerment through adventure and each other, are continuing their successful virtual Adventure Safety Festival into 2021. The festival offers a chance for women+ to engage with...

April 15, 2021

American River 50 Mile Endurance Run Presented by Norcalultras Returns May 8, 2021

Folsom/Auburn, CA – The American River 50 (AR50), one of the nation’s most historic 50-mile endurance run, is returning for its 42nd year on May 8, 2021. Starting in Folsom, California and ending in Auburn, California the race is now ranked as the second largest 50-mile endurance run. Recognized for...

April 14, 2021

Independent outdoor specialty retailers see robust recovery rebound with 101% year-to-year sales increase in March

APRIL 14, 2021 -- Grassroots Outdoor Alliance, the collaborative strategic network of independent outdoor specialty retailers, reported robust year-to-year retail sales gains in their March membership update last week. Based on Grassroots member sales reports, independent outdoor specialty retailers are enjoying an exceptional year-to-year sales rebound that has both met...

April 13, 2021

Snow Peak Connects a Global Community and Celebrates Nature with its Second Annual Virtual Campout

Portland, OR – April 13, 2021- Snow Peak is pleased to present its second annual At Home Campout, uniting backyard and destination campers alike for a weekend dedicated to the simple pleasures found in nearby nature and the joys of life offline. Taking place Memorial Day weekend, May 28th-31st, Snow...

April 13, 2021

Poll finds 72 per cent of Japanese public want Tokyo 2020 cancelled or postponed

The Olympics are scheduled to start in just over 100 days but COVID-19 continues to cause disruption across the world and cases remain on the rise in Japan. A new survey has suggested Tokyo 2020 organizers are still struggling to win public support with more than 70 per cent of...

April 11, 2021

Tokyo 2020 expected to use hotel as isolation facility during Olympics and Paralympics.

The hotel will be used to isolate any athletes suspected of having contracted COVID-19 at the Olympic and Paralympic Games. Those isolated would remain quarantined for 10 days. Inside The Games

April 6, 2021

Altra Partners with Trail Sisters for 2,021 Hours for the Planet Project

Denver, Colo. (April 6, 2021) –Altra, the leader in performance footwear innovation, has partnered with Trail Sisters, whose mission is to increase women’s participation and opportunity in the outdoors through inspiration, education and empowerment, for 2,021 Hours for the Planet project. Together, Altra and Trail Sisters are inviting communities to...

April 6, 2021

U.S. Considering Boycott of 2022 Beijing Olympics. 

United States-China tension is spilling into sports: The U.S. is considering a boycott of the 2022 Beijing Olympics. The potential boycott of the Winter Games could be in concert with other countries, though it is not immediately clear which ones. Front Office Sports

April 5, 2021

HOKA x Cotopaxi “Chase The Bright Side” Questival Adventure Race Encourages Do Good and Time To Fly Participation

(Salt Lake City, UT.) Apr. 5, 2021 – Outdoor and B Corp brand Cotopaxi today announces that its flagship community-driven adventure race event, Questival, is returning in 2021 with a new theme and new challenges in collaboration with leading footwear brand HOKA ONE ONE® and their partner organization Big City...

April 5, 2021

The Thru-Hike Syndicate Kicks Off its Eighth Season Supporting Hikers On Their Adventures

San Francisco, CA - April 5, 2021 - JAM Collective, a dynamic and versatile public relations and communications agency with 20 years of experience in the outdoor space, is pleased to announce the roster of ambassadors for the Thru-Hike Syndicate’s 2021 season. Now entering its eighth season, the Thru-Hike Syndicate...

April 5, 2021

Panaracer Announced as Sponsor of the Battle Royale Hill Climb Challenge for TransRockies Gravel Royale Gravel Bike Stage Race

Panorama, B.C. (April 5, 2021) — TransRockies Race Series, a global leader in adventure stage events, today announces that Panaracer, maker of high quality, Japanese-crafted bicycle tires, will sponsor the Battle Royale for the TransRockies Gravel Royale gravel bike event. The Battle Royale will award the KOM and QOM in...

April 5, 2021

Red Bull Raid Showcases Local Talent As Spring Conditions At Squaw Valley Shine

Olympic Valley, CA- (April 5, 2021) – Local North Tahoe-area skiers and snowboarders converged upon Squaw Valley today for Red Bull Raid–the only freeride event in the United States that blends uphill ski mastery with big-mountain prowess–and after a sunny day of all-mountain competition, skier Trevor Semmens, splitboarder Garrett Cygan,...

April 3, 2021

Life Time Introduces The ‘Rad Dirt Fest, a New Gravel Bike and Trail Run Event in Trinidad, Colorado

TRINIDAD, Colo., April 3, 2021— As off-road endurance events continue to gain popularity throughout the country, Life Time is excited to announce The ‘Rad Dirt Fest, a new off-road cycle and trail run event based in Trinidad, Colo. The ‘Rad marks the newest event conceptualized by the Life Time Events...

March 31, 2021

Alex Honnold Shares a Lesson in Humility with Joe Rogan After Getting Caught in a Snowstorm

Record breaking climer Alex Honnold is known far and wide as someone who doesn’t experience a basic human instinct most of us do: fear. That's what makes a recent conversation with Joe Rogan pretty amusing. The Inertia

March 30, 2021

Altra Partners with &Mother for Virtual Mother’s Day 5K Race on May 9

Denver, Colo. (March 30, 2021) –Altra, an innovator in the performance footwear category, is partnering with &Mother for a Mother’s Day virtual 5K to support its mission to break the barriers that limit a woman’s abilityto thrive as a mother and in their career. This Mother’s Day, May 9, women...

March 30, 2021

Title Nine Announces Pitchfest Dedicated to Supporting Women-Owned Nonprofits

Emeryville, Calif. (March 30, 2021)- Title Nine, the adventure and outdoor apparel retailer that encourages women to lead, risk, and own, is proud to announce its inaugural Pitchfest Nonprofit Edition (Pitchfest NPE). After three successful years of Pitchfest Outdoor Edition,designed to help women-owned brands bring their products to a larger...

March 30, 2021

Dynafit To Serve As Presenting Sponsor of Gnar Runners Series

BOULDER, CO (March 2021) - Dynafit, a global leader in innovation in competitive mountain endurance sports, announced today that it has signed a multi-year deal to serve as the presenting sponsor of Gnar Runners, an organization that has put on wildly popular mountain, trail and ultrarunning events in Colorado for...