July 21, 2020

rabbit Athlete Adam Kimble Sets New Fastest Time on the Tahoe Rim Trail

Lake Tahoe, California - Starting at daybreak on Friday, July 17th, and finishing just before dusk on Saturday, July 18th, rabbitPRO Adam Kimble circumnavigated Lake Tahoe via the Tahoe Rim Trail (TRT) in a record-setting time of 37 hours and 12 minutes, bettering the previous fastest known time (FKT) by...

July 14, 2020

ReSport partners with USRowing for “Row the Great Lakes” Challenge

Realtime Experience Sport (ReSport), a platform for advanced virtual races and challenges, mapping, registration, results, and race tracking systems, has partnered with USRowing to launch "Row the Great Lakes" this week. Starting Wednesday, participants will be able to log meters toward virtually rowing from Chicago to Toronto via Lake Michigan,...

July 1, 2020

First Descents Launches Nationwide Virtual ‘Out Living It Relay’ Race

Denver (July 1, 2020)– First Descents, the non-profit that offers life-changing outdoor experiences to young adults living with cancer and MS, is hosting a virtual race this month to get more people Out Living It during the COVID-19 pandemic. The Out Living It Relay is a small group race that...

July 1, 2020

Hyland’s Powered Announces 2020-2021 Ambassador Team

LOS ANGELES – July 1, 2020 –Hyland’s, a century-old leader in products to support a healthy, active lifestyle, has announced the 2020-2021 Hyland’s Powered Ambassador Team. A total of 63 diverse athletes from all over the United States have been chosen to represent the Hyland’s Powered brand. While Hyland’s Powered is perhaps...

June 9, 2020

ASSOS USA and The Pikes Peak APEX Invite You to The Hunt

ASSOS USA is partnering with The Pikes Peak APEX presented by RockShox to create The Hunt—a two-week scavenger hunt on some of the most iconic mountain bike trails in North America. Prizes will be hidden by ASSOS athletes on the Pikes Peak APEX course as well as other locations around North...

May 29, 2020

Dirty Kanza Announces Dirty Kanza: *Ad Astra* Edition, a Virtual Gathering from May 27 – 31

EMPORIA, Kans., May 29, 2020 —Life Time, the nation’s premier healthy lifestyle brand which owns and produces the Garmin Dirty Kanza, launches their Garmin Dirty Kanza: Ad Astra Edition weekend, that will kick off today through Sunday, May 31. The Life Time team will bring cycling enthusiasts a virtual weekend...

May 13, 2020

Dominion Energy Riverrock Announces ‘Virtual Experience’ to Celebrate 2020 Festival

RICHMOND, VA – Dominion Energy Riverrock is planning its first Virtual Experience to bring the sights and sounds of the festival, which was originally scheduled for May 15-17 before its cancellation due to the COVID-19 outbreak and associated restrictions on large events, directly to viewers and participants. The Virtual Experience...

May 11, 2020

Kris McDivitt Tompkins and Timmy O’Neill to Speak at The Conservation Alliance (at Home) Breakfast

Bend, Ore., May 11, 2020– Climber and comedian Timmy O’Neill will interview conservationist Kris McDivitt Tompkins during the first ever Conservation Alliance (at Home) Breakfast taking place on May 21 at 10:00 a.m. PST. This Conservation Alliance event will be live-streamed and available to all registered attendees. Tompkins and O’Neill...

May 1, 2020

Team Evergreen to present the Co2uT in 2020

EVERGREEN, COLO. May 1, 2020 — Team Evergreen Cycling and Desert Gravel are teaming up to present the inaugural Co2uT gravel race, scheduled for October 10th, 2020.  This unique “Desert Gravel” event starts and ends in Fruita, CO, and travels around and across the Colorado-Utah borderlands. Taking advantage of all...

April 30, 2020

Trail Racing Over Texas’s Summer Virtual Running Series a Huge Success

Houston, Texas (April 30, 2020) – Trail Racing Over Texas (TROT), the largest trail racing company in Texas, has pivoted from hosting trail races to virtual runs as a result of COVID-19 to give their amazing running community a way to stay fit and stay connected with other runners. The...

April 23, 2020

Outside Experience Hosts Virtual Active Lifestyle Festival

CHICAGO (April 23, 2020) – After canceling the live festival scheduled to take place May 16–17 at Chicago’s Northerly Island due to the COVID-19 coronavirus, Outside Experience organizers announced last week that the gathering would go virtual on its Instagram account @outside_experience. A collaboration between Outside Integrated Media—which publishes Outside...

March 31, 2020

Gather ‘Round, Cyclists: Garmin Dirty Kanza Announces Virtual Training Camp Experience April 2 – 5

EMPORIA, Kans. — Life Time, the nation’s premier healthy lifestyle brand which owns and produces the legendary Dirty Kanza, today announced plans for a virtual training camp set to take place April 2 – 5 as the endurance sports community recognizes social distancing due to COVID-19. The virtual camp will...

March 30, 2020

Grassroots cancels June Connect, replacing trade show with collaborative digital sell-in process for spring 2021

KNOXVILLE, TENN (MONDAY, MARCH 30, 2020) -- Grassroots Outdoor Alliance, the national organization dedicated to the health and growth of specialty outdoor retail, will not gather for their spring Connect show as previously scheduled on June 12-15, 2020. Instead, due to direct impacts from COVID-19, the association will move ahead with...

March 25, 2020

Recover Brands Launch #SupportLocal Fundraiser

Charlotte, NC (March 25, 2020)- As COVID-19 continues to spread around the country closing stores and shutting shops, North Carolina based Recover Brands are showing up for small business with their #SupportLocal fundraiser. The fundraiser, that launched at the beginning of the week, invests $10 from every shirt sold into...

March 25, 2020

In wake of COVID-19 race cancellations, Run The Edge co-founded by Olympian Adam Goucher to offer FREE virtual race options

Boulder, CO March 25, 2020 – The COVID-19 crisis has sent the world spinning with a flood of event cancellations. Nearly every running race and event scheduled this spring has been canceled or postponed. “To athletes training for races, this news can feel devastating,” said Run The Edge Co-Founder and...

February 25, 2020

10th Annual Carolina Cup Gains Key Supporter for 2020 Paddle Races

WRIGHTSVILLE BEACH, NORTH CAROLINA, USA– The Carolina Cup, one of the largest gatherings of water paddlers in the world, gained key support from SweetWater Brewing Company as title sponsor in 2020. Founded 23 years ago in Atlanta, SweetWater Brewing Company is one of the top 15 craft breweries in the...

February 24, 2020

Triathlete Announces 2020 Design Awards and WIN THIS BIKE! Contest

Boulder, Colorado, USA — February 24, 2020 —Triathlete, the world’s #1 triathlon resource, has recognized 20 product innovators for excellence in design in its March/April magazine issue. While other sports wait for trends to come to them, triathlon has a long, rich history of living at the cutting edge of...

January 15, 2020

The world’s best Gravel Bike Racers set to heat up the course at the Old Man Winter Rally.

Boulder, CO. (January 15, 2020) – The world’s best gravel bike racers will be toeing to the line in Lyons, Colorado on February 9th to see who can conquer the elements and serious competition at the 2020 Sufferfest Beer Co. Old Man Winter Rally. Colin Strickland and Amity Rockwell, the...

January 8, 2020

Outdoor-focused content marketing strategies debut at Peak Content Summit

“Banner ads are dead, we want Content Marketing!”  Or so seems to be the cry from brands, says Bikerumor founder Tyler Benedict. That’s the reason he’s launched Peak Content Summit, a content marketing/strategy conference in Asheville, NC, on March 12-13, 2020. “Over the past three years, we’ve noticed that cycling...

October 1, 2019

2020 Obstacle Course Racing World Championships To Be Held in Stratton, Vermont

Adventurey, the producer of world-class obstacle course races (OCR), announced today that the seventh annual independent Obstacle Course Racing World Championships (OCRWC) will be held at Stratton Mountain Resort, Vermont, USA, October 2-4, 2020. “We cannot wait to introduce all of our athletes to everything Stratton Mountain has to offer,”...

September 25, 2019

OCR Buddy named the global calendar of World OCR

Lausanne, Switzerland: World OCR, the Fédération Internationale de Sports d’Obstacles (FISO), announced today OCR Buddy as the official Obstacle Course Racing (OCR)  calendar worldwide. OCR Buddy is the largest global calendar listing for OCR and Ninja events and provides the only integrated single source for event information. “FISO is at...